Marketing and Advertising Consultants

For Immediate Release
Aug. 29, 2011, Phoenix, AZ
Contact: Vickie Isaac, President, Edge Media
E-mail: info@radiopreferred.com

Radio Preferred, a division of Edge Media, is pleased to announce the launch of Beantown Preferred and its' Spanish language counterpart, Beantown Preferidos, serving the residents of the Boston, Massachusetts metro area. 

 Beantown Preferred and Beantown Preferidos are offered exclusively by Salem Radio's WEZE, WBZS, WWDJ, and WROL, delivering high quality radio content to hundreds of thousands of Boston listeners.

    Beantown Preferred and Beantown Preferidos offers local Boston metro area businesses the exclusive opportunity to participate in a high frequency, low cost interactive marketing campaign that generates significant new business for participating merchants.  

    The Beantown Preferred and Preferidos sites are the ONE STOP online directories for consumers in the Boston metro area.  Local Boston consumers will benefit from the one stop source of valuable online business directory with real time consumer ratings, shopping discounts, and chances to win shopping sprees.  Follow Beantown Preferred & Preferidos on Facebook!  Follow Beantown Preferred & Preferidos on Twitter!

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency with a decade of service for local and national clients. 

Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. Our marketing and advertising consultants have over 50 years of combined radio experience from station ownership, management, and sales perspectives.   We know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with interactive web agency programs including our proprietary SMS marketing software that creates high consumer & advertiser demand, and can't be replicated by the competition.

Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool to view traffic and competition on particular keywords.

By now hopefully you have identified the keywords that can get your stations in front of new listeners and business owners who are not currently involved with the station.    You now need to direct someone to start building out your social media platform.  We recommend a platform of at least 20 different sites, all with keywords integrated into the content and linked back to the website.  It is critical to include keywords and backlinking in every internet effort to impact natural search results.
 
Once the platform is built out, I recommend using a content aggregator to quickly and easily manage your social media from one location.   Step 2 then involves building out the system and then linking it all together.  When this is done, you have the following benefits:
 
1) Ease of social media management
2) Significant impact on search engine results.
3) A viable platform to sell to clients that will generate sales and impact their search engine results.
 
Request the complimentary social media whitepaper, click here.

We are also offering complimentary NTR Revenue Workshops for radio including training on generating revenue with social media, text messaging, and maximizing the revenue from your stations' websites.  You can click here for more info and to register.

Also, if you are interested in becoming the Preferred Radio Stations in your market, click here for info on a proven and turnkey interactive revenue generating system.

If you do not already receive the Radio Preferred Bi-Weekly Bulletin, focusing on revenue generating strategies, maximizing NTR opportunities, and solid research on advertiser needs, please e-mail us for your complimentary subscription at: info@radiopreferred.com.

By the way, Radio Preferred and Edge Media offer full service radio marketing, so we can easily take care of building this platform for you, train someone, and turn it over for you to reap the benefits!  We offer numerous internet marketing solutions, a bulk SMS software solution to integrate text messaging into programming and sales, and complete training for your marketing and advertising consultants.

 
Radio Preferred, a division of Edge Media, is pleased to announce the launch of Three Rivers Preferred serving the residents of the Pittsburgh metro area. 

  Three Rivers Preferred is offered exclusively by Salem Radio's WPIT-AM and WORD-FM, delivering high quality radio content to hundreds of thousands of Pittsburgh listeners.

    Three Rivers Preferred offers local Pittsburgh metro area businesses the exclusive opportunity to participate in a high frequency, low cost interactive marketing campaign that generates significant new business for participating merchants.  

    Three Rivers Preferred is the ONE STOP online directory for consumers in the Pittsburgh metro area.  Local Pittsburgh consumers will benefit from the one stop source of valuable online business directory with real time consumer ratings, shopping discounts, and chances to win shopping sprees.  Follow Three Rivers Preferred on Facebook!  Follow Three Rivers Preferred on Twitter!

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency with a decade of service for local and national clients. Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. Our marketing and advertising consultants have over 50 years of combined radio experience from station ownership, management, and sales perspectives.   We know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with interactive web agency programs including our proprietary SMS marketing software that creates high consumer & advertiser demand, and can't be replicated by the competition.

