Marketing Companies Phoenix

ChurchLink Communications, a division of Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About ChurchLink Communications & Edge Media:   ChurchLink Communication is a division of Edge Media that serves ministries, churches, and Christian broadcast.  ChurchLink Communications offers full service Christian advertising agency services.  As a Christian agency, we offer cutting edge technological solutions to help Christian organizations maximize the impact of their message.

Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

Edge Media is pleased to announce Navigate the New Economy, our FREE business seminar is coming to Phoenix on Tues. Sept. 21st.  A panel of five experts will tackle the tough topics that business owners have to wrestle with, including tax changes, healthcare, investment & retirement, how to get the most from your bank, and of course Edge Media is presenting marketing strategies that won't break your piggy bank!

The panel of experts includes Pat Corcoran, VP from Compass Bank; Ed Daily President, CPA,MBA from CPA on Wheels; Mike Ford, President, PFG Planning Group; Nancy Halls, President, Hipes Consulting, and myself, Vickie Isaac, MEd., President of Edge Media.  This group has decades of expertise in their own fields, and business owners will come away with practical strategies to navigate thru these turbulent times.  The practical advice will be great, plus the seminar will include a call to action for small business owners to stick together and support one another's businesses through this difficult economic downturn.

The Edge Media portion of the presentation will tackle ways to actually generate business from social media, simple solutions to increase search engine visibility, and ways to convert visitors to sales on company websites.  We will give you tips that other marketing companies Phoenix reps don't want you to know... real insider stuff... :-)

For more seminar info and to register for the seminar, go to www.navigatetheeconomy.com

About Edge Media:  Edge Media is a leading interactive agency in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients.   Some of our specialties include SMS marketing software for delivery of bulk SMS services, optimized blogging which is a powerful lead generator, and integrated and linked social media strategies that increase search results and convert to sales.  Our advertising and marketing consultants are experts in analyzing your needs and creating interactive web agency strategies that work five to ten times harder than traditional strategies.  For more about Edge Media, go to www.edgemedia.biz

Sorry for the lapse in posting, but my hubby and I got away for a much needed rest to the lovely Caribbean island of St. Martin.  It was fabulous - great scuba diving!

What has happened since I blogged last?  Lots!  Our new division, ChurchLink Communications, is launching today!  We are very excited about it.  Please visit the site at http://www.churchlinkcommunications.com to check it out!  We have long believed that we have some invaluable tools to offer ministries, non-profits, churches, and Christian broadcast.  As a Christian interactive advertising agency with cutting edge SMS marketing software, we offer a unique opportunity to these organizations to create communications strategies that will greatly increase the effectiveness of communications, encouraging supporters to take action, and increasing the revenues from fundraising efforts.

Churches can use the SMS marketing software to mobilize their prayer ministry - a prayer request sent into the system automatically directs out to everyone enrolled.  An "Ask the Pastor" component allows people in the congregation to text in questions during the sermon that then are put on the screen and answered at the end of service.   Church security is instant with the push of a button.  Youth ministry communications is revolutionized, as youth pastors can instantly communicate with youth using the way they most often communicate - text messages!  The application for churches communicating with text messages are endless.   The software is extremely affordable, and ChurchLink is offering a 30-day no obligation trial of the SMS marketing software.   Click here to review the offer: www.churchlinkcommunications.com/offer.html

The next post will discuss the benefits of SMS marketing software for Christian ministries to use for effective communications and fundraising efforts.  Using bulk SMS services dramatically increases response rates for communications efforts, and is proven to be much more effective than e-mail.   Stay tuned for the next post on SMS marketing software.

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.  Our advertising and marketing consultants are experienced and focused on our clients' needs. Find out more at: www.edgemedia.biz

About ChurchLink Communications:  ChurchLink Communications is a division of Edge Media.  ChurchLink is a Christian interactive agency dedicated to supporting ministries, churches, non-profits, and Christian broadcast through cutting edge technologies and effective communications strategies.  As a Christian interactive advertising agency, we have three decades of experience in serving the needs of the Church.  Find out more at: www.churchlinkcommunications.com

Note: Few marketing companies Phoenix AZ based offer the interactive solutions that Edge Media or Churchlink Communications provide for our clients.  Partnered with the experience of our  marketing and advertising consultants, we believe we offer exceptional services that deliver superior results.

