Media Purchasing

 

Edge Media is Pleased to Annouce the Launch of

 U Count Arizona!

The Place Where

Arizona Voters' Voices Count

 

U Count Arizona is a communications platform where Arizona voters have a voice, 

and elected officials and candidates will listen.

 

Connect On a State, and Local Level

It's About the Candidates, the Issues,

& YOUR Elected Representatives

 

On U Count, U Make a Difference

Take Action

Candidates Want to Know What You Think

Elected Officials Need Your Feedback

Take Surveys, Contact Elected Officials, Register to Vote

Blog, Chat, Social Media, Get Text Message Voter Alerts

Get Involved, Get Heard!

Arizona Voter - It is Your Site so Make Your Voice Count!

Connect Here! 

http://www.ucountarizona.us

 

 

 

About Edge Media: Edge Media & Radio Preferred are leading interative advertising agencies in Phoenix AZ offering radio marketing, media purchasing, bulk SMS services, interactive web agency services, & more.  To contact Edge Media, e-mail us at info@edgemedia.biz

Since most of our daily work is related to helping radio stations increase revenue, we are asked a lot of interesting questions, some of which we will share with you.

WHAT IS RADIO'S JOB TODAY WITH ITS ADVERTISERS?

When you are making a presentation to a prospective client, the absolute value of our offers lies in our ability to CONNECT CONSUMERS WITH YOUR CLIENTS. Remember that you are EXPERT advertising and marketing consultants, you offer more than media purchasing - radio marketing is full service marketing. That is what we do, that is what we promise to deliver and how well we do that determines the success of the campaign. We also need to ENGAGE SHOPPERS, using our on air or our online products. We just don't deliver messages, we need to improve how we interact. We have seen www.radiopreferred.com offer the best way to accomplish that. Give it a read, it will do a great job for your stations.

ARE YELLOW PAGES REALLY DEAD?

Yes, and we recommend that you soon get into the directory style business to take advantage of the traffic you have. We have seen a few ideas out there that really do a good job of tieing in directory with offers and much more, and the leads are huge when you look at a year old Yellow pages.

HOW CAN WE USE QR CODES INSIDE OUR RADIO CAMPAIGN?

This is great thinking, this can be tied to in store signage, online banner ads on your sites and much more. This is a great tool to expand on your clients campaign.

WHERE DO I FIND NEW LEADS?

This is a question we get all the time. The answer, although unanswered at many radio outlets is not that difficult. A whole new lead source are those clients who do not have the budget to do effective radio on a constant basis. Your job is to bundle your products in a less expensive way to open up these doors.  One of the best at doing this is the Radio Preferred product that we discussed before, it is the answer to going after  a new market segment that was unreachable before. Let us show you how to get to this new group.  E-mail me and we can walk through a brief webinar so I can show you how.    jim@edgemedia.biz

HOW DO WE BEGIN CREATING NEW EVENTS FOR SPONSORSHIP DOLLARS?

We have created many online events that can create a new revenue streams, we offer internet marketing solutions while at the same time increasing listenership. We recommend that you contact Edge Media, the parent company of Radio Preferred, anda full service integrated marketing agency for some great event ideas with little or no costs.

Three Rivers Preferred  welcomes Kopy Kats as Pittsburgh's Preferred source for women's consignment fashions. 

Three Rivers Preferred is a searchable online business directory of premier Pittsburgh businesses, services, lodging, food, and much more in the Three Rivers area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

The Three Rivers Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Three Rivers Preferred delivers - maximize exposure at an extremely affordable price. The Three Rivers Preferred  marketing system is offered exclusively by Salem Radio in Pittsburgh on WPIT-AM and WORD-FM.   Information on how to advertise on the system can be obtained by contacting Mike Howard, Sales Manager at mhoward@wordfm.com.   Expert marketing and advertising consultants will guide Pittsburgh area businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers.

Three Rivers Preferred  welcomes Abundant Life Wellness as Pittsburgh's Preferred source for healthcare.  Dr. Nelson is a naturopathic doctor who is board certified in integrative medicine, as well as a master herbalist, certified natural health professional, and certified nutritional counselor.  

