Radio Preferred is picking up steam in major markets around the country.  We welcomed Three Rivers Preferred serving the Pittsburgh metro area last week with a strong launch and immediate advertising sales.  We are building out Los Angeles Preferred as we speak, and quite excited for the launch there. 

The Preferred Radio Total Marketing System is a turnkey, no risk revenue generator for radio stations that is the only completely integrated marketing system of its' kind.  Preferred harnesses the power of radio, the internet, e-mail, social media, search engine optimization, video, and mobile marketing.   It is a product that offers tremendous value to the advertiser and the consumer as well.  

Markets are Arbitron DMA exclusive, and are being locked up quickly.  If you have not already done so, be sure you schedule your no obligation webinar today!  You don't want to miss this opportunity or have it fall into the hands of your competition!   Contact Jim Seemiller at jim@edgemedia.biz to set up your webinar.

About Us: Radio Preferred is a division of Edge Media, a leading digital media company with over fifty years of combined broadcast and interactive marketing experience offering radio marketing solutions and internet marketing solutions to broadcasters.  Our interactive web agency solutions are turnkey and fully integrated.

 
Radio Preferred, a division of Edge Media, is pleased to announce the launch of Three Rivers Preferred serving the residents of the Pittsburgh metro area. 

  Three Rivers Preferred is offered exclusively by Salem Radio's WPIT-AM and WORD-FM, delivering high quality radio content to hundreds of thousands of Pittsburgh listeners.

    Three Rivers Preferred offers local Pittsburgh metro area businesses the exclusive opportunity to participate in a high frequency, low cost interactive marketing campaign that generates significant new business for participating merchants.  

    Three Rivers Preferred is the ONE STOP online directory for consumers in the Pittsburgh metro area.  Local Pittsburgh consumers will benefit from the one stop source of valuable online business directory with real time consumer ratings, shopping discounts, and chances to win shopping sprees.  Follow Three Rivers Preferred on Facebook!  Follow Three Rivers Preferred on Twitter!

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency with a decade of service for local and national clients. Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. Our marketing and advertising consultants have over 50 years of combined radio experience from station ownership, management, and sales perspectives.   We know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with interactive web agency programs including our proprietary SMS marketing software that creates high consumer & advertiser demand, and can't be replicated by the competition.

Radio Preferred Bi-Weekly Bulletin Vol. 1 was just released.  Below is a sample of the content.  With over 50 years of combined broadcast and marketing experience, Radio Preferred will over insights and strategies for radio stations to grow revenue.  If you are not subscribed, e-mail us at info@radiopreferred.com for your complimentary subscription.

Content includes Marconi Award Winner Jim Seemiller's Radio Ready Ideas, always focused on ways to grow revenue including insights from this issue: nline video advertising is one of the fastest growing area,  up 20% over last year.

Opportunity: We have one of the best opportunities to tie into that business. Our streaming with thousands of daily listeners has video pre-rolls....it is your most valuable inventory. This should be sold out at premium rates.

Vickie's Interactive Insights - the next few issues will focus on the real value of social media for radio.  Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool.  I will outline the step by step strategic process in our next bulletin, so be sure to stay tuned!

Subscribe today by e-mailing  info@radiopreferred.com

About Radio Preferred: Radio Preferred is a division of Edge Media focusing on NO-RISK REVENUE GENERATING for radio stations.  Our featured product - The Preferred Marketing System is an innovation, interactive, and  turnkey solution to add at least 10% more in monthly revenue and annual contracts within 60 days of startup with NO UPFRONT COSTS OR RISK.  Edge Media provides an attractive website fully customized for your market, all sales collateral, and sales training AT YOUR STATION to maximize your station's success.

About Edge Media: Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  Our advertising and marketing consultants have over 50 years of combined radio experience and we know what it takes to generate sales.  Our cutting edge strategies include SMS marketing software, social, mobile, blogging, and of course...radio!  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

ChurchLink Communications is pleased to announce that Radio Preferred has launched nationally! Our first markets include Philadelphia and Minneapolis/St. Paul where we are partnering with Salem Broadcasting's radio stations in those markets. 

The partnership is a natural fit, as Salem Broadcasting owns the largest commercial Christian radio network in the United States, and ChurchLink Communications is a leading Christian interactive advertising agency.   We are confident that this model will continue to grow, benefitting Salem, ChurchLink, and advertisers on the Preferred marketing system.

For information on how to bring Radio Preferred to your area, or how to advertise on the Preferred Marketing Network, e-mail us at info@churchlinkcommunications.com.  Radio stations can review the program at www.preferredradio.com.   Also, be sure to visit us on Facebook!

