Mobile Advertising Agency

 

Vickie Isaac, MEd.,
President- Edge Media, Adjunct Professor
The Relationship Between Good Leadership & Revenue


As President of Edge Media and an adjunct professor, I teach leadership and ethics courses, marketing and sales seminars, and interactive marketing workshops.  Over the years, it has become obvious to me how interwoven leadership and ethics are in the success of organizations, leaders, and marketing efforts.


Success in 2012 is directly related to the quality of your leadership, and the health of the organization you build. I am convinced that you can grow revenue through remarkable leadership.

There is so much to be said about leadership that equips and empowers people, including the valuable ability to help other people reach their maximum potential.  I would like to share a few thoughts as we head into 2012 regarding ways you, as leaders, can create a successful organization and bring out the best in your staff.

1) Leadership is about understanding motivation.  It's not about the most charismatic person in the room, or about the boss with the biggest stick.  Rather, leadership is about understanding that people are inherently motivated by more than the dollar bill.  The successful leader will understand what motivates his/her staff and connect motivation to practical sales objectives as a mean of growing revenue.

2) Leaders are learners.  The radio industry is anything but stagnant.  Technology is constantly changing the face of marketing, and a leader for the long haul must educate him/herself about new marketing channels and how to integrate them into the radio platform.  By leading in learning, a culture of innovation is created where ideas are embraced and new revenue streams created.

3) Leaders set and raise the bar.  Many radio sales people feel "beat up" by the constant ups and downs of the sales cycle. It is critical to move "sellers" to "expert marketing and and advertising consultants".  Providing marketing and sales training contributes to confident professionalism.  Embracing the role of radio marketing expert helps move sales people from going up and down with the numbers to experienced experts that can solve problems and create opportunities.

About Vickie Isaac, M.Ed.: Vickie has 30 years of radio sales, marketing, and interactive ad agency ownership. Vickie is also an adjunct professor teaching marketing, ethics, & leadership courses.

About Edge Media: Edge Media is a leading full service interactive advertising agency with a unique marketing process that gives our clients the EDGE over their competition. 

Edge Media offers creative, innovative, and turnkey revenue solutions to broadcast clients.  With over 50 years of combined radio experience, we know what it takes to generate sales.  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition. 

About Radio Preferred: Radio Preferred specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. With over 50 years of combined radio experience, we know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition. Our proprietary solutions integrate radio with internet, mobile, social media, text messaging, and e-mail to deliver exceptional value and results for stations and their advertisers.

 

Boston area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Beantown Preferred or Beantown Preferidos advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Beantown Preferred and Beantown Preferidos website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Beantown Preferred and Beantown Preferidos are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Pat Ryan at 617-328-0880 or patr@salemradioboston.com.  She will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Beantown Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Beantown Preferred is offered exclusively by Salem radio stations WEZE 590 AM Life Changing Christian Radio and WBZS AM 550 Wall Street Business Network, WROL 950 AM The Spirit of Boston, and WWDJ 1150 AM Radio Luz.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Boston area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Beantown Preferred and Beantown Preferidos. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Pittsburgh area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Three Rivers Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Three Rivers website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Three Rivers Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Mike Howard at 412-937-1500 or mhoward@wordfm.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Three Rivers Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Three Rivers Preferred is offered exclusively by Salem radio stations WPIT AM Life Changing Christian Radio and WORD FM Pittsburgh's Christian Talk.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Three Rivers area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Three Rivers Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Twin Cities business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Twin Cities Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Twin Cities website to be the winner of the $1000 prize package and get special offers from local Minneapolis and St. Paul merchants. 
  
Advertising and marketing consultants at Twin Cities Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Nic Anderson at 651-289-4408  or nicanderson@salemtc.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Twin Cities Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Twin Cities Preferred is offered exclusively by Salem radio stations AM 1280 The Patriot Conservative News Talk Radio,  AM 980 Twin Cities Christian Talk and AM 1570 Wall Street Business Network, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Twin Cities that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Twin Cities Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Philadelphia Business Owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Philadelphia Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Philadelphia Preferred website to be the winner of the $1000 prize package and get special offers from local Philadelphia merchants. 

  
Advertising and marketing consultants at Philadelphia Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Carol Healy-Cochran at 610-940-0990 X 36 or carolh@wfil.com.  She will make sure one of her expert marketing and advertising consultants meets with you personally, explaining the power of the Philadelphia Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Philadelphia Preferred is offered exclusively by Salem radio stations WFIL and WNTP, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in Philadelphia that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Philadelphia Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Beantown Preferred and Preferidos are both LIVE!  Boston area residents - log on NOW to register for the $1000 Preferred Prize Package!!   Boston area businesses - lock in your advertising campaign NOW - best positions are first come, first served!

