Jim Seemiller's Radio Ready Ideas

We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue roadmap.

At Edge Media and Radio Preferred, we communicate with hundreds of radio stations every day of every week.  Most broadcasters understand that it is critical to add revenue from the digital world, but often find themselves recirculating the same tired ideas that everyone else is using.  Take for granted the half price deals....  The fact is that there are now over 700 companies that are marketing half price deals!  As a digital media company, we understand how to fully integrate radio marketing  with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO,  QR codes, & apps.  it's exclusive, and it is no risk. Check us out at www.radiopreferred.com to see how we take all the elements of the digital world and marry them with radio.

We have seen radio group after radio group put out a massive menu of NTR, Digital, Internet but we have found that the key to monetizing it, bundle it with all the elements add some real interactive as we do, and you have a well focused campaign that is not a conglomeration of many sales offers...just one that is easy to sell and buy.

One of the big problems we see at the sales level is this lack of focus, it's a throw every thing we can at our salesstaffs and hope that something gets sold. Please, look at focus, combine, package, bundle to make it easier for sales and buyers do business. We guarantee that our Preferred Marketing System will do all of that and more.

We can help your advertising and marketing consultants become the experts in helping local businesses.  Our sales training teaches marketing and advertising consultants sound strategies to advise local advertisers on ways to RECESSION PROOF their businesses.  This means they must intensify their marketing (not spend more, but intensify) and most importantly re-evaluate their marketing plan.  Of course, as the advertising and marketing consultant,  if they don't have a marketing plan, you can help them create one! 

No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it...  E-mail me to schedule your complimentary radio revenue consultation - jim@edgemedia.biz.

Happy selling!

Jim Seemiller
Managing Partner
Edge Media
Radio Preferred