About Radio Preferred: Radio Preferred is an affiliate of ChurchLink Communications and Edge Media. 

About ChurchLink Communications:  ChurchLink Communications is the Christian advertising agency division of Edge Media dedicated to serving Christian broadcast, ministries, and churches. As a Christian interactive agency, ChurchLink is committed to utilizing every technological tool available to deliver the Gospel to the ends of the earth.  Our Christian marketing company offers SMS marketing software, radio syndication, marketing research, social media, internet marketing, etc. as a full service Christian agency.

Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  With over 50 years of combined radio experience, we know what it takes to generate sales.  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

Radio Revenue Solutions
Bi-Weekly Bulletin
Vol. 2

This month there are lots of interesting things to have you check and learn more about. The advertising world is always evolving, and a great marketing consultant will stay abreast of current marketing trends. 

Here are some marketing trend updates:

ALTLY is coming and it will be the new Facebook with some better options that might prove to be more user friendly. I would suggest that you google this and learn more about it, might be a better business option for business owners.
 
Pandora is making claims of going after local revenue however besides losing money last quarter, as usual, the possibilities of realistically becoming a real local competitor ain't going to happen. The number of listeners per local market has been established with a rating point level of .2, at best that would make it a #20 radio station in most markets. Take a look at ADREADY, it is Pandora's tool for local sales.

NFC - if you are looking at the next marketing segment to start popping up, look at NFC, Near Field Communications, just go to wikipedia and you will see the next thing coming, and coming quickly.

Solutions for Your Clients:
Edge Media News: We had our 71st ad seminar workshop yesterday in Phoenix with upwards of 60 businesses in attendance. The reason I mention this is....most of them still feel that the economy is struggling and they need better and more effective ways of marketing.  This is the case nationally, and you can be a part of their solution!  See some pointers below:
 
RECESSION PROOF YOUR BUSINESS - great article and advice for business people during these times. The # 1 thing is TO INTENSIFY MARKETING EFFORTS, good recommendation to your clients, #2 was to RE-EVALUATE YOUR CURRENT MARKETING PLAN, what a door opener for us, #3 was to ADAPT/ADOPT THE NEW TECHNOLOGY like text message marketing etc, another door opener for us. I recommend that you use this as a teaching tool for your clients.
 
Here is a stat that you can use - 44% of all folks who use the internet also stream....yikes what a huge oportunity for us with the big numbers we have and the obvious pre-roll dollars that we could garner.
 
If you are looking for local sales ideas, give us a call or click on our radio revenue solutions link: www.radiopreferred.com

A bit of wisdom from Jim Collins: "Good is the enemy of great."

Have a great week of selling!  I would love your feedback and input as to other things you want us to share.

Best,
Jim Seemiller
Managing Partner
Preferred Marketing Systems
Edge Media

About Us: Radio Revenue Solutions is an affiliate of Edge Media, a leading interactive advertising agency offering cutting edge marketing solutions for radio stations including SMS marketing software, turnkey interactive web agency solutions, mobile advertising agency solutions, and more.  Our advertising and marketing consultants are radio veterans, with over 50 years of combined experience in ownership, management, and sales.   For more information, e-mail us at info@edgemedia.biz.

For Immediate Release
June 7, 2011

Jim Seemiller, Marconi award winning broadcaster, station owner, GM, GSM, and thirty year veteran of generating radio revenue, is now offering a bi-weekly bulletin for radio sellers.  This digital bi-weekly bulletin will provide insights, strategies, and sales tips to help radio sellers maximize their revenue opportunities.

To enroll to receive the bi-Weekly Radio Preferred Revenue Bulletin, simply e-mail info@edgemedia.biz to sign up.  As a sample, see below some of the content from Jim's bulletin.

• One of the best reads to see how creative you are is THINKER TOYS, has mind games and stretches your thought, great for radio folks to expand their thinking for creative, out of the box selling.

 

• One of the better websites is mindtools.com, it will give you great food for thought.

 

• One of the premier marketing strategies to help your clients with the big picture is SWOT.  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.  The SWOT analysis provides a great approach for your customer needs analysis.

Happy selling!

Jim Seemiller
Managing Partner
Radio Preferred

To contact Jim Seemiller, e-mail jim@edgemedia.biz.   Radio Preferred focuses on products and strategies that create revenue for radio stations.  For more information on Radio Preferred, go to http://www.radiopreferred.com.