Edge Media is pleased to announce that the new ChurchLink Communications website will launch next week! The goal of ChurchLink Communications, a division of Edge Media, is to provide new Christian interactive marketing and technology tools to Christian ministries, broadcast, and churches. Christian interactive communications tools include SMS marketing software, mobile web, and optimized blogging software, as well as stand marketing solutions including marketing research, media buying, marketing strategy, internet, and e-mail marketing. All client services currently available to Edge Media clients are available to ChurchLink clients.  

As a Christian advertising agency, it is the goal of ChurchLink, a division to Edge Media, to meet the needs of the Christian community with a focused goal of serving Christian ministries, Christian broadcast, and Christian churches.  The benefit of using a Christian marketing company is of course to have an agency that understands the Christian community, Christian media, and Christian church, and then create Christian interactive marketing strategies to mesh these components into an effective outreach strategy.

Edge Media is a leading interactive agency located in Phoenix AZ that has been serving local, national, and international clients for almost eight years.  Vickie Isaac, President and Owner of Edge Media, has over 25 years of marketing experience, first as the director of a Christian music talent agency, then at the helm of a Christian record company, followed by years in the Christian and general broadcast industry, and finally launching Edge Media in 2002.  Vickie is also an adjunct professor at Grand Canyon University. 

Click here for description of Edge Media's leading interactive agency client services:
http://www.edgemedia.biz/index-2.html

More About Edge Media:  Edge Media is a leading interactive advertising agency that is one of only a few advertising agencies Phoenix AZ that is a mobile advertising agency, having chosen to fully embrace emerging marketing strategies including the mobile web, SMS marketing software that delivers bulk SMS services, has experienced marketing and advertising consultants in the mobile arena.  Our clients are experiencing exceptional results with the mobile advertising agency services, and great ROI with the SMS marketing software.  For more info on Edge Mobile, the SMS marketing software, go here: http://www.edgemedia.biz/index-3.html

The American Marketing Association recently offered a seminar on the topic of interactivity available in social networking.  According to the AMA, "90% of consumers trust recommendations from people they know, 70% trust peer reviews posted online, and only 14% trust traditional advertising. Interactive Marketing is the future, so brands need to encourage a dialog around their products if they wish to compete. Interactive Marketing channels-from social media platforms (like Twitter, Facebook, LinkedIn and Yelp) to the exploding array of mobile applications (like FourSquare)-facilitate communication between consumers and therefore host these brand-related conversations."

It is clear that dialogue between companies and custoers is critical to new customer acquisition and existing customer satisfaction.  Many companies realize this, and have moved forward to set up Facebook, Twitter, and LinkedIn.  Once the accounts are set up, a few tweets posted, nd a special or two offered on Facebook, many companies do not know where to go next.  How do you encourage interaction and build customer relationships?  Many companies neither have the time nor the resources to figure out what to do next.

The marketing and advertising consultants at Edge Media help move our clients forward from stagnation to strategy.  As a leading interactive agency, we believe strongly that research, then strategy, and then implementation are really the right steps in the right order.  In order to have success with social media, it is important to articulate the company's goals, then create the social media roadmap on how to meet those goals.  In other words, fans or followers for the sake of fans or followers just do not get the job done. 

Many advertising agencies Phoenix AZ create the accounts for their clients and then turn over the social media reins to the client to finish the implementation. This may work in some cases but it usually fails as companies, as stated above, neither have the time nor the resources to figure out what to do next.  At Edge Media we ask critical questions about goals, then create social media strategies to meet those goals.  It is important to remember that social media is not "push out" marketing, so as the strategy is created, it must include online listening, gathering research, dialogue, and then offering to the potential customer.  After these steps, it is also important to have a remessaging/remarketing strategy also in place.  Using these interactive web agency strategies can genuinely increase the return on the investment for social media marketing.

For a complimentary "Social Media 101" getting started presentation, and audio presentation regarding social media, go to http://www.edgemedia.biz/index-7.html

About Edge Media:  Edge Media is a leading interactive advertising agency located in Phoenix AZ.  Edge Media is a mobile advertising agency as well, offering Edge Mobile, an advanced SMS marketing software system that delivers bulk SMS services.  Edge Media is a Chrstian advertising agency serving international, national, and local businesses, non-profits, churches, broadcast, and ministry organizations.