Three Rivers Preferred is a searchable online business directory of premier Pittsburgh businesses, services, lodging, food, and much more in the Three Rivers area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

The Three Rivers Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Three Rivers Preferred delivers - maximize exposure at an extremely affordable price. The Three Rivers Preferred  marketing system is offered exclusively by Salem Radio in Pittsburgh on WPIT-AM and WORD-FM.   Information on how to advertise on the system can be obtained by contacting Mike Howard, Sales Manager at mhoward@wordfm.com.   Expert marketing and advertising consultants will guide Pittsburgh area businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers.

Boston area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Beantown Preferred or Beantown Preferidos advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Beantown Preferred and Beantown Preferidos website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Beantown Preferred and Beantown Preferidos are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Pat Ryan at 617-328-0880 or patr@salemradioboston.com.  She will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Beantown Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Beantown Preferred is offered exclusively by Salem radio stations WEZE 590 AM Life Changing Christian Radio and WBZS AM 550 Wall Street Business Network, WROL 950 AM The Spirit of Boston, and WWDJ 1150 AM Radio Luz.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Boston area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Beantown Preferred and Beantown Preferidos. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Pittsburgh area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Three Rivers Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Three Rivers website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Three Rivers Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Mike Howard at 412-937-1500 or mhoward@wordfm.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Three Rivers Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Three Rivers Preferred is offered exclusively by Salem radio stations WPIT AM Life Changing Christian Radio and WORD FM Pittsburgh's Christian Talk.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Three Rivers area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Three Rivers Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Twin Cities business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Twin Cities Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Twin Cities website to be the winner of the $1000 prize package and get special offers from local Minneapolis and St. Paul merchants. 
  
Advertising and marketing consultants at Twin Cities Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Nic Anderson at 651-289-4408  or nicanderson@salemtc.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Twin Cities Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Twin Cities Preferred is offered exclusively by Salem radio stations AM 1280 The Patriot Conservative News Talk Radio,  AM 980 Twin Cities Christian Talk and AM 1570 Wall Street Business Network, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Twin Cities that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Twin Cities Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Philadelphia Business Owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Philadelphia Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Philadelphia Preferred website to be the winner of the $1000 prize package and get special offers from local Philadelphia merchants. 

  
Advertising and marketing consultants at Philadelphia Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Carol Healy-Cochran at 610-940-0990 X 36 or carolh@wfil.com.  She will make sure one of her expert marketing and advertising consultants meets with you personally, explaining the power of the Philadelphia Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Philadelphia Preferred is offered exclusively by Salem radio stations WFIL and WNTP, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in Philadelphia that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Philadelphia Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Beantown Preferred and Preferidos are both LIVE!  Boston area residents - log on NOW to register for the $1000 Preferred Prize Package!!   Boston area businesses - lock in your advertising campaign NOW - best positions are first come, first served!

About Beantown Preferred & Beantown Preferidos: Beantown Preferred is a searchable business directory of premier Philadelphia businesses in English and Spanish.    Advertising with Beantown Preferred is full service advertising on steroids!  Boston area businesses who are Beantown Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Boston consumers, and of course radio all in a turnkey advertising package.  Beantown Preferred & Preferidos advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Beantown Preferred advertiser, contact Pat Ryan at patr@salemradioboston.com or call 617-691-22521. 

About Beantown Preferred & Preferidos - this local marketing program airs exclusively on Salem Radio with four radio stations in the Boston metro area.   Salem Radio Boston reach hundreds of thousands of listeners each week on WEZE 590AM, WROL 950AM, WWDJ 1150AM, and WBZS 550AM.  Media purchasing with Salem Radio is cost effective and offers exposure for Boston businesses to thousands of loyal, upscale Boston listeners.

Philadelphia's preferred seminary, Calvary Baptist Seminary has lots going on this month!
Don't miss their annual golf tournament THIS upcoming Monday Sept. 26th.  There is still time to register for this can't miss event. Here's why it's important - Calvary Baptist Seminary has trained nearly 500 individuals who serve in vocational or lay ministry regionally and in seventeen countries internationally. In addition to leading local churches, Calvary Baptist Seminary graduates are involved in helpful community services such as addictions programs, family and individual counseling, community service projects, ESL training, and ministries for the homeless. Participation in the 14th annual tournament helps provide the educational resources necessary to train their current student body as well as area ministry leaders. Here is the link for registration: http://www.cbs.edu/news/301-golf-tournament/301-golf-tournament.html

About Philadelphia Preferred: Philadelphia Preferred is a searchable business directory of premier Philadelphia businesses.   Advertising with Philadelphia Preferred is full service advertising on steroids!  Philadelphia Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Philadelphia consumers, and of course radio all in a turnkey advertising package.  Philadelphia Preferred advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Philadephia Preferred advertiser, contact Carol Healey-Cochran at carolh@wfil.com ir call 610-940-0990 x 36. 