Radio Preferred Bi-Weekly Bulletin Vol. 1 was just released.  Below is a sample of the content.  With over 50 years of combined broadcast and marketing experience, Radio Preferred will over insights and strategies for radio stations to grow revenue.  If you are not subscribed, e-mail us at info@radiopreferred.com for your complimentary subscription.

Content includes Marconi Award Winner Jim Seemiller's Radio Ready Ideas, always focused on ways to grow revenue including insights from this issue: nline video advertising is one of the fastest growing area,  up 20% over last year.

Opportunity: We have one of the best opportunities to tie into that business. Our streaming with thousands of daily listeners has video pre-rolls....it is your most valuable inventory. This should be sold out at premium rates.

Vickie's Interactive Insights - the next few issues will focus on the real value of social media for radio.  Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool.  I will outline the step by step strategic process in our next bulletin, so be sure to stay tuned!

Subscribe today by e-mailing  info@radiopreferred.com

About Radio Preferred: Radio Preferred is a division of Edge Media focusing on NO-RISK REVENUE GENERATING for radio stations.  Our featured product - The Preferred Marketing System is an innovation, interactive, and  turnkey solution to add at least 10% more in monthly revenue and annual contracts within 60 days of startup with NO UPFRONT COSTS OR RISK.  Edge Media provides an attractive website fully customized for your market, all sales collateral, and sales training AT YOUR STATION to maximize your station's success.

About Edge Media: Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  Our advertising and marketing consultants have over 50 years of combined radio experience and we know what it takes to generate sales.  Our cutting edge strategies include SMS marketing software, social, mobile, blogging, and of course...radio!  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

Radio Revenue Solutions
Bi-Weekly Bulletin
Vol. 2

This month there are lots of interesting things to have you check and learn more about. The advertising world is always evolving, and a great marketing consultant will stay abreast of current marketing trends. 

Here are some marketing trend updates:

ALTLY is coming and it will be the new Facebook with some better options that might prove to be more user friendly. I would suggest that you google this and learn more about it, might be a better business option for business owners.
 
Pandora is making claims of going after local revenue however besides losing money last quarter, as usual, the possibilities of realistically becoming a real local competitor ain't going to happen. The number of listeners per local market has been established with a rating point level of .2, at best that would make it a #20 radio station in most markets. Take a look at ADREADY, it is Pandora's tool for local sales.

NFC - if you are looking at the next marketing segment to start popping up, look at NFC, Near Field Communications, just go to wikipedia and you will see the next thing coming, and coming quickly.

Solutions for Your Clients:
Edge Media News: We had our 71st ad seminar workshop yesterday in Phoenix with upwards of 60 businesses in attendance. The reason I mention this is....most of them still feel that the economy is struggling and they need better and more effective ways of marketing.  This is the case nationally, and you can be a part of their solution!  See some pointers below:
 
RECESSION PROOF YOUR BUSINESS - great article and advice for business people during these times. The # 1 thing is TO INTENSIFY MARKETING EFFORTS, good recommendation to your clients, #2 was to RE-EVALUATE YOUR CURRENT MARKETING PLAN, what a door opener for us, #3 was to ADAPT/ADOPT THE NEW TECHNOLOGY like text message marketing etc, another door opener for us. I recommend that you use this as a teaching tool for your clients.
 
Here is a stat that you can use - 44% of all folks who use the internet also stream....yikes what a huge oportunity for us with the big numbers we have and the obvious pre-roll dollars that we could garner.
 
If you are looking for local sales ideas, give us a call or click on our radio revenue solutions link: www.radiopreferred.com

A bit of wisdom from Jim Collins: "Good is the enemy of great."

Have a great week of selling!  I would love your feedback and input as to other things you want us to share.

Best,
Jim Seemiller
Managing Partner
Preferred Marketing Systems
Edge Media

About Us: Radio Revenue Solutions is an affiliate of Edge Media, a leading interactive advertising agency offering cutting edge marketing solutions for radio stations including SMS marketing software, turnkey interactive web agency solutions, mobile advertising agency solutions, and more.  Our advertising and marketing consultants are radio veterans, with over 50 years of combined experience in ownership, management, and sales.   For more information, e-mail us at info@edgemedia.biz.