Mobile Commerce Daily recently reported that a test program by Sony delivered movie tickets to mobile phones with a 36% opt in rate.  McDonalds just tested the waters with mobile location based strategies.  Customers responded with a 7% click thru rate. 

Mobile marketing is well received by consumers because mobile phones are rapidly becoming the hub of their personal and business communications.  As mobile phones increase capabilities, the necessity of mobile marketing strategies will increase.  Mobile websites, bulk SMS services, mobile ads, and mobile apps are just a few of the mobile interactive web agency strategies that Edge Media is recommending to clients at a very rapid rate.

As a leading interactive agency, our SMS marketing software is no longer a nice addition, it is an absolutely vital marketing channel for our clients.  It is rare now that campaigns do not include some mobile advertising agency strategies. We are telling our clients to grab their dot mobi URL's, to allow us to create a mobile version of their websites as just basic steps to compete on the mobile web playing field.   We are fortunate to have several years of mobile advertising agency experience in this arena already, while other advertising agencies in Phoenix AZ are still trying to figure out what the platform is!  

If you would like to discuss mobile web strategies for your business, call us at 602-943-2030, and also be sure to visit our website for more info on mobile marketing at http://www.edgemedia.biz/index-3.html

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge technological solutions that deliver exceptional results for our clients.   As a Christian advertising agency, we hold ourselves to the highest ethical standards in how we conduct our business, as well as a high standard of excellence with the work that we produce for our clients.  Our Christian marketing company also has a division, ChurchLink Communications that specializes in marketing services for churches, non-profits, ministries, and broadcast organizations.

 


 

Edge Media has always been a Christian agency, but with the launch of our new division,  ChurchLink Communications, we have been very pleased with the response from churches, ministries, parachurch organizations, and Christian broadcast companies.  Many Christian organizations are aware of the need to integrate new marketing approaches into their strategies but are just uncertain how to begin the process.

As a Christian marketing company, we are confident that we understand the goals of our clients, and blessed that we have the resources to help them reach their goals.  Vickie Isaac, President and Owner of Edge Media, has over thirty years of ministry experience, global missionary experience, and church experience to bring to work for our clients.   There are very few Christian interactive agencies with both the ministry and marketing experience combined, and we believe that we can put this expertise to work to benefit the Church.

We have a full menu of services for our clients and are looking forward to being a blessing to our new ones. While the ChurchLink Communications site is under construction, please visit the Edge Media site for a full description of our products and services.
www.edgemedia.biz/index-2.html

ChurchLink Communications is a division of Edge Media, LLC, a full service leading interactive agency located in Phoenix, AZ.

Edge Media, a leading interactive agency located in Phoenix, AZ is pleased to announce the addition of ChurchLink Communications, a full service division of Edge Media, designed to help ministries and churches move forward to utilize all of the benefits of emerging technologies.

As a Christian interactive agency, we are confident that our clients will benefit from three decades of experience meeting the needs of Christian broadcast companies, ministries, parachurch, and church organizations. 

Product offerings for ChurchLink will include:

ChurchLink Mobile:   Subscription based, online SMS marketing software system with wonderful applications for non-profits, churches and ministries using text messaging including fundraising, action alerts, prayer alerts, devotionals, security, connecting groups within churches and ministries, text to screen, etc.  We can also connect text to Twitter!

ChurchLink Apps: We can develop apps for I-Phones & Blackberrys for non-profits, ministries, churches, political candidates, etc.

ChurchLink Mobile Web:  We can develop mobile websites  (example: ESPN tripled website traffic when they added their .mobi site!)

ChurchLink Social Media: We create social media sites and then connect them so that content automatically flows across all sites - this helps busy people communicate!

ChurchLink Blog Systems: We use blog optimization software based on keyword research, so when a blog is written, it is keyword optimized (for example 10 keywords), the system parses the blog into 10 blogs instead of one, publishes to the internet, and then pings the search engines.  This system takes up internet real estate very rapidly, and is a great tool for search engine optimization.  We can integrate this into your website and autoflow content from your social media sites as well.

