Jim Seemiller's Radio Ready Ideas

As we watch the economic climate move in a direction that is contemplative at best, I am reminded of one of my favorite quotes, "When the storm hits, some run for cover or shelter while others build windmills".

Today in the radio business we had better be looking at ways to build windmills to increase revenue in the economic storm. Our revenue strategy can not be driven by just a survival, turtle in the shell mode, we must build the windmills of revenue opportunity now. We would like to offer you a market exclusive, no risk turnkey revenue solution that is perfect for weathering this economy. You can view it at www.radiopreferred.com .  Contact us for a complimentary webinar. We offer completely integraded radio/internet/mobile marketing solutions with our Radio Preferred digital media platform.

We have heard all the news about the economy but one of the after effects of all this news is something I want to share today. As we go from market to market to train salespeople and roll out our revenue ideas, we are finding more and more radio salespeople are suffering (and sometimes not openly) from a lack of confidence. As much as they try, there is more anxiety produced by a negative outlook on selling than ever before. I suggest that your sales meetings address this real problem.  Your sales team needs their mojo back, something that will regain that swagger in their step. This is one of the biggest problems we have as we try to build our windmills.

Another thing that we Radio Sales Managers must re-emphasize is we not longer peddle spots for dollars, we are expected to be full service marketing people with solutions from many platforms.  If you are still selling spots, you have missed the market. If you want digital revenue, teach your sellers how to be sellers of marketing solutions. This is the real difference between success and helping clients grow their business, be MARKETERS.

Remember one of the ways to recession proof an advertisers' business is to intensify marketing efforts  without spending more as well as re-evaluating their current marketing plan(hopefully to include your ideas).

We would like your feedback and appreciate your thoughts on how we can increase the radio revenue pie.  Have a great week!

Jim Seemiller
Managing Partner
Radio Preferred
www.radiopreferred.com
Edge Media
www.edgemedia.biz

About Edge Media:  Edge Media is a leading interactive advertising agency specializing in cutting edge marketing solutions that deliver exceptional return on our clients' marketing investments.  Radio Preferred, a division of Edge Media, offers radio marketing solutions for broadcast clients, including turnkey internet marketing solutions and bulk SMS services.