Radio Preferred is a division of Edge Media, a leading interactive advertising agency with over 50 years of combined radio experience.  The Edge Media interactive agency approach includes radio, TV, internet, SMS marketing software, social media, and internet marketing.  The Radio Preferred program includes interactive web agency strategies that combines multiple media channels to create a lead generating engine for Preferred advertisers.  To contact Edge Media marketing and advertising consultants, e-mail info@edgemedia.biz.

  Edge Media is pleased to announce the national rollout for Radio Preferred!  Minneapolis/St. Paul and Philadelphia Preferred are now live!  Businesses are encouraged to secure their premier listings NOW as they are first come, first serve per category.
  The Radio Preferred Total Marketing System is a completely turnkey revenue solution for radio stations, a completely interactive, effective marketing solution for local advertisers, and consumers love it because NO other shopping program gives the consumer everything in one place:  1) business information, 2) business ratings, 3) special offers, 4) rewards for using the site, 5) a voice in the marketplace. 

     If you are a business interested in being Preferred by customers and want to take advantage of a total marketing solution that includes radio, social media, text messaging, e-mail marketing, and internet advertising, go to the Preferred website in these markets!  To advertise in Minneapolis/St. Paul on the Preferred System, go to: http://www.twincitiespreferred.com, and for Philadelphia, go to: http://www.philadelphiapreferred.com.
    If you are a radio station GM or GSM that wants a turnkey radio revenue solution, we highly recommend this proven revenue generator.  It is absolutely no risk to you!  Go to http://www.radiopreferred.com for more information.
    As a leading interactive agency, Edge Media offers total marketing solutions including our SMS marketing software, media research, planning, & purchasing, internet marketing, social media marketing, and expert advertising and marketing consultants with over 50 years of combined marketing experience.  To schedule a complimentary 30 minute consultation, e-mail info@edgemedia.biz.

Doug Plank, Chicago Bear 46 Defense,
NFL Coach & Broadcaster Creates
Winning Game Plan Workshop

Doug Plank offers the complimentary Winning Game Plan Workshops for Business. The first one is in Phoenix on Thurs. June 2, 2011 to help business owners & decision makers win against the odds. For info & scheduling in your city: www.winninggameplan.biz

FOR IMMEDIATE RELEASE

May 2, 2011
Phoenix, AZ
For immediate release: Edge Media is pleased to announce new additions to its client roster. 

We welcome Doug Plank, former NFL Chicago Bears player #46, original member of the 46 Defense that gave the Bears its SuperBowl win in the 80's, former NFL coach for the Jets and Falcons, & successful business owner.  Doug's Winning Game Plan Workshop for businesss is a great roll up your sleeves strategy session to help businesses compete and win in difficult economic times.  Doug's first workshop is May 19th in Phoenix.  Registration is free, but seating is limited.  For more info, click here:  http://www.winninggameplan.biz

We also welcome Kimbrell Racing. Austin Kimbrell is a talented short course driver competing in the Lucas Oil Off Road Series this season in Pro-Lite and UTV classes.  Watch him this season on CBS, Speed, & Versus!

About Edge Media:  Edge Media is a leading interactive advertising agency in Phoenix AZ specializing in cutting edge marketing strategies that deliver exceptional return on our clients' investments, including SMS marketing software, mobile advertising agency solutions, and expert marketing and advertising consultants that deliver research based solutions.

Welcome to Part 2 of the Search Engine Optimization Series!  By now you should have 25 keywords identified that best describe your business.   It is now time to put them to use!  They need to be used in multiple ways.

First, they need to be integrated into your website content.  Don't jam pack them in, but try to use them in ways that make sense, and in several places per page.  You won't get all of your keywords on the same page, so don't try.  Search engines look for relevant content, not just repetitious keywords.   For example, for Edge Media, we mention that we are a leading interactive agency several times in our blogs and social media.  We reference the fact that we offer bulk SMS services, that we are a mobile advertising agency, and we always include our business name and link back to our website. 

The keywords then need to be integrated into the code of your website in title tags, description tags, etc.  If you don't know how to do this, we can certainly help!  For example, the Edge Media website title tag for the home page will read "Edge Media, a Leading Interactive Agency" in the title code for the home page.

Next, as you are adding content on your social media sites, be sure to use your keywords in ways that make sense, and always link back to your website to the appropriate page.  Don't always link back to the home page, link to the page that is relevant to what you are writing about.  For example, we offer a number of webinars to various potential clients - businesses, radio stations, non-profits, etc.   As we write about these webinars in our blogs and social media, we reference the URL of the page that is appropriate.  Our recent radio revenue webinar series would be included in a blog and social media post as follows:  "Don't miss out on Edge Media's upcoming Radio Revenue Workshop Series!"

