Lots of business growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation... How do you grow business with blogging? And... what the heck can you write about time after time to accomplish that purpose?Great questions! At Edge Media we use keyword optimized blogging to do all of the above. Properly connected, a keyword optimized blog is simply a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.
This brings us to the primary topic of this blog - CONTENT. The first cardinal rule is that a credible blog is NOT a sales pitch. Just as you get tired of people who always talk about themselves and how wonderful they are, a business that does the same thing will not win friends or influence people.... :-) What do you have to offer in your industry that fills a legitimate need for your target audience? At Edge Media, we believe that there are lots of businesses out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to market their products/services in order to grow their businesses. As a leading interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions for small to mid-size businesses. With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.
It is important to include keywords and phrases that people generally use when searching for your business. The idea is to have new customers find you, not just customers who know your name. So, you'll notice I've integrated terms like leading interactive agency, mobile advertising agency, advertising agencies Phoenix AZ, interactive web agency, etc, that are all key search terms for us. Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content. I do recommend the keyword optimized system that we offer at Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published. It really is our fastest search engine optimization tool.
We have some low cost small business plans that include local search engine optimization, social media strategy, and blogging if you are interested. If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@edgemedia.biz!
Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the ChurchLink Communications series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.
Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the Edge Media series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.
Edge Media is pleased to introduce the Scottsdale Preferred Marketing System. It is unique in its' integrated approach, harnessing the power of radio, the internet, social media, e-mail, and text messaging together to create a powerful and prestigious lead generator for businesses. 
Many online marketing experts say that content is king when it comes to online influence. How do you get content onto the web that attracts visitors and positively impacts website visitors and ultimately your bottom line? There are a number of steps to take that can accomplish this goal. This next educational series will tackle the steps to take to become a publisher of online content that has an impact.
If you have been following this blog and taking the steps I have outlined, you have put some significant social media tools in your marketing toolbox. It's time to optimize your success. 
Ministries & churches should have pages and groups, not profiles. It is necessary to have a profile to set up a page, and profiles are individuals who administer the pages. Just because someone can see your page or group does not mean they can see your profile. Nevertheless, it is important to note that anything you post online that is questionable can hypothetically be found and come back to haunt you. Use the "Mom" test - if my mom saw this, what would she say?
Businesses should have pages, not profiles. It is necessary to have a profile to set up a page, and profiles are individuals who administer the pages. Just because someone can see your business page does not mean they can see your profile. Nevertheless, it is important to note that anything you post online that is questionable can hypothetically be found and come back to haunt you. Use the "Mom" test - if my mom saw this, what would she say?
Most businesses are familiar with social media, and many have made forays into the communications platform. Recent research indicates that an understanding of "we should do this" exists, but understanding appropriate social media goals and how to achieve those goals still eludes small to medium sized businesses today.
Most ministries and non-profit organizations are familiar with social media, and many have made forays into the communications platform. Recent research indicates that an understanding of "we should do this" exists, but understanding appropriate social media goals and how to achieve those goals still eludes most NPO's today.
At our recent Navigating the New Business Economy Seminar, I presented a strong case for growing outreach through natural search and social media. I also offered some very practical "how to" tips for the attendees. I will outline those tips in a series of blog posts to help those new to online strategies get started.
At our recent Navigating the New Business Economy Seminar, I presented a strong case for growing business through natural search and social media. I also offered some very practical "how to" tips for the attendees. I will outline those tips in a series of blog posts to help those new to online strategies get started.
We are very pleased to offer Digital Force, a new product for broadcasters! The Digital Force product creates a unique, interactive, and turnkey technological solution that
information, smart strategy, and effective tools. The seminar team consists of businesses whose primary business it is to help other businesses grow who have committed themselves to providing valuable information to the local business community at no cost. Additionally, the team believes that if Phoenix businesses will support local Phoenix businesses who are committed to giving back to their communities, it creates a winning environment for businessses and the city we live in.
I have used the line, "Don't Tweet Just to Hear Yourself Chirp" many times. And there are as many "how to" guides on social media out there as there are social media marketing "gurus". My take on this is similar to what my mother always said, "If you don't have something nice to say, don't say anything at all", except I would revise that to say, "If you don't have something relevant or helpful to say, don't say anything at all." Often late at night I will think, "Oh no! I haven't blogged today!" The truth is that by late at night, I have nothing intelligent left in my brain to say... 
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