About Beantown Preferred & Beantown Preferidos: Beantown Preferred is a searchable business directory of premier Philadelphia businesses in English and Spanish.    Advertising with Beantown Preferred is full service advertising on steroids!  Boston area businesses who are Beantown Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Boston consumers, and of course radio all in a turnkey advertising package.  Beantown Preferred & Preferidos advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Beantown Preferred advertiser, contact Pat Ryan at patr@salemradioboston.com or call 617-691-22521. 

About Beantown Preferred & Preferidos - this local marketing program airs exclusively on Salem Radio with four radio stations in the Boston metro area.   Salem Radio Boston reach hundreds of thousands of listeners each week on WEZE 590AM, WROL 950AM, WWDJ 1150AM, and WBZS 550AM.  Media purchasing with Salem Radio is cost effective and offers exposure for Boston businesses to thousands of loyal, upscale Boston listeners.

Philadelphia's preferred seminary, Calvary Baptist Seminary has lots going on this month!
Don't miss their annual golf tournament THIS upcoming Monday Sept. 26th.  There is still time to register for this can't miss event. Here's why it's important - Calvary Baptist Seminary has trained nearly 500 individuals who serve in vocational or lay ministry regionally and in seventeen countries internationally. In addition to leading local churches, Calvary Baptist Seminary graduates are involved in helpful community services such as addictions programs, family and individual counseling, community service projects, ESL training, and ministries for the homeless. Participation in the 14th annual tournament helps provide the educational resources necessary to train their current student body as well as area ministry leaders. Here is the link for registration: http://www.cbs.edu/news/301-golf-tournament/301-golf-tournament.html

About Philadelphia Preferred: Philadelphia Preferred is a searchable business directory of premier Philadelphia businesses.   Advertising with Philadelphia Preferred is full service advertising on steroids!  Philadelphia Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Philadelphia consumers, and of course radio all in a turnkey advertising package.  Philadelphia Preferred advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Philadephia Preferred advertiser, contact Carol Healey-Cochran at carolh@wfil.com ir call 610-940-0990 x 36. 

Philadelphia Preferred airs exclusively on Salem Radio.  WFIL & WNTP reach hundreds of thousands of listeners each week.  Media purchasing with Salem Radio is cost effective and offers exposure for Philadelphia businesses to thousands of loyal, upscale Philadelphia listeners.

As we watch the economic climate move in a direction that is contemplative at best, I am reminded of one of my favorite quotes, "When the storm hits, some run for cover or shelter while others build windmills".

Today in the radio business we had better be looking at ways to build windmills to increase revenue in the economic storm. Our revenue strategy can not be driven by just a survival, turtle in the shell mode, we must build the windmills of revenue opportunity now. We would like to offer you a market exclusive, no risk turnkey revenue solution that is perfect for weathering this economy. You can view it at www.radiopreferred.com .  Contact us for a complimentary webinar. We offer completely integraded radio/internet/mobile marketing solutions with our Radio Preferred digital media platform.

We have heard all the news about the economy but one of the after effects of all this news is something I want to share today. As we go from market to market to train salespeople and roll out our revenue ideas, we are finding more and more radio salespeople are suffering (and sometimes not openly) from a lack of confidence. As much as they try, there is more anxiety produced by a negative outlook on selling than ever before. I suggest that your sales meetings address this real problem.  Your sales team needs their mojo back, something that will regain that swagger in their step. This is one of the biggest problems we have as we try to build our windmills.

Another thing that we Radio Sales Managers must re-emphasize is we not longer peddle spots for dollars, we are expected to be full service marketing people with solutions from many platforms.  If you are still selling spots, you have missed the market. If you want digital revenue, teach your sellers how to be sellers of marketing solutions. This is the real difference between success and helping clients grow their business, be MARKETERS.

Remember one of the ways to recession proof an advertisers' business is to intensify marketing efforts  without spending more as well as re-evaluating their current marketing plan(hopefully to include your ideas).

We would like your feedback and appreciate your thoughts on how we can increase the radio revenue pie.  Have a great week!

Jim Seemiller
Managing Partner
Radio Preferred
www.radiopreferred.com
Edge Media
www.edgemedia.biz

About Edge Media:  Edge Media is a leading interactive advertising agency specializing in cutting edge marketing solutions that deliver exceptional return on our clients' marketing investments.  Radio Preferred, a division of Edge Media, offers radio marketing solutions for broadcast clients, including turnkey internet marketing solutions and bulk SMS services.