And finally, you need to be building the reputation of your company leadership, so be sure to include their name and a link back to the page on your website - most likely the About Us page.  This helps protect your company's reputation as well as build the professional profile of your company's leadership.  For example, if you Google Vickie Isaac Edge Media you will find that at least the first sixty listings around the company name and my name are all our listings/links.  I would use my name and then link back to the Edge Media About Us page.

That's all for this session - get busy with your keywords - happy optimizing!

About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix, AZ serving local and national clients.  We specialize in cutting edge strategies that deliver exceptional ROI for our clients, including mobile advertising agency solutions, SMS marketing software, interactive web agency solutions, and much more!

We are excited about our next series of training resources for businesses and broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for Edge Media, several of our most important keywords are marketing companies Phoenix, advertising and marketing consultants, interactive web agency, and advertising agencies Phoenix AZ.   We want folks to find us who are looking for an advertising agency but are not already familiar with the name Edge Media .  We always choose our name as a keyword, so the name keyword is Edge Media. 

The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook and Twitter educational interaction! We can help you grow your organization!  Below are the links:

Edge Media on Twitter
Edge Media on Facebook

In the meantime, if we can help you grow your business, don't hesitate to contact us!  E-mail us at info@edgemedia.biz.

About Edge Media:  Edge Media is a full service  advertising agency located in Phoenix, AZ and serve local and national business and broadcast organizations.  We offer cutting edge marketing and technology solutions that deliver exceptional results for our clients, including SMS marketing software, bulk SMS services, and experienced, expert interactive web agency marketing and advertising consultants. 

We are excited about our next series of training resources for churches, ministries, and Christian broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive Christian advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for ChurchLink Communications, several of our most important keywords are Christian marketing company, Christian interactive, Christian advertising agency, and Christian agency.   We want folks to find us who are looking for a Christian advertising agency but are not already familiar with the name ChurchLink Communications.  We always choose our name as a keyword, so other keywords are ChurchLink Communications and Edge Media.  The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook, Twitter, and our New Testament Bible Study on  Facebook for encouraging and educational interaction! Below are the links:

ChurchLink on Twitter: twitter.com/ChurchLink
ChurchLink on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307
New Testament Bible Study on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307#!/group.php

In the meantime, we pray that the Lord continues to bless you and strengthen you as you serve Him!

Blessings,

Vickie Isaac
President/ChurchLink Communications
info@churchlinkcommunications

About ChurchLink Communications:  ChurchLink Communication is a full service Christian advertising agency operating as a division of Edge Media LLC.  We are located in Phoenix, AZ and serve local and national churches, ministries, and Christian broadcast organizations.

  Edge Media is pleased to announce an upcoming webinar for radio stations!  The Digital Money Train Webinar is scheduled for March 1st, and designed to help radio stations grow their revenue using a few simple interactive tools.   Find out how one station sold an annual every seven hours, adding 150 annual contracts in 90 days!

Presenters include Jim Seemiller, VP of New Business Development at Edge Media, and Marconi Award Winning General Manager, and Vickie Isaac, President of Edge Media, and adjunct professor.

About Edge Media - Edge Media is a leading interactive advertising agency that specializes in supporting radio stations with revenue solutions.  We are also a mobile advertising agency offering SMS marketing software to our radio clients as well as many other creative revenue solutions.  Sign up below to find out how we can help your station make money!

To register for the upcoming webinar, click below:

Don't miss Church Communication Strategies for 2011 - learn how to increase outreach, influence, and interactivity using simple communications and technology tools.  Presented by Vickie Isaac, MEd., President/Owner of ChurchLink Communications and Edge Media, and adjunct professor. 

The webinar will cover online communications strategies including blogging, social media, search engine optimization, and text message marketing.  Find out why organizations like Family Research Council and Focus on the Family use our technology to expand their outreach, as well as churches, radio stations, and ministries around the country.    To register, click here:  www.churchlinkcommunications.com/webinar

ChurchLink Communications is a leading Christian advertising agency committed to equipping the Church with every available tool to effectively communicate the Gospel. 

