Most businesses are familiar with social media, and many have made forays into the communications platform. Recent research indicates that an understanding of "we should do this" exists, but understanding appropriate social media goals and how to achieve those goals still eludes small to medium sized businesses today.One of the most difficult tasks is to step outside of the actual day to day tasks of business and into the shoes of those that use their goods or services. In short, communications have to be crafted towards the target audience by understanding who they are and what is important to them. This is where social media is most important because it is a dialogue communications platform, not a broadcast channel. Interaction and listening should occur regularly in this communications channel to understand priorities, preferences, needs, and concerns.
The next important fact to consider is the impact that social media can have from a viral perspective. Consider the following statistics:
- Online social network users were three times more likely to trust peers’ opinions over advertising when making purchase decisions (Jupiter Research).
- According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents.
- Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities) (Yankelovich).
As we interact with our clients, we find that many do not have the time or staff to manage this type of outreach. Edge Media, our leading interactive agency, can step in and create the publishing platforms for our clients and then train them in how to efficiently manage these platforms, or we can manage them for our clients.
Our next blog will discuss ways to get started in social media, or if already involved, how to correct potential errors that may have been made to date, and then to launch with realistic goals and effective strategies.
About Edge Media: The mission of Edge Media is to empower organizations to utilize every technological tool to effectively communicate their message. As a leading interactive agency, we are confident that we can put all of the pieces together to deliver exceptional results for our clients, including broadcast television and radio, search engine optimization, social media, internet marketing, bulk SMS services, and more. We truly are unaware of any other marketing companies Phoenix based providing all of these resources in one place with the level of expertise we bring to the table. Our advertising and marketing consultants have over sixty years of combined experience in broadcast, internet, and mobile advertising agency solutions.
information, smart strategy, and effective tools. The seminar team consists of businesses whose primary business it is to help other businesses grow who have committed themselves to providing valuable information to the local business community at no cost. Additionally, the team believes that if Phoenix businesses will support local Phoenix businesses who are committed to giving back to their communities, it creates a winning environment for businessses and the city we live in.
I have used the line, "Don't Tweet Just to Hear Yourself Chirp" many times. And there are as many "how to" guides on social media out there as there are social media marketing "gurus". My take on this is similar to what my mother always said, "If you don't have something nice to say, don't say anything at all", except I would revise that to say, "If you don't have something relevant or helpful to say, don't say anything at all." Often late at night I will think, "Oh no! I haven't blogged today!" The truth is that by late at night, I have nothing intelligent left in my brain to say... 
Please join us on Tues. Sept. 28th from 9am - 12pm for "Navigate the New Economy", a FREE business seminar presented by KKNT AM 960 and Edge Media. 
Powered by Compendium