For Immediate Release
June 7, 2011

Jim Seemiller, Marconi award winning broadcaster, station owner, GM, GSM, and thirty year veteran of generating radio revenue, is now offering a bi-weekly bulletin for radio sellers.  This digital bi-weekly bulletin will provide insights, strategies, and sales tips to help radio sellers maximize their revenue opportunities.

To enroll to receive the bi-Weekly Radio Preferred Revenue Bulletin, simply e-mail info@edgemedia.biz to sign up.  As a sample, see below some of the content from Jim's bulletin.

• One of the best reads to see how creative you are is THINKER TOYS, has mind games and stretches your thought, great for radio folks to expand their thinking for creative, out of the box selling.

 

• One of the better websites is mindtools.com, it will give you great food for thought.

 

• One of the premier marketing strategies to help your clients with the big picture is SWOT.  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.  The SWOT analysis provides a great approach for your customer needs analysis.

Happy selling!

Jim Seemiller
Managing Partner
Radio Preferred

To contact Jim Seemiller, e-mail jim@edgemedia.biz.   Radio Preferred focuses on products and strategies that create revenue for radio stations.  For more information on Radio Preferred, go to http://www.radiopreferred.com.

Radio Preferred is a division of Edge Media, a leading interactive advertising agency with over 50 years of combined radio experience.  The Edge Media interactive agency approach includes radio, TV, internet, SMS marketing software, social media, and internet marketing.  The Radio Preferred program includes interactive web agency strategies that combines multiple media channels to create a lead generating engine for Preferred advertisers.  To contact Edge Media marketing and advertising consultants, e-mail info@edgemedia.biz.

  Edge Media is pleased to announce the national rollout for Radio Preferred!  Minneapolis/St. Paul and Philadelphia Preferred are now live!  Businesses are encouraged to secure their premier listings NOW as they are first come, first serve per category.
  The Radio Preferred Total Marketing System is a completely turnkey revenue solution for radio stations, a completely interactive, effective marketing solution for local advertisers, and consumers love it because NO other shopping program gives the consumer everything in one place:  1) business information, 2) business ratings, 3) special offers, 4) rewards for using the site, 5) a voice in the marketplace. 

     If you are a business interested in being Preferred by customers and want to take advantage of a total marketing solution that includes radio, social media, text messaging, e-mail marketing, and internet advertising, go to the Preferred website in these markets!  To advertise in Minneapolis/St. Paul on the Preferred System, go to: http://www.twincitiespreferred.com, and for Philadelphia, go to: http://www.philadelphiapreferred.com.
    If you are a radio station GM or GSM that wants a turnkey radio revenue solution, we highly recommend this proven revenue generator.  It is absolutely no risk to you!  Go to http://www.radiopreferred.com for more information.
    As a leading interactive agency, Edge Media offers total marketing solutions including our SMS marketing software, media research, planning, & purchasing, internet marketing, social media marketing, and expert advertising and marketing consultants with over 50 years of combined marketing experience.  To schedule a complimentary 30 minute consultation, e-mail info@edgemedia.biz.

May 2, 2011
Phoenix, AZ
For immediate release: Edge Media is pleased to announce new additions to its client roster. 

We welcome Doug Plank, former NFL Chicago Bears player #46, original member of the 46 Defense that gave the Bears its SuperBowl win in the 80's, former NFL coach for the Jets and Falcons, & successful business owner.  Doug's Winning Game Plan Workshop for businesss is a great roll up your sleeves strategy session to help businesses compete and win in difficult economic times.  Doug's first workshop is May 19th in Phoenix.  Registration is free, but seating is limited.  For more info, click here:  http://www.winninggameplan.biz

We also welcome Kimbrell Racing. Austin Kimbrell is a talented short course driver competing in the Lucas Oil Off Road Series this season in Pro-Lite and UTV classes.  Watch him this season on CBS, Speed, & Versus!

About Edge Media:  Edge Media is a leading interactive advertising agency in Phoenix AZ specializing in cutting edge marketing strategies that deliver exceptional return on our clients' investments, including SMS marketing software, mobile advertising agency solutions, and expert marketing and advertising consultants that deliver research based solutions.

