Jim Seemiller's Radio Ready Ideas

Since most of our daily work is related to helping radio stations increase revenue, we are asked a lot of interesting questions, some of which we will share with you.

WHAT IS RADIO'S JOB TODAY WITH ITS ADVERTISERS?

When you are making a presentation to a prospective client, the absolute value of our offers lies in our ability to CONNECT CONSUMERS WITH YOUR CLIENTS. Remember that you are EXPERT advertising and marketing consultants, you offer more than media purchasing - radio marketing is full service marketing. That is what we do, that is what we promise to deliver and how well we do that determines the success of the campaign. We also need to ENGAGE SHOPPERS, using our on air or our online products. We just don't deliver messages, we need to improve how we interact. We have seen www.radiopreferred.com offer the best way to accomplish that. Give it a read, it will do a great job for your stations.

ARE YELLOW PAGES REALLY DEAD?

Yes, and we recommend that you soon get into the directory style business to take advantage of the traffic you have. We have seen a few ideas out there that really do a good job of tieing in directory with offers and much more, and the leads are huge when you look at a year old Yellow pages.

HOW CAN WE USE QR CODES INSIDE OUR RADIO CAMPAIGN?

This is great thinking, this can be tied to in store signage, online banner ads on your sites and much more. This is a great tool to expand on your clients campaign.

WHERE DO I FIND NEW LEADS?

This is a question we get all the time. The answer, although unanswered at many radio outlets is not that difficult. A whole new lead source are those clients who do not have the budget to do effective radio on a constant basis. Your job is to bundle your products in a less expensive way to open up these doors.  One of the best at doing this is the Radio Preferred product that we discussed before, it is the answer to going after  a new market segment that was unreachable before. Let us show you how to get to this new group.  E-mail me and we can walk through a brief webinar so I can show you how.    jim@edgemedia.biz

HOW DO WE BEGIN CREATING NEW EVENTS FOR SPONSORSHIP DOLLARS?

We have created many online events that can create a new revenue streams, we offer internet marketing solutions while at the same time increasing listenership. We recommend that you contact Edge Media, the parent company of Radio Preferred, anda full service integrated marketing agency for some great event ideas with little or no costs.