Philadelphia Preferred airs exclusively on Salem Radio.  WFIL & WNTP reach hundreds of thousands of listeners each week.  Media purchasing with Salem Radio is cost effective and offers exposure for Philadelphia businesses to thousands of loyal, upscale Philadelphia listeners.

  Edge Media is pleased to announce the national rollout for Radio Preferred!  Minneapolis/St. Paul and Philadelphia Preferred are now live!  Businesses are encouraged to secure their premier listings NOW as they are first come, first serve per category.
  The Radio Preferred Total Marketing System is a completely turnkey revenue solution for radio stations, a completely interactive, effective marketing solution for local advertisers, and consumers love it because NO other shopping program gives the consumer everything in one place:  1) business information, 2) business ratings, 3) special offers, 4) rewards for using the site, 5) a voice in the marketplace. 

     If you are a business interested in being Preferred by customers and want to take advantage of a total marketing solution that includes radio, social media, text messaging, e-mail marketing, and internet advertising, go to the Preferred website in these markets!  To advertise in Minneapolis/St. Paul on the Preferred System, go to: http://www.twincitiespreferred.com, and for Philadelphia, go to: http://www.philadelphiapreferred.com.
    If you are a radio station GM or GSM that wants a turnkey radio revenue solution, we highly recommend this proven revenue generator.  It is absolutely no risk to you!  Go to http://www.radiopreferred.com for more information.
    As a leading interactive agency, Edge Media offers total marketing solutions including our SMS marketing software, media research, planning, & purchasing, internet marketing, social media marketing, and expert advertising and marketing consultants with over 50 years of combined marketing experience.  To schedule a complimentary 30 minute consultation, e-mail info@edgemedia.biz.

Edge Media is pleased to introduce the Scottsdale Preferred Marketing System.  It is unique in its' integrated approach, harnessing the power of radio, the internet, social media, e-mail, and text messaging together to create a powerful and prestigious lead generator for businesses. 

Benefits to advertisers include the sheer reach at over 500,000 Scottsdale shoppers monthly, including exposure on high traffic website Scottsdale.com, and commercials on premier stations like KOOL and KTAR.  The tremendous exposure on the advertising system  is offered at one-tenth of the cost of purchasing each component separately, making high powered integrated marketing very affordable for local business. The system offers businesses recognition, with 24/7/365 customer voting online to determine top Preferred businesses in each category. Winning businesses are honored as the Scottsdale Preferred business in their category.  The reach of over half a million people monthly across multiple marketing channels for pennies on the dollar and the prestige of being Preferred is all turnkey for the business, leaving the business free to focus on serving the new customer.
 
The Scottsdale Preferred system was created as advertising veteran Jim Seemiller interacted with many locally owned businesses who experimented with a wide variety of advertising strategies to market their businesses and many experienced the  frustration and disappointment as hard earned dollars spent on expensive ad campaigns did not yield the hoped for return on investment.   Seemiller, VP of Business Development at locally owned Edge Media,  teamed up with Becky Kelley, Executive Director of the high traffic volume site Scottsdale.com to launch the Scottsdale Preferred marketing system, a veritable interactive marketing engine for local businesses.
 
Jim Seemiller noted the tremendous success of the Preferred system in other Arizona cities in helping to grow business for companies using this increased value added marketing plan. Seemiller states, "We fully expect that Scottsdale Preferred will bring even bigger results for participating companies as they look to grow their business. With partners like Scottsdale.com, the elite website for Scottsdale businesses and our radio partners, we think that we even have more to offer. I have not seen another advertising plan that delivers the results, the amount of ad value as Scottsdale Preferred does."
 
Becky Kelley is optimistic that the advertising system will help Scottsdale businesses grow, "We are excited to be working on a campaign of this caliber with Jim Seemiller and Edge Media.  Scottsdale.com was built as a community website and this Scottsdale Preferred marketing campaign is a perfect complement.  We are coupling an already popular local Scottsdale website with a proven, successful and innovative marketing system that is designed to grow Scottsdale merchant's business."
 