We are excited about our next series of training resources for businesses and broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for Edge Media, several of our most important keywords are marketing companies Phoenix, advertising and marketing consultants, interactive web agency, and advertising agencies Phoenix AZ.   We want folks to find us who are looking for an advertising agency but are not already familiar with the name Edge Media .  We always choose our name as a keyword, so the name keyword is Edge Media. 

The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook and Twitter educational interaction! We can help you grow your organization!  Below are the links:

Edge Media on Twitter
Edge Media on Facebook

In the meantime, if we can help you grow your business, don't hesitate to contact us!  E-mail us at info@edgemedia.biz.

About Edge Media:  Edge Media is a full service  advertising agency located in Phoenix, AZ and serve local and national business and broadcast organizations.  We offer cutting edge marketing and technology solutions that deliver exceptional results for our clients, including SMS marketing software, bulk SMS services, and experienced, expert interactive web agency marketing and advertising consultants. 

Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the ChurchLink Communications series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.

After identifying at least twenty-five keywords, it is time to start blogging.  As mentioned in the introductory blog, as a leading Christian interactive advertising agency we recommend what is called compended blogging using software to optimize your effort.  It is inexpensive and our most effective search engine optimization tool.   It is possible to create keyword rich, relevant content without the software, but it is more difficult.  If you want more info on the software, contact ChurchLink at info@churchlinkcommunications.com

After the keywords are identified through solid research, it is time to create content.  Thought leadership is important in today's marketing landscape, therefore content is critical to the brand and success of the organization.  One of the first steps to consider in creating relevant content is to get out of your shoes and into the shoes of those you want to read your blog.  The key question is 1) Who is your target audience?   Having identified the target audience, the next question is 2) What do they need/want that I can give them and still accomplish my business goals?   A good example of this is why ChurchLink provides "how to" blogs.   As an Christian interactive web agency, we obviously want people to use our services to handle their social media, their keyword optimized blogs, let our marketing and advertising consultants walk them through the marketing process, etc.  So why would we give away the "how to's"?   One of the primary reasons is credibility.  Both businesses and consumers today are informed, sophisticated shoppers and they demand quality and value.  We must prove our expertise, not just tell people that we are a leading interactive agency or that our mobile advertising agency has sophisticated SMS software.  We have to prove it.  We provide thought leadership in cutting edge marketing technologies, and that is why we provide "how to's" in our blogs.

The above two questions provide direction for content, and then it becomes necessary to match expertise with content.  We will discuss content specifics in our next blog.

About ChurchLink Communications and Edge Media:  ChurchLink Communications is a division of Edge Media, a leading Christian interactive advertising agency Phoenix AZ that delivers exceptional return on our clients' advertising dollars.  We specialize in cutting edge interactive web agency strategies, plus mobile marketing, mobile websites, and mobile applications.  For more info, contact one of our advertising and marketing consultants for a complimentary review of your marketing needs. 

Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the Edge Media series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.

After identifying at least twenty-five keywords, it is time to start blogging.  As mentioned in the introductory blog, as a leading interactive agency we recommend what is called compended blogging using software to optimize your effort.  It is inexpensive and our most effective search engine optimization tool.   It is possible to create keyword rich, relevant content without the software, but it is more difficult.  If you want more info on the software, contact Edge Media at info@edgemedia.biz.

After the keywords are identified through solid research, it is time to create content.  Thought leadership is important in today's marketing landscape, therefore content is critical to the brand and success of the organization.  One of the first steps to consider in creating relevant content is to get out of your shoes and into the shoes of those you want to read your blog.  The key question is 1) Who is your target audience?   Having identified the target audience, the next question is 2) What do they need/want that I can give them and still accomplish my business goals?   A good example of this is why Edge Media provides "how to" blogs.   As an interactive web agency, we obviously want people to use our services to handle their social media, their keyword optimized blogs, let our marketing and advertising consultants walk them through the marketing process, etc.  So why would we give away the "how to's"?   One of the primary reasons is credibility.  Both businesses and consumers today are informed, sophisticated shoppers and they demand quality and value.  We must prove our expertise, not just tell people that we are a leading interactive agency or that our mobile advertising agency has sophisticated SMS software.  We have to prove it.  We provide thought leadership in cutting edge marketing technologies, and that is why we provide "how to's" in our blogs.