Complimentary Church Communications Strategy Webinar Does Your Communications Strategy Keep Up in 2011? Tues. January 25th, 10 am CST. Presented by Vickie Isaac, M.Ed, President/Owner & Adjunct Professor ChurchLink Communications & Edge Media   As a leading Christian interactive agency, we have over 35 years of experience serving Christian ministries and churches around the country, including ministries like Focus on the Family and the Family Research Council.    The ChurchLink Communications mission is to empower the Church to extend the outreach of the Gospel and strengthen Church impact using every available and appropriate communication strategy and technology available.  Topics Include: Outreach: Did you know thousands of people are searching for a church in your city using search engines? Are you maximizing your outreach opportunities with your website?    Ministry: Thousands search online in your city for information about Jesus and Christianity. Are you using the internet as a publishing platform for your message? Are you making the most of the opportunity for outreach?   Connection: Social Media - How to use it correctly to build relationships and why it is important to increase influence. <  Cutting Through the Clutter - Did you know text messaging now exceeds calling for adults 18-54?  Learn how to use it for prayer, security, sermon interaction, events, & more!     ChurchLink Communications, a Christian advertising agency, is a division of Edge Media www.churchlinkcommunications.com iinfo@churchlinkcommunications.com        602-943-2030

Be sure to register for the complimentary webinar on January 25th - Church Communications Strategy for 2011!  We will illustrate how effective communications strategy can impact the effectiveness of your message and increase your outreach.  Presented by Vickie Isaac, M.Ed., President and Owner of Edge Media and ChurchLink Communications.  The webinar will include topics like using social media effectively, increasing traffic to your church or ministry website, effective use of blog tools, and text messaging for churches.    Find out why organizations like Focus on the Family and the Family Research Council use our services to increase the impact and outreach of their messages.  To register, click below:


The event is sponsored by ChurchLink Communications, a leading Christian interactive advertising agency.  It is the mission of ChurchLink Communications to equip the Church with every available and appropriate communications tool.  With over three decades of Christian marketing company experience, ChurchLink Communications has helped churches and ministries around the world. ChurchLink Communications specializes in Christian interactive strategies that utilize cutting edge technologies like SMS marketing software,  while creating easy to use communications systems for our clients.  ChurchLink Communications, a Christian agency, is a division of Edge Media, an advertising agency located in Phoenix AZ serving local and national clients also specializing in cutting edge technologies including mobile advertising agency solutions like SMS software, mobile apps, and mobile pages.  We deliver results for our clients!

Lots of online growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation...  How do you grow influence with blogging?  And... what in the world do you write about time after time to accomplish that purpose?

Great questions!  ChurchLink Communications and Edge Media we use keyword optimized blogging to do all of the above.  Properly connected, a keyword optimized blog is a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.

This brings us to the primary topic of this blog - CONTENT.  The first cardinal rule is that a credible blog is NOT a sales pitch.  Just as you get tired of people who always talk about themselves and how wonderful they are, an organization that does the same thing will not win friends or influence people....   :-)     What do you have to offer in that fills a legitimate need for your target audience?  At ChurchLink Communications and Edge Media, we believe that there are lots of ministries and churches out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to use the internet for outreach in order to grow.  As a leading Christian interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions.  With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.  

It is important to include keywords and phrases that people generally use when searching for your business.  The idea is to have new customers find you, not just customers who know your name.  So, you'll notice I've integrated terms like leading Christian interactive agency, Christian marketing company, and Christian agency, etc, that are all key search terms for us.  Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content.   I do recommend the keyword optimized system that we offer at ChurchLink Communications and Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published.  It really is our fastest search engine optimization tool. 

     We have some low cost plans that include local search engine optimization, social media strategy, and blogging if you are interested.  If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@churchlinkcommunications.com! 

  Lots of business growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation...  How do you grow business with blogging?  And... what the heck can you write about time after time to accomplish that purpose?

  Great questions!  At Edge Media we use keyword optimized blogging to do all of the above.  Properly connected, a keyword optimized blog is simply a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.

  This brings us to the primary topic of this blog - CONTENT.  The first cardinal rule is that a credible blog is NOT a sales pitch.  Just as you get tired of people who always talk about themselves and how wonderful they are, a business that does the same thing will not win friends or influence people....   :-)     What do you have to offer in your industry that fills a legitimate need for your target audience?  At Edge Media, we believe that there are lots of businesses out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to market their products/services in order to grow their businesses.  As a leading interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions for small to mid-size businesses.  With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.  

   It is important to include keywords and phrases that people generally use when searching for your business.  The idea is to have new customers find you, not just customers who know your name.  So, you'll notice I've integrated terms like leading interactive agency, mobile advertising agency, advertising agencies Phoenix AZ, interactive web agency, etc, that are all key search terms for us.  Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content.   I do recommend the keyword optimized system that we offer at Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published.  It really is our fastest search engine optimization tool. 

     We have some low cost small business plans that include local search engine optimization, social media strategy, and blogging if you are interested.  If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@edgemedia.biz!