For more information about Scottsdale Preferred, contact Jim Seemiller, VP of Business Development at Edge Media.  Jim can be reached at 602-943-2030 x 5, and by e-mail at jim@edgemedia.biz.  Advertiser information is available at http://www.scottsdalepreferred.com.  
 
About Edge Media: Edge Media is a leading interactive advertising agency dedicated to providing its clients with cutting edge technology and innovative marketing strategies through a wide range of services that include consultation, market research, media planning/purchasing/creation, graphic and web design, SEO, internet advertising, public relations, organizational support, social media, and mobile marketing thru SMS marketing software that provides bulk SMS services. Our advertising and marketing consultants are experienced, creative marketers that help our clients' business to grow. Edge Media has offices in Phoenix, AZ and is reachable online at http://www.edgemedia.biz and 602-943-2030.

About Scottsdale.com: Scottsdale.com is the number one resource for both local residents and discriminating individuals who wish to visit the City of Scottsdale. Scottsdale.com is the ultimate destination website for visitors, but also a site that locals rely on for information on a daily basis. Scottsdale.com has offices in Scottsdale, AZ and is reachable online at http://www.scottsdale.com and info@scottsdale.com.

Most businesses are familiar with social media, and many have made forays into the communications platform.  Recent research indicates that an understanding of "we should do this" exists, but understanding appropriate social media goals and how to achieve those goals still eludes small to medium sized businesses today.

One of the most difficult tasks is to step outside of the actual day to day tasks of business and into the shoes of those that use their goods or services.   In short, communications have to be crafted towards the target audience by understanding who they are and what is important to them.  This is where social media is most important because it is a dialogue communications platform, not a broadcast channel.  Interaction and listening should occur regularly in this communications channel to understand priorities, preferences, needs, and concerns.

The next important fact to consider is the impact that social media can have from a viral perspective.  Consider the following statistics:

• Online social network users were three times more likely to trust peers’ opinions over advertising when making purchase decisions (Jupiter Research).
• According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents.
• Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities) (Yankelovich).

Interaction on social media platforms creates a relationship, and the viral power of that relationship is tremendous.  Strategy, content, interaction, and viral outreach should all be pillars of social media for all businesses.

As we interact with our clients, we find that many do not have the time or staff to manage this type of outreach.  Edge Media, our leading interactive agency, can step in and create the publishing platforms for our clients and then train them in how to efficiently manage these platforms, or we can manage them for our clients. 

Our next blog will discuss ways to get started in social media, or if already involved, how to correct potential errors that may have been made to date, and then to launch with realistic goals and effective strategies.

About Edge Media: The mission of Edge Media is to empower organizations to utilize every technological tool to effectively communicate their message.  As a leading interactive agency, we are confident that we can put all of the pieces together to deliver exceptional results for our clients, including broadcast television and radio, search engine optimization, social media, internet marketing, bulk SMS services, and more.  We truly are unaware of any other marketing companies Phoenix based providing all of these resources in one place with the level of expertise we bring to the table.  Our advertising and marketing consultants have over sixty years of combined experience in broadcast, internet, and mobile advertising agency solutions. 

Most ministries and non-profit organizations are familiar with social media, and many have made forays into the communications platform.  Recent research indicates that an understanding of "we should do this" exists, but understanding appropriate social media goals and how to achieve those goals still eludes most NPO's today.

One of the most difficult tasks is to step outside of the actual day to day tasks of ministry and into the shoes of those that they communicate with.  Additionally, the people that ministries serve are not always the same group of people that ministries communicate with to raise the funds that facilitate ministry.  In short, communications have to be crafted towards the target audience by understanding who they are and what is important to them.  This is where social media is most important because it is a dialogue communications platform, not a broadcast channel.  Interaction and listening should occur regularly in this communications channel to understand priorities, needs, and concerns.

The next important fact to consider is the impact that social media can have from a viral perspective.  Consider the following statistics:

• Online social network users were three times more likely to trust peers’ opinions over advertising when making purchase decisions (Jupiter Research).
• According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents.
• Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities) (Yankelovich).

Interaction on social media platforms creates a relationship, and the viral power of that relationship is tremendous.  Strategy, content, interaction, and viral outreach should all be pillars of social media for non-profit organizations.