The above two questions provide direction for content, and then it becomes necessary to match expertise with content.  We will discuss content specifics in our next blog.

About Edge Media:  Edge Media is a leading interactive advertising agency Phoenix AZ that delivers exceptional return on our clients' advertising dollars.  We specialize in cutting edge interactive web agency strategies, plus mobile marketing, mobile websites, and mobile applications.  For more info, contact one of our advertising and marketing consultants for a complimentary review of your marketing needs. 

Edge Media is pleased to introduce the Scottsdale Preferred Marketing System.  It is unique in its' integrated approach, harnessing the power of radio, the internet, social media, e-mail, and text messaging together to create a powerful and prestigious lead generator for businesses. 

Benefits to advertisers include the sheer reach at over 500,000 Scottsdale shoppers monthly, including exposure on high traffic website Scottsdale.com, and commercials on premier stations like KOOL and KTAR.  The tremendous exposure on the advertising system  is offered at one-tenth of the cost of purchasing each component separately, making high powered integrated marketing very affordable for local business. The system offers businesses recognition, with 24/7/365 customer voting online to determine top Preferred businesses in each category. Winning businesses are honored as the Scottsdale Preferred business in their category.  The reach of over half a million people monthly across multiple marketing channels for pennies on the dollar and the prestige of being Preferred is all turnkey for the business, leaving the business free to focus on serving the new customer.
 
The Scottsdale Preferred system was created as advertising veteran Jim Seemiller interacted with many locally owned businesses who experimented with a wide variety of advertising strategies to market their businesses and many experienced the  frustration and disappointment as hard earned dollars spent on expensive ad campaigns did not yield the hoped for return on investment.   Seemiller, VP of Business Development at locally owned Edge Media,  teamed up with Becky Kelley, Executive Director of the high traffic volume site Scottsdale.com to launch the Scottsdale Preferred marketing system, a veritable interactive marketing engine for local businesses.
 
Jim Seemiller noted the tremendous success of the Preferred system in other Arizona cities in helping to grow business for companies using this increased value added marketing plan. Seemiller states, "We fully expect that Scottsdale Preferred will bring even bigger results for participating companies as they look to grow their business. With partners like Scottsdale.com, the elite website for Scottsdale businesses and our radio partners, we think that we even have more to offer. I have not seen another advertising plan that delivers the results, the amount of ad value as Scottsdale Preferred does."
 
Becky Kelley is optimistic that the advertising system will help Scottsdale businesses grow, "We are excited to be working on a campaign of this caliber with Jim Seemiller and Edge Media.  Scottsdale.com was built as a community website and this Scottsdale Preferred marketing campaign is a perfect complement.  We are coupling an already popular local Scottsdale website with a proven, successful and innovative marketing system that is designed to grow Scottsdale merchant's business."
 
For more information about Scottsdale Preferred, contact Jim Seemiller, VP of Business Development at Edge Media.  Jim can be reached at 602-943-2030 x 5, and by e-mail at jim@edgemedia.biz.  Advertiser information is available at http://www.scottsdalepreferred.com.  
 
About Edge Media: Edge Media is a leading interactive advertising agency dedicated to providing its clients with cutting edge technology and innovative marketing strategies through a wide range of services that include consultation, market research, media planning/purchasing/creation, graphic and web design, SEO, internet advertising, public relations, organizational support, social media, and mobile marketing thru SMS marketing software that provides bulk SMS services. Our advertising and marketing consultants are experienced, creative marketers that help our clients' business to grow. Edge Media has offices in Phoenix, AZ and is reachable online at http://www.edgemedia.biz and 602-943-2030.

About Scottsdale.com: Scottsdale.com is the number one resource for both local residents and discriminating individuals who wish to visit the City of Scottsdale. Scottsdale.com is the ultimate destination website for visitors, but also a site that locals rely on for information on a daily basis. Scottsdale.com has offices in Scottsdale, AZ and is reachable online at http://www.scottsdale.com and info@scottsdale.com.