Radio Preferred is picking up steam in major markets around the country.  We welcomed Three Rivers Preferred serving the Pittsburgh metro area last week with a strong launch and immediate advertising sales.  We are building out Los Angeles Preferred as we speak, and quite excited for the launch there. 

The Preferred Radio Total Marketing System is a turnkey, no risk revenue generator for radio stations that is the only completely integrated marketing system of its' kind.  Preferred harnesses the power of radio, the internet, e-mail, social media, search engine optimization, video, and mobile marketing.   It is a product that offers tremendous value to the advertiser and the consumer as well.  

Markets are Arbitron DMA exclusive, and are being locked up quickly.  If you have not already done so, be sure you schedule your no obligation webinar today!  You don't want to miss this opportunity or have it fall into the hands of your competition!   Contact Jim Seemiller at jim@edgemedia.biz to set up your webinar.

About Us: Radio Preferred is a division of Edge Media, a leading digital media company with over fifty years of combined broadcast and interactive marketing experience offering radio marketing solutions and internet marketing solutions to broadcasters.  Our interactive web agency solutions are turnkey and fully integrated.

Radio Preferred Bi-Weekly Bulletin Vol. 1 was just released.  Below is a sample of the content.  With over 50 years of combined broadcast and marketing experience, Radio Preferred will over insights and strategies for radio stations to grow revenue.  If you are not subscribed, e-mail us at info@radiopreferred.com for your complimentary subscription.

Content includes Marconi Award Winner Jim Seemiller's Radio Ready Ideas, always focused on ways to grow revenue including insights from this issue: nline video advertising is one of the fastest growing area,  up 20% over last year.

Opportunity: We have one of the best opportunities to tie into that business. Our streaming with thousands of daily listeners has video pre-rolls....it is your most valuable inventory. This should be sold out at premium rates.

Vickie's Interactive Insights - the next few issues will focus on the real value of social media for radio.  Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool.  I will outline the step by step strategic process in our next bulletin, so be sure to stay tuned!

Subscribe today by e-mailing  info@radiopreferred.com

About Radio Preferred: Radio Preferred is a division of Edge Media focusing on NO-RISK REVENUE GENERATING for radio stations.  Our featured product - The Preferred Marketing System is an innovation, interactive, and  turnkey solution to add at least 10% more in monthly revenue and annual contracts within 60 days of startup with NO UPFRONT COSTS OR RISK.  Edge Media provides an attractive website fully customized for your market, all sales collateral, and sales training AT YOUR STATION to maximize your station's success.

About Edge Media: Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  Our advertising and marketing consultants have over 50 years of combined radio experience and we know what it takes to generate sales.  Our cutting edge strategies include SMS marketing software, social, mobile, blogging, and of course...radio!  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

Radio Revenue Solutions
Bi-Weekly Bulletin
Vol. 2

This month there are lots of interesting things to have you check and learn more about. The advertising world is always evolving, and a great marketing consultant will stay abreast of current marketing trends. 

Here are some marketing trend updates:

ALTLY is coming and it will be the new Facebook with some better options that might prove to be more user friendly. I would suggest that you google this and learn more about it, might be a better business option for business owners.
 
Pandora is making claims of going after local revenue however besides losing money last quarter, as usual, the possibilities of realistically becoming a real local competitor ain't going to happen. The number of listeners per local market has been established with a rating point level of .2, at best that would make it a #20 radio station in most markets. Take a look at ADREADY, it is Pandora's tool for local sales.

NFC - if you are looking at the next marketing segment to start popping up, look at NFC, Near Field Communications, just go to wikipedia and you will see the next thing coming, and coming quickly.

Solutions for Your Clients:
Edge Media News: We had our 71st ad seminar workshop yesterday in Phoenix with upwards of 60 businesses in attendance. The reason I mention this is....most of them still feel that the economy is struggling and they need better and more effective ways of marketing.  This is the case nationally, and you can be a part of their solution!  See some pointers below:
 
RECESSION PROOF YOUR BUSINESS - great article and advice for business people during these times. The # 1 thing is TO INTENSIFY MARKETING EFFORTS, good recommendation to your clients, #2 was to RE-EVALUATE YOUR CURRENT MARKETING PLAN, what a door opener for us, #3 was to ADAPT/ADOPT THE NEW TECHNOLOGY like text message marketing etc, another door opener for us. I recommend that you use this as a teaching tool for your clients.
 
Here is a stat that you can use - 44% of all folks who use the internet also stream....yikes what a huge oportunity for us with the big numbers we have and the obvious pre-roll dollars that we could garner.
 