As we interact with our Christian ministry and non-profit clients, we find that many do not have the time or staff to manage this type of outreach.  ChurchLink Communications, our Christian advertising agency, can step in and create the publishing platforms for our clients and then train them in how to efficiently manage these platforms, or we can manage them for our clients. 

Our next blog will discuss ways to get started in social media, or if already involved, how to correct potential errors that may have been made to date, and then to launch with realistic goals and effective strategies.

About ChurchLink Communications: The mission of ChurchLink is to empower Christian organizations to utilize every technological tool to proclaim the message of the Gospel.  As a leading Christian interactive agency, we are confident that we can put all of the pieces together to deliver exceptional results for our clients, including broadcast television and radio, search engine optimization, social media, internet marketing, and more.  We truly are unaware of any other Christian marketing company providing all of these resources in one place with the level of expertise we bring to the table.  Our Christian agency has over sixty years of combined experience in broadcast, internet, and mobile marketing. 

At our recent Navigating the New Business Economy Seminar, I presented a strong case for growing outreach through natural search and social media.  I also offered some very practical "how to" tips for the attendees.  I will outline those tips in a series of blog posts to help those new to online strategies get started.

First, let's start with the compelling evidence for why you MUST recognize the power of online marketing and why you SHOULD take advantage of it to grow your business...

So... Why Start Online?

• 80 - 90% of consumers use a search engine prior to purchase  (ComScore).

• Showing up on page one of search listings gets your organization in front of people who already know they need your product/service so you start with a warm lead, as compared to many other media channels.

• A click through to your website should be just as welcoming as walking through the doors of your brick and mortar business.

Other Reasons to Start Online...

• You need to OWN your industry’s online space (It’s better for you to get the web traffic than your competitor).

• You need to CONTROL your reputation (Your reputation is important, it is the perceived value of your organization).

• You need MORE website traffic to GROW your organization.

• You need to talk to your supporters.   Interactive marketing is very effective.

Right now, you need to go do your homework.   Go to Google Adwords and let it analyze your site to suggest keywords for the next steps we will take.  Stay tuned for next steps in the next blog titled Local Linking.

About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix AZ and specializing in cutting edge technologies that produce exceptional results for our clients.  As a mobile advertising agency we offer mobile websites, mobile apps, and SMS marketing software for our clients.  As an interactive web agency, we offer integrated strategic solutions to grow traffic using optimized blogging, social media, and linking strategies.

About ChurchLink Communications - ChurchLink is a division of Edge Media dedicated to serving the needs of ministries, non-profits, and churches.  As a full service Christian advertising agency, ChurchLink offers all of the expertise that Edge Media offers.  Our Christian interactive agency offers SMS marketing software so that churches, ministries, and non-profits can use our SMS marketing software (bulk text message services) for fundraising, action alerts, devotionals, and more!  The focus of our Christian agency is to equip our clients with every technological tool possible to effectively communicate the message of the Gospel!

At our recent Navigating the New Business Economy Seminar, I presented a strong case for growing business through natural search and social media.  I also offered some very practical "how to" tips for the attendees.  I will outline those tips in a series of blog posts to help those new to online strategies get started.

First, let's start with the compelling evidence for why you MUST recognize the power of online marketing and why you SHOULD absolutely take advantage of it to grow your business...

So... Why Start Online?

• 80 - 90% of consumers use a search engine prior to purchase  (ComScore).

• Showing up on page one of search listings gets your business in front of customers who already know they need your product/service so you start with a warm lead, as compared to many other media channels.

• A click through to your website should be just as welcoming as walking through the doors of your brick and mortar business.

Other Reasons to Start Online...

• You need to OWN your industry’s online space (It’s better for you to get the business than your competitor).

• You need to CONTROL your reputation (Your reputation is important, it is the perceived value of your business).

• You need MORE website traffic to GROW your business (Making money is nice).

• You need to talk to your customers.   Interactive marketing is very effective.

Right now, you need to go do your homework.   Go to Google Adwords and let it analyze your site to suggest keywords for the next steps we will take.  Stay tuned for next steps in the next blog titled Local Linking.

About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix AZ and specializing in cutting edge technologies that produce exceptional results for our clients.  As a mobile advertising agency we offer mobile websites, mobile apps, and SMS marketing software for our cients.  As an interactive web agency, we offer integrated strategic solutions to grow traffic using optimized blogging, social media, and linking strategies.