  Many online marketing experts say that content is king when it comes to online influence.  How do you get content onto the web that attracts visitors and positively impacts website visitors and ultimately your bottom line?  There are a number of steps to take that can accomplish this goal.  This next educational series will tackle the steps to take to become a publisher of online content that has an impact.

At Edge Media, our FASTEST and most EFFICIENT tool is called keyword optimized blogging.  We use software to accomplish this and it is inexpensive and highly effective. You can do this without this software, it just won't be as effective or easy... Contact us for more info on this, as the software is as low as $360.00 per month.

The steps outlined are the same whether using software or not, so we will outline the steps here.  As a leading interactive agency, one of our first steps is ALWAYS to identify the keywords and phrases that are most important to our clients' products and services.  We then analyze them and choose keywords that we can WIN on, measuring competition and traffic on each keyword/phrase.  Once the keywords are chosen,
interactive web agency strategy always includes integrating  keywords into content at appropriate densities on the primary website and into meta/data tags on the site to impact search engine results.

The next step is to set up the blog.  At Edge Media, we set up the design and install keyword optimized blogs for our clients.  If you are not using a keyword optimized blog, you can set up blogs on places like Blogger and WordPress.  The design should mirror the website as closely as possible, and also have links to/from the website.  It can also be added to primary navigation in the website.

After the blog is set up, it is time to craft the content.  We will take up content generation on the next blog, as there are important strategies in that regard.

About Edge Media: Edge Media is a leading interactive agency located in Phoenix AZ serving local and national clients for over a decade.  As an interactive web agency, we specialize in cutting edge technologies that deliver exceptional results for our clients, including SMS marketing software that has bulk SMS services capabilities, social media, and keyword optimized blogging. We also produce and buy radio and television as a media interactive agency.  Our marketing and advertising consultants are experienced industry leaders among marketing companies in Phoenix and advertising agencies in Phoenix AZ.

If you have been following this blog and taking the steps I have outlined, you have put some significant social media tools in your marketing toolbox.  It's time to optimize your communications impact.   

Every account you have created is valuable and every visitor to every account is valuable. Maximize the opportunity created by the visit. Solicit visitor reviews, and make it easy for them to post their reviews. Remember:   A consumer survey by the JC Williams Group ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents (JC Williams Group, 2006). 

Reward visitors for giving you their time and support with special offers, then create incentives for visitors to tell their friends so that their influence regarding your ministry grows.

Also use your social media accounts to LISTEN.  Ask questions, find out what matters most to the folks who take the time to visit your sites.  Be responsive and proactive to any comments posted.  Never be afraid of negative comments, let the way you handle a complaint say something positive about your commitment to serving people.

Make sure content is fresh and relevant.  Next week we will discuss simple, easy ways to update content and also impact search engine results so be sure to check back!

About Edge Media:  Edge Media is a full service agency located in Phoenix AZ serving local and national clients. 

About ChurchLink Communications: ChurchLink Communications is an affiliate of Edge Media that specializes in innovative marketing strategies for ministries and churches, using cutting edge technology to deliver exceptional results for our clients.  ChurchLink Communications is a full service  Christian interactive advertising agency with mobile app development capability and SMS marketing software systems.  ChurchLink strategies harness the power of multiple marketing channels together to deliver greater results than any single stand alone marketing channel for our Christian agency clients.  For more info, visit us at http://churchlinkcommunications.com and info@churchlinkcommunications.com.  Don't forget to take advantage of our complimentary marketing consultation offer with one of our experienced marketing consultants!

If you have been following this blog and taking the steps I have outlined, you have put some significant social media tools in your marketing toolbox.  It's time to optimize your success.   

Every account you have created is valuable and every visitor to every account is valuable. Maximize the opportunity created by the visit. Solicit customer reviews, and make it easy for customers to post their reviews. Remember:   A consumer survey by the JC Williams Group ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents (JC Williams Group, 2006). 

Reward visitors for giving you their time and support with special offers, then create incentives for visitors to tell their friends so that their influence regarding your product grows.

Also use your social media accounts to LISTEN.  Ask questions, find out what matters most to the folks who take the time to visit your sites.  Be responsive and proactive to any comments posted.  Never be afraid of negative comments, let the way you handle a complaint say something positive about your commitment to serve your customer.