If you are looking for local sales ideas, give us a call or click on our radio revenue solutions link: www.radiopreferred.com

A bit of wisdom from Jim Collins: "Good is the enemy of great."

Have a great week of selling!  I would love your feedback and input as to other things you want us to share.

Best,
Jim Seemiller
Managing Partner
Preferred Marketing Systems
Edge Media

About Us: Radio Revenue Solutions is an affiliate of Edge Media, a leading interactive advertising agency offering cutting edge marketing solutions for radio stations including SMS marketing software, turnkey interactive web agency solutions, mobile advertising agency solutions, and more.  Our advertising and marketing consultants are radio veterans, with over 50 years of combined experience in ownership, management, and sales.   For more information, e-mail us at info@edgemedia.biz.

May 2, 2011
Phoenix, AZ
For immediate release: Edge Media is pleased to announce new additions to its client roster. 

We welcome Doug Plank, former NFL Chicago Bears player #46, original member of the 46 Defense that gave the Bears its SuperBowl win in the 80's, former NFL coach for the Jets and Falcons, & successful business owner.  Doug's Winning Game Plan Workshop for businesss is a great roll up your sleeves strategy session to help businesses compete and win in difficult economic times.  Doug's first workshop is May 19th in Phoenix.  Registration is free, but seating is limited.  For more info, click here:  http://www.winninggameplan.biz

We also welcome Kimbrell Racing. Austin Kimbrell is a talented short course driver competing in the Lucas Oil Off Road Series this season in Pro-Lite and UTV classes.  Watch him this season on CBS, Speed, & Versus!

About Edge Media:  Edge Media is a leading interactive advertising agency in Phoenix AZ specializing in cutting edge marketing strategies that deliver exceptional return on our clients' investments, including SMS marketing software, mobile advertising agency solutions, and expert marketing and advertising consultants that deliver research based solutions.

Welcome to Part 2 of the Search Engine Optimization Series!  By now you should have 25 keywords identified that best describe your business.   It is now time to put them to use!  They need to be used in multiple ways.

First, they need to be integrated into your website content.  Don't jam pack them in, but try to use them in ways that make sense, and in several places per page.  You won't get all of your keywords on the same page, so don't try.  Search engines look for relevant content, not just repetitious keywords.   For example, for Edge Media, we mention that we are a leading interactive agency several times in our blogs and social media.  We reference the fact that we offer bulk SMS services, that we are a mobile advertising agency, and we always include our business name and link back to our website. 

The keywords then need to be integrated into the code of your website in title tags, description tags, etc.  If you don't know how to do this, we can certainly help!  For example, the Edge Media website title tag for the home page will read "Edge Media, a Leading Interactive Agency" in the title code for the home page.

Next, as you are adding content on your social media sites, be sure to use your keywords in ways that make sense, and always link back to your website to the appropriate page.  Don't always link back to the home page, link to the page that is relevant to what you are writing about.  For example, we offer a number of webinars to various potential clients - businesses, radio stations, non-profits, etc.   As we write about these webinars in our blogs and social media, we reference the URL of the page that is appropriate.  Our recent radio revenue webinar series would be included in a blog and social media post as follows:  "Don't miss out on Edge Media's upcoming Radio Revenue Workshop Series!"

And finally, you need to be building the reputation of your company leadership, so be sure to include their name and a link back to the page on your website - most likely the About Us page.  This helps protect your company's reputation as well as build the professional profile of your company's leadership.  For example, if you Google Vickie Isaac Edge Media you will find that at least the first sixty listings around the company name and my name are all our listings/links.  I would use my name and then link back to the Edge Media About Us page.

That's all for this session - get busy with your keywords - happy optimizing!

About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix, AZ serving local and national clients.  We specialize in cutting edge strategies that deliver exceptional ROI for our clients, including mobile advertising agency solutions, SMS marketing software, interactive web agency solutions, and much more!

We are excited about our next series of training resources for businesses and broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for Edge Media, several of our most important keywords are marketing companies Phoenix, advertising and marketing consultants, interactive web agency, and advertising agencies Phoenix AZ.   We want folks to find us who are looking for an advertising agency but are not already familiar with the name Edge Media .  We always choose our name as a keyword, so the name keyword is Edge Media. 

The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook and Twitter educational interaction! We can help you grow your organization!  Below are the links:

Edge Media on Twitter
Edge Media on Facebook

In the meantime, if we can help you grow your business, don't hesitate to contact us!  E-mail us at info@edgemedia.biz.