FOR IMMEDIATE RELEASE
Contact: Vickie Isaac
ChurchLink Communications/Edge Media
602-943-2030 x 1
info@churchlinkcommunications.com
http://www.churchlinkcommunications.com


Phoenix, AZ September 16, 2010  Phoenix, AZ  





70% of Teenagers Walk Away From Their Faith Between High School and College;
Shepherding Your Teen Conference Addresses Parents to Discuss Causes and Solutions

 
Shepherding Your Teen is a practical and biblical parenting conference presented by the Youth Transition Network and the organization’s president, Jeff Schadt, MBL. The event will be held Friday October 8st from 6pm to 9 pm and continued on Saturday October 9th from 9am until 12 noon at Heights Church located at 2121 Larry Caldwell Dr. in Prescott, AZ.   Tickets can be purchased online at www.shepherdingyourteen.com or at the door the day of the event, with discounts available for advance purchase and groups of ten or more.
 
Parents of teenagers are invited to attend to find out why teenagers leave their faith during the transition between high school and college, and receive practical advice on how to strengthen the relationship with their teen, increase parental influence with their teen, fully prepare their teen for college/adult life, and monumentally increase the likelihood of their teen staying in Christian fellowship. Parent testimonials are strong evidence of the effectiveness of the seminar, including one from Val Norbye, mother of a teenager that attended the seminar, “The content of Shepherding Your Teen impacted me greatly.  Every parent who wants to see their teen succeed socially, academically, and spiritually...should attend Shepherding Your Teen.”

Mr. Schadt holds his Masters’ Degree in Biblical Leadership, and is an author who recently released “Going, Going, Gone” through NavPress.  The book includes a very strong endorsement from noted author and teen expert Josh McDowell, who stated, “Going, Going, Gone will help you assess your approach to your teenagers and help establish a course that will build a relationship and foundation that will set your student up to succeed, just as Jesus set up His disciples to succeed as He prepared to exit their lives.

For more information about the upcoming seminar, visit www.shepherdingyourteen.com or call 970-259-6518.

About the Youth Transition Network: The Youth Transition Network (YTN) is an organization committed to helping parents and churches address the loss of youth by conducting research, executing training, providing resources, and helping connect high school teenagers to Christian ministries before they leave home.  YTN is reachable online at www.ytn.org and 970-259-6518.



About ChurchLink Communications and Edge Media: ChurchLink Communications is the Christian interactive advertising agency operating as a division of Edge Media,  specializing in cutting edge technology and innovative marketing strategies that deliver exceptional results.  ChurchLink Communications, a Christian agency,  and Edge Media, have offices in Phoenix, AZ and are reachable online at http://www.churchlinkcommunications.com and  http://www.edgemedia.biz and 602-943-2030.

There is a concensus among marketers that social media is now a must have in the marketing/communications mix, yet a great deal of uncertainty remains about how to convert the hours/dollars spent on social media into revenue. As a leading Christian agency, we have successfully created multiple social network platforms that not only attract attention on social networking sites, but go on to drive traffic to websites and then convert to increases in revenue for our clients. 

One of the keys to understanding the process comes from understanding the prospect.  Who are you targeting, and what is the end result that you are seeking?  At ChurchLink Communications, before we launch ANY campaigns, we create a roadmap of the steps in the process from initial connection to close of the sale.  Without this process, it is easy for the campaign to go off course.

The next key to pay close attention to is understanding the motivations of those you are reaching out to.  This is a result of comprehensive market research and online listening.  Our marketing and advertising consultants take their time to understand the potential supporters through online listening. 

The third step is to make sure that the Christian interactive web agency strategies that we employ are thorough and measurable.  How do we measure traffic from social media sites to the website, and once they arrive on the website, how do we know if that traffic converts to a sale?  It is important to have the analytics system in place prior to launching the campaign, as the campaign should be an ongoing, ever improving outreach.

Who is ChurchLink Communications?  ChurchLink Communications is a Christian agency, and a division of Edge Media, a leading interactive advertising agency located in Phoenix AZ that uses cutting edge technologies to deliver exceptional results for our clients.  Some of our products/services include SMS marketing software, mobile web, interactive online marketing, market research, media planning, production, and purchase.  For more information on ChurchLink Communications, go to: www.churchlinkcommunications.com  For more information on Edge Media, go to:  www.edgemedia.biz