ChurchLink also offers e-mail marketing, e-fundraising, pay-per-click advertising management, & search engine optimization, graphic & web design, market research & strategy, media planning and buying.

Our ChurchLink Communications site is currently under construction, so please visit the Edge Media website to gain a full understanding of the expertise of our marketing and advertising consultants, as well as the experience our Christian agency is ready to put to work for you!
www.edgemedia.biz

Marketing Sherpa recently reported that almost 23% of companies/agencies that use social media as a marketing channel have matured to the strategic phase.  According to Sherpa, many companies use social media but do not integrate research and objectives into their actions or the devices they choose.  Social media is definately a strategic marketing channel that a leading interactive agency will utilize with a well thought out plan.

Many advertising and marketing consultants are hopping on the social media bandwagon, but almost 32% are still in some sort of trial phase (Marketing Sherpa, 2009).  The other 45% are in transition - discovering more about the media and how to make it work efficiently to accomplish a goal.  Marketing Sherpa laid out an acronym - ROAD - research, objectives, actions, and devices.  An interactive web agency should lay out a ROAD map before embarking upon social media marketing.

At Edge Media our marketing and advertising consultants do their homework first. WHO is the customer?  What is already being said about the industry?  Listening is important on the social media platforms.  We research, listen, refine objections, and then create a plan that outlines the actions and which social media platforms match the research and objectives.  Only after the homework is done do we actually implement the strategy, and even after that it is tested and refined, and then results are measured and improved upon.

Advertising agencies, marketing companies, marketing and advertising consultants alike recognize the power of this emerging medium.  It has a great deal of potential if used effectively.  As a leading interactive agency in Phoenix, AZ, we will make sure your strategy is effective!  Download a short "Social Media 101" presentation and listen to the audio file on our website at www.edgemedia.biz/index-7.html

A leading interactive agency does not just create campaigns, but must drive ROI.
I just ran the stats for one of our clients.  After three months, we have increased web traffic 3,000%, which has translated into a 75% increase in sales!  Now that's some ROI! 

One of the primary components of interactive marketing for a B2C success story is a strategy that makes sense.  For example, here are the questions to ask:

1) What is the end goal?
2) What steps must we create to accomplish our end goal?
3) How can we make those steps easy for the consumer to take?

We actually create a "marketing path" that leads to the accomplishment of the goal.  Here are examples of issues to sort through:
1) Why are you driving traffic to your website?
2) What do you want people to do when they get there?
3) How can you make that easy?

Traffic for the sake of traffic to a website is nice, but you need traffic that CONVERTS to accomplish your objective.  Many websites are static, and even if there are good traffic numbers, the potential is not being fully utilized. 

It is the same thought process for social media.  Why do you want Facebook fans?  What will you do when you get them?  How can fans be converted to customers or clients?
We waste a lot of time and energy without strategy to drive our efforts.  Don't do it if it doesn't accomplish a goal... Every interactive web agency utilizing social media should have a strategy behind the use of social media, otherwise it is just advertising dollars burned with no ROI.  Marketing and advertising consultants are just beginning to understand how to use social media in a way that adds to the interactive marketing strategy and at the end of the day contributes to ROI.  Marketing companies in Phoenix are just starting to scratch the surface of integrating social media into the mix, as are businesses around the country and world.  A leading interactive agency will be truthful about the process, so be careful about folks who are attaching the word "expert" to an emerging marketing medium!

Be sure to listen to our social media "how to get started" audio file available at: http://www.edgemedia.biz/index-7.html

And, don't forget to join us on Facebook at: http://www.facebook.com/pages/Edge-Media-LLC/76392313765

And, follow us on Twitter at: http://twitter.com/EdgeMedia

One of the greatest challenges for churches today is staying connected with members of their congregations.  As a pastor's wife with over two decades of ministry experience, I can tell you that this is one of the primary reasons we developed ChurchLink.  As a Christian marketing company, Edge Media is committed to providing tools of VALUE to our clients that make a difference in day to day life.  We believe ChurchLink is one of those tools.

Text messaging is now a primary means of communication for Americans, with the use of texting growing across all age demographics.  The primary demos are the 12-54 year old categories, which are perfect for churches.  The applications are really endless, from church wide communication from the pastor, including daily Scripture or a devotional, event invitations and reminders, church wide prayer alerts, and so much more.  There is also tremendous value to creating subgroups per ministry within the church - for example the youth group where the youth pastor can text out reminders, encouragement, etc. to his or her youth group.  The SMS marketing software can also be used for security purposes, nursery and childcare, etc. 