About Edge Media:  Edge Media is a full service  advertising agency located in Phoenix, AZ and serve local and national business and broadcast organizations.  We offer cutting edge marketing and technology solutions that deliver exceptional results for our clients, including SMS marketing software, bulk SMS services, and experienced, expert interactive web agency marketing and advertising consultants. 

We are excited about our next series of training resources for churches, ministries, and Christian broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive Christian advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for ChurchLink Communications, several of our most important keywords are Christian marketing company, Christian interactive, Christian advertising agency, and Christian agency.   We want folks to find us who are looking for a Christian advertising agency but are not already familiar with the name ChurchLink Communications.  We always choose our name as a keyword, so other keywords are ChurchLink Communications and Edge Media.  The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook, Twitter, and our New Testament Bible Study on  Facebook for encouraging and educational interaction! Below are the links:

ChurchLink on Twitter: twitter.com/ChurchLink
ChurchLink on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307
New Testament Bible Study on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307#!/group.php

In the meantime, we pray that the Lord continues to bless you and strengthen you as you serve Him!

Blessings,

Vickie Isaac
President/ChurchLink Communications
info@churchlinkcommunications

About ChurchLink Communications:  ChurchLink Communication is a full service Christian advertising agency operating as a division of Edge Media LLC.  We are located in Phoenix, AZ and serve local and national churches, ministries, and Christian broadcast organizations.

  Edge Media is pleased to announce an upcoming webinar for radio stations!  The Digital Money Train Webinar is scheduled for March 1st, and designed to help radio stations grow their revenue using a few simple interactive tools.   Find out how one station sold an annual every seven hours, adding 150 annual contracts in 90 days!

Presenters include Jim Seemiller, VP of New Business Development at Edge Media, and Marconi Award Winning General Manager, and Vickie Isaac, President of Edge Media, and adjunct professor.

About Edge Media - Edge Media is a leading interactive advertising agency that specializes in supporting radio stations with revenue solutions.  We are also a mobile advertising agency offering SMS marketing software to our radio clients as well as many other creative revenue solutions.  Sign up below to find out how we can help your station make money!

To register for the upcoming webinar, click below:

Be sure to register for the complimentary webinar on January 25th - Church Communications Strategy for 2011!  We will illustrate how effective communications strategy can impact the effectiveness of your message and increase your outreach.  Presented by Vickie Isaac, M.Ed., President and Owner of Edge Media and ChurchLink Communications.  The webinar will include topics like using social media effectively, increasing traffic to your church or ministry website, effective use of blog tools, and text messaging for churches.    Find out why organizations like Focus on the Family and the Family Research Council use our services to increase the impact and outreach of their messages.  To register, click below:


The event is sponsored by ChurchLink Communications, a leading Christian interactive advertising agency.  It is the mission of ChurchLink Communications to equip the Church with every available and appropriate communications tool.  With over three decades of Christian marketing company experience, ChurchLink Communications has helped churches and ministries around the world. ChurchLink Communications specializes in Christian interactive strategies that utilize cutting edge technologies like SMS marketing software,  while creating easy to use communications systems for our clients.  ChurchLink Communications, a Christian agency, is a division of Edge Media, an advertising agency located in Phoenix AZ serving local and national clients also specializing in cutting edge technologies including mobile advertising agency solutions like SMS software, mobile apps, and mobile pages.  We deliver results for our clients!

Lots of online growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation...  How do you grow influence with blogging?  And... what in the world do you write about time after time to accomplish that purpose?

Great questions!  ChurchLink Communications and Edge Media we use keyword optimized blogging to do all of the above.  Properly connected, a keyword optimized blog is a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.

This brings us to the primary topic of this blog - CONTENT.  The first cardinal rule is that a credible blog is NOT a sales pitch.  Just as you get tired of people who always talk about themselves and how wonderful they are, an organization that does the same thing will not win friends or influence people....   :-)     What do you have to offer in that fills a legitimate need for your target audience?  At ChurchLink Communications and Edge Media, we believe that there are lots of ministries and churches out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to use the internet for outreach in order to grow.  As a leading Christian interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions.  With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.  

It is important to include keywords and phrases that people generally use when searching for your business.  The idea is to have new customers find you, not just customers who know your name.  So, you'll notice I've integrated terms like leading Christian interactive agency, Christian marketing company, and Christian agency, etc, that are all key search terms for us.  Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content.   I do recommend the keyword optimized system that we offer at ChurchLink Communications and Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published.  It really is our fastest search engine optimization tool. 

     We have some low cost plans that include local search engine optimization, social media strategy, and blogging if you are interested.  If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@churchlinkcommunications.com!