Radio Revenue Solutions
Bi-Weekly Bulletin
Vol. 2From the Desk of Jim Seemiller
This month there are lots of interesting things to have you check and learn more about. The advertising world is always evolving, and a great marketing consultant will stay abreast of current marketing trends.
Here are some marketing trend updates:
ALTLY is coming and it will be the new Facebook with some better options that might prove to be more user friendly. I would suggest that you google this and learn more about it, might be a better business option for business owners.
Pandora is making claims of going after local revenue however besides losing money last quarter, as usual, the possibilities of realistically becoming a real local competitor ain't going to happen. The number of listeners per local market has been established with a rating point level of .2, at best that would make it a #20 radio station in most markets. Take a look at
ADREADY, it is Pandora's tool for local sales.
NFC - if you are looking at the next marketing segment to start popping up, look at NFC, Near Field Communications, just go to wikipedia and you will see the next thing coming, and coming quickly.
Solutions for Your Clients:
Edge Media News: We had our 71st ad seminar workshop yesterday in Phoenix with upwards of 60 businesses in attendance. The reason I mention this is....most of them still feel that the economy is struggling and they need better and more effective ways of marketing. This is the case nationally, and you can be a part of their solution! See some pointers below:
RECESSION PROOF YOUR BUSINESS - great article and advice for business people during these times. The # 1 thing is TO INTENSIFY MARKETING EFFORTS, good recommendation to your clients, #2 was to RE-EVALUATE YOUR CURRENT MARKETING PLAN, what a door opener for us, #3 was to ADAPT/ADOPT THE NEW TECHNOLOGY like text message marketing etc, another door opener for us. I recommend that you use this as a teaching tool for your clients.
Here is a stat that you can use - 44% of all folks who use the internet also stream....yikes what a huge oportunity for us with the big numbers we have and the obvious pre-roll dollars that we could garner.
If you are looking for local sales ideas, give us a call or click on our radio revenue solutions link:
www.radiopreferred.com A bit of wisdom from Jim Collins: "Good is the enemy of great."
Have a great week of selling! I would love your feedback and input as to other things you want us to share.
Best,
Jim Seemiller
Managing Partner
Preferred Marketing Systems
Edge Media
About Us: Radio Revenue Solutions is an affiliate of
Edge Media, a leading interactive advertising agency offering cutting edge marketing solutions for radio stations including SMS marketing software, turnkey interactive web agency solutions, mobile advertising agency solutions, and more. Our advertising and marketing consultants are radio veterans, with over 50 years of combined experience in ownership, management, and sales. For more information, e-mail us at info@edgemedia.biz.