Radio Preferred
Your Source for Radio Revenue Solutions
Bi-Weekly Bulletin
Volume 5
Radio Preferred offers bi-weekly insights on the rapidly changing marketing landscape, sales tools and strategies, plus interactive how-to's that help radio stations grow revenue.
Vickie's Interactive Insights
What's the BIG Deal with QR Codes?
The Big Deal is... Consumers Are Using Them!
What's the BIG Deal with QR Codes?
The Big Deal is... Consumers Are Using Them!
By the end of this year Nielsen predicts that smartphone usage will overtake basic phone usage. With the explosion of smartphone usage, consumers are far more connected to the online world. A QR code is your opportunity to reach the
consumer offline and connect them to YOUR online offer, whether it is streaming your station on their phone, checking out your station's business directory for ratings, and accessing special offers from your site.
It Is a Great Opportunity to Introduce New Listeners to Your Station!
Consider counter displays, window stickers, posters and flyers that all have your station's QR code on them. All the listener has to do is scan your QR code and they are automatically directed to a mobile landing page where they can click to listen, text in to win, register for special offers, etc. If you do it correctly, you capture their data and then add them to your station's e-mail and text messaging database (with appropriate opt-in permissions). Do remember that you don't want to put your QR codes in places where cell service is limited, as it will simply create frustration for folks trying to access your site.
Driving traffic to your regular website is not as effective as creating a simple mobile site with the actions limited to those you want the listener to take. Examples: "Click here to listen live!" Or, "Click Here to Download Our Mobile App!" Your QR Code outreach will only be as effective as the experience you create for a first time exposure to your station.
Don't get too artsy! QR codes that don't scan consistently cause people to throw their phones, and you don't want that... QR codes need to be at LEAST 1" by 1" and typically 1.75" x 1.75" x 1.75" to be safe. Keep in mind that the person has to be able to be fairly close to scan, without weird angles. They don't work well when printed on uneven surfaces (some fabrics for t-shirts, etc). They can be read with color backgrounds but be sure to test that they work on different phones before launch.
Did I mention that our Preferred Marketing System includes point of purchase & window display with QR codes? And that Preferred is a totally turnkey, risk free, and completely interactive marketing system for radio? Of course I did! Please schedule your complimentary webinar by clicking the REGISTER NOW link so we can show you how all of this cool stuff works to make you and your advertisers money!
About Vickie Isaac, MEd.: Vickie has 30 years of radio sales, marketing, and interactive ad agency ownership. Vickie is also an adjunct professor teaching marketing, ethics, & leadership courses.
Radio Preferred
Broadcast Products & Services
* Radio Preferred Total Interactive Marketing System
* Text Message Marketing Software (Bulk SMS Services)
* Text Message Marketing Sales Training & Sales Materials
* Social Media System Set Up & Training
* Search Engine Optimization
* Website Design or Redesign
* E-mail Marketing
* Keyword Optimized Blog Systems
* Radio Revenue Solutions
* Interactive Marketing Training
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IN A SLUGGISH ECONOMY FOR
RADIO STATIONS AND ADVERTISERS!
IT'S MARKET EXCLUSIVE, PRESTIGIOUS,
AND YOURS FOR THE SAME REVENUE YOU WOULD
PAY AN AD AGENCY!
IT IS A COMPLETE MARKETING SYSTEM
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interaction of social media, the outreach of search engine optimization, and
the immediacy of mobile marketing!
EVERY MARKET THIS
HAS ROLLED OUT IN HAS BEEN SUCCESSFUL WITH AT LEAST A 15% INCREASE IN LOCAL
MONTHLY REVENUE IN ANNUAL CONTRACTS!
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Jim's Radio Ready Ideas
As we head into the fourth quarter, it brings year end revenue strategy plus 2012 budgeting to the forefront of our priorities. The economic climate has not made it easy to predict the future in terms of economic stabilization that impacts revenue growth, or for that matter, given us any idea of its future direction. As I visit with broadcasters every week, both in person and via phone/e-mail etc, I am hearing the same story that is coming from their clients. It looks like the media and even advertisers are talking about a weak Christmas retail season which will impact our revenue in the 4th quarter and also we hear of a weak beginning of the year.
We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue road map.
At Edge Media and Radio Preferred, we are regularly in communication with hundreds of radio stations. Most broadcasters understand that a key component to revenue growth is from the digital world, but managers often find themselves bogged down by day to day management responsibilities, and fall back on recycling the same tired ideas that everyone else is using. Take the half price deals for example.... There are now over 700 companies that aremarketing half price deals!
Another pitfall we have observed in market after market and radio group after radio group is the roll out of a massive menu of NTR, Digital, Internet packages. This massive menu approach creates a lack of focus - it's a throw every thing we can at our advertising and marketing consultants and hope that something gets sold. Sales management and sales staff alike wind up stressed out and frustrated from this approach.
We recommend that you examine the need for focused sales efforts, and then combine, package, bundle to make it easier for sellers and buyers to do business. As a digital media company, we understand how to fully integrate radio marketing with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, Internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO, QR codes, & apps. Radio Preferred is market exclusive, and it is no risk.
We guarantee that our Preferred Marketing System gives your sales staff a completely interactive package that is easy to sell and easy to buy. Our training on interactive marketing empowers your your advertising and marketing consultants to become the expert marketer that can genuinely help local businesses.
No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it... Click the REGISTER NOW button to schedule your complimentary radio revenue consultation.
About Jim Seemiller: Jim is a 30-year radio veteran, Marconi Award winner, and
has been a station owner, GM, GSM, & regional VP.
We have created the perfect solution for revenue growth regardless of economic
conditions. It is a prestigious, market exclusive, no risk and turnkey
solution that meets both your revenue and digital growth needs.
Radio Preferred is a division of Edge Media, a leading interactive advertising agency with over a decade of experience creating exceptional ROI for our clients.
Welcome to Part 2 of the Search Engine Optimization Series! By now you should have 25 keywords identified that best describe your business. It is now time to put them to use! They need to be used in multiple ways.
Edge Media is pleased to announce an upcoming webinar for radio stations! The Digital Money Train Webinar is scheduled for March 1st, and designed to help radio stations grow their revenue using a few simple interactive tools. Find out how one station sold an annual every seven hours, adding 150 annual contracts in 90 days!
Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the ChurchLink Communications series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.
Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the Edge Media series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.
Edge Media is pleased to introduce the Scottsdale Preferred Marketing System. It is unique in its' integrated approach, harnessing the power of radio, the internet, social media, e-mail, and text messaging together to create a powerful and prestigious lead generator for businesses. 
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