Make sure content is fresh and relevant.  Next week we will discuss simple, easy ways to update content and also impact search engine results so be sure to check back!

About Edge Media:  Edge Media is a full service, leading interactive agency located in Phoenix AZ serving local and national clients.  Edge Media specializes in innovative marketing strategies using cutting edge technology to deliver exceptional results for our clients.  Edge Media is a mobile advertising agency as well, with mobile app development capability and SMS marketing software systems to deliver bulk SMS  services in our campaigns.  Edge Media interactive agency strategies harness the power of multiple marketing channels together to deliver greater results than any single stand alone marketing channel.  For more info, visit us at http://www.edgemedia.biz and info@edgemedia.biz.  Don't forget to take advantage of our complimentary marketing consultation offer with one of our experienced marketing and advertising consultants!

Ministries & churches should have pages and groups, not profiles.  It is necessary to have a profile to set up a page, and profiles are individuals who administer the pages.  Just because someone can see your page or group does not mean they can see your profile.  Nevertheless, it is important to note that anything you post online that is questionable can hypothetically be found and come back to haunt you.  Use the "Mom" test - if my mom saw this, what would she say?

Set up your profile, then set up your page.  Upload your logo, contact info, and always link back to your  website.  Use your identified keywords in the descriptions to help impact your search results.

Once the account is set up, you need to implement strategy.  What is the goal of social media usage for your business?  Is it exposure?  Interaction?  Traffic generation for your website?   As I have said many times, tweeting to hear yourself chirp does not grow your business.  Our advertising and marketing consultants at ChurchLink Communications actually design a social media roadmap, which details goals, steps to achieve the goals, and how to measure the goals.  As a leading Christian interactive advertising agency, we believe that efforts must generate results for the clients we serve.

Consider some of these strategies that could help accomplish your goals:

• Give something of value.  Why should someone visit your page, group, or website again?  
• Offer something unique: audio clips, video clips, e-cards, downloads, forums, etc.  It needs to be something that they can’t get anywhere else.  
• Create engaging content, and encourage interactivity.  You want folks to be engaged and take ownership.
• Ask questions, solicit opinions, and make it easy for supporters to post their info.   Reward them for giving you their time and support.  Remember that one of the keys to social media is that listening is important.  We are way past the time when simply pushing out information is effective.
• Remember to provide CONTENT VALUE.  A consumer survey by the JC Williams Group ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents (JC Williams Group, 2006).

Next week we will tackle the benefits of blogging.  In the meantime, craft your strategy or call one of our marketing and advertising consultants!

About ChurchLink Communications and Edge Media: ChurchLink Communications is a division of Edge Media committed to equipping the Church with every available and effective communications tool. Edge Media is a Christian interactive agency located in Phoenix AZ specializing in cutting edge solutions and technologies that give our clients significant return on their advertising investment.  Our Christian interactive goals and strategies are innovative, rapidly increasing traffic to our clients' websites, and then converting from leads to sales as a result ofour Christian marketing company expertise in the online arena.  We are a full service Christian advertising agency serving local and national clients and delivering exceptional results.

Businesses should have pages, not profiles.  It is necessary to have a profile to set up a page, and profiles are individuals who administer the pages.  Just because someone can see your business  page does not mean they can see your profile.  Nevertheless, it is important to note that anything you post online that is questionable can hypothetically be found and come back to haunt you.  Use the "Mom" test - if my mom saw this, what would she say?

Set up your profile, then set up your business page.  Upload your logo, contact info, and always link back to your  corporate website.  Use your identified keywords in the descriptions to help impact your search results.

Once the account is set up, you need to implement strategy.  What is the goal of social media usage for your business?  Is it exposure?  Interaction?  Traffic generation for your website?   As I have said many times, tweeting to hear yourself chirp does not grow your business.  Our advertising and marketing consultants at Edge Media actually design a social media roadmap, which details goals, steps to achieve the goals, and how to measure the goals.  As a leading interactive agency, we believe that efforts must generate results for our clients!