ChurchLink Mobile is SMS marketing software and is a product of Edge Media, a full service Christian interactive agency located in Phoenix, AZ, serving both local and national clients. 

As radio sees unprecendented declines of 25% in ad revenues, mobile advertising is predicted to enjoy a 74% increase in global spending, to $913.5 million, according to a new report from Gartner.  Mobile advertising in the U.S. will grow from $208 million in 209 to $1.5 billion in 2013, according to a study from Parks Associates.

Smartphones and 3G network data plans are key drivers for this grown, as smartphones currently account for about 36.5% of all U.S. phones, and predicted to rise to 45.5% of all mobile sales by 2013, according to Gartner.

As  a leading interactive agency, we integrated SMS marketing software into our advertising strategy early on as we predicted the need to also become a mobile advertising agency.  We are excited about the growth, and as marketing companies in Phoenix have been closing their doors, we are grateful that new technology has not only provided new revenue streams, but also great results for our clients. We now integrate bulk SMS services into all applicable campaigns to create a measurable direct response component and a remarketing opportunity, thus increasing the likelihood of the sale.  This is a win for both clients and Edge Media!

Marketing and advertising consultants are getting wise to the strength of mobile.  A recent article from an ESPN exec stated that mobile is the "glue for all they do", and revealed some mobile monetization tactics.  Finally!  I have been saying this forever!  Right now we are one of the few marketing companies in Phoenix to integrate our bulk SMS services into our client strategies.   I also just recently saw an article in Mobile Marketer regarding Pizza Hut - 2,000 opt-ins in two weeks!  Now that is strategy that generates results!  And remember that Pizza Hut now gets to stay in communication with these folks because they OPTED IN!

Broadcast, advertising and marketing consultants are figuring out now how to use it and even make money doing so!  I have been flabbergasted at the hesitancy, particularly in the broadcast industry, to monetize bulk SMS services! There are over 55 million people in the U.S. (according to Nielson) that actively use mobile data.  The ESPN folks really get it that it is best used as the "connection medium".  They recognize, as we do, that it is truly a marketing channel that is going to explode. 

As a leading interactive agency, AND a mobile advertising agency, we are very excited about this channel and the results it generates for our clients.  Our SMS marketing software offers bulk SMS services that are state of the art, web based, affordable, and very easy to use.  For more info, go to:  http://www.edgemedia.biz/index-3.html

I am pleased to report that we are getting wonderful results for our clients using optimized blogging.  Within three weeks time, we have gained a top 10 Google listing, as well as 9 other listings for keyword optimized blogs, most of them starting out being ranked on pages 2 and 3 of Google.  Fast results!

Optimized blogging is a relatively new strategy that advertising and marketing consultants need to be navigating towards because of the results the system delivers.  Our advertising and marketing consultants visit with the client to make sure we understand the terms that are most important to the client.  We then conduct extensive keyword research to determine the competitiveness of the terms.  We choose our keywords using a variety of filtering factors, and finally choose the winners. 

After keyword research is completed, the graphic design, coding, installing, etc. are all done, and then the blog is ready to go live.  The blog writer then starts blogging, and is careful to insert the keywords that were chosen based on research into the copy.  Once the blog reaches the acceptable keyword density, the system gives the writer the green light to post.  The ecstatic author then presses the green submit button and magic!  The system parses the ONE blog into many, according to keywords, and then pings the search engines to recognize the content.   It is beautiful...

The Edge Media blog is an example of the optimized blogging system, because we believe that as advertising and marketing consultants, we have to practice what we preach!  Many Phoenix marketing companies are discovering and implementing social media, and I believe the next integration should be optimized blogging.   Honestly, as far as I can tell, right now we are one of the few advertising agencies in Phoenix AZ, as well as in the non-profit and Christian marketing company arenas to use such an extensive process!  Our promise to our clients is that as a Christian interactive agency, we will handle our client's campaigns with integrity, and will do a great job getting important messages maximum exposure, starting with the optimized blog and then flowing across social media.