Jim Seemiller's Radio Ready Ideas

Radio Preferred Bi-Weekly Bulletin
Vol. 5

Another hectic week with many discussions with radio stations all over the country and loads of interesting news. Some good news for radio - it seems that with all the natural disasters, radio is still the REAL way to keep informed and know what is going on according to leading sources. Love to hear that with so many folks standing in line with new technology and looking down on radio, seems those high priced new technology things do not work during hurricanes....

Just watched great TV show about the most important gadgets of all time, the top 101.....lo and behold, with all the new stuff, radio is ranked #2 in most important gadgets of all time behind I-phones but in front of 100 other talked about new technology kind of things. Yea, another big boost for radio, alive and kicking.

Here is something to remind your advertisers and your salespeople, "successful businesses keep looking for new customers in new ways, getting and keeping customers is the only real law of business".

Things to think about, if Groupon is so great how could they lose $430 million last year, and if you google Groupon complaints from customers, be