Consider some of these strategies that could help accomplish your goals:

• Give something of value.  Why should someone visit your page, group, or website again?  
• Offer something unique: audio clips, video clips, e-cards, downloads, forums, etc.  It needs to be something that they can’t get anywhere else.  
• Make offers.  Create promotions.  Upload a coupon.   Keep these offers fresh to encourage return visitors.
• Solicit customer reviews, and make it easy for customers to post their reviews.   Reward them for giving you their time and support.  Remember that one of the keys to social media is that listening is important.  We are way past the time when simply pushing out information is effective.
• Remember to provide something of VALUE.  A consumer survey by the JC Williams Group ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents (JC Williams Group, 2006).

Next week we will tackle the benefits of blogging.  In the meantime, craft your strategy or call one of our marketing and advertising consultants!

About Edge Media: Edge Media is a leading interactive agency located in Phoenix AZ specializing in cutting edge solutions and technologies that give our clients significant return on their advertising investment, including our SMS marketing software for bulk SMS services delivery.  Our interactive web agency strategies are innovative as well, rapidly increasing traffic to our clients' websites, and then converting from leads to sales as a result of interactive web agency expertise.  We are a full service advertising agency serving local and national clients and delivering exceptional results.

Most businesses are familiar with social media, and many have made forays into the communications platform.  Recent research indicates that an understanding of "we should do this" exists, but understanding appropriate social media goals and how to achieve those goals still eludes small to medium sized businesses today.

One of the most difficult tasks is to step outside of the actual day to day tasks of business and into the shoes of those that use their goods or services.   In short, communications have to be crafted towards the target audience by understanding who they are and what is important to them.  This is where social media is most important because it is a dialogue communications platform, not a broadcast channel.  Interaction and listening should occur regularly in this communications channel to understand priorities, preferences, needs, and concerns.

The next important fact to consider is the impact that social media can have from a viral perspective.  Consider the following statistics:

• Online social network users were three times more likely to trust peers’ opinions over advertising when making purchase decisions (Jupiter Research).
• According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the study’s respondents.
• Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities) (Yankelovich).

Interaction on social media platforms creates a relationship, and the viral power of that relationship is tremendous.  Strategy, content, interaction, and viral outreach should all be pillars of social media for all businesses.

As we interact with our clients, we find that many do not have the time or staff to manage this type of outreach.  Edge Media, our leading interactive agency, can step in and create the publishing platforms for our clients and then train them in how to efficiently manage these platforms, or we can manage them for our clients. 

Our next blog will discuss ways to get started in social media, or if already involved, how to correct potential errors that may have been made to date, and then to launch with realistic goals and effective strategies.

About Edge Media: The mission of Edge Media is to empower organizations to utilize every technological tool to effectively communicate their message.  As a leading interactive agency, we are confident that we can put all of the pieces together to deliver exceptional results for our clients, including broadcast television and radio, search engine optimization, social media, internet marketing, bulk SMS services, and more.  We truly are unaware of any other marketing companies Phoenix based providing all of these resources in one place with the level of expertise we bring to the table.  Our advertising and marketing consultants have over sixty years of combined experience in broadcast, internet, and mobile advertising agency solutions. 

1) As discussed in the first blog, from your research, define the keywords that people use to find your business.  You can get keyword ideas from Google Adwords.  Make sure these keywords are in the content of your website.

2) Build accounts in local sites like AOL Local, Google Local,Yahoo Local, Bing Local, Live Search Maps, Kudzu, Merchant Circle, etc.

3) Always link back to your website, and use your defined keywords in your descriptions.

Each account should include your business logo, a description that is keyword optimized, and where possible, encourage existing customers/supporters to write reviews for you.  Reviews are considered the most credible form of marketing.  This will take some time to accomplish, but you will see the fruit of your efforts.  Numerous local sites like Merchant Circle also allow for updates, offers, blogging, etc., so take advantage of these as you are able.

The next discussion will be the inclusion of social media in your online search strategy so be sure to check back!

About Edge Media: Edge Media is a leading interactive advertising agency specializing in cutting edge technologies that give our clients significant return on their marketing investments.  Some of our tools include SMS marketing software to deliver bulk SMS  services  (text messages), mobile web, mobile apps, optimized blogging, search engine optimization, and more!  Check out our client services listed on our site www.edgemedia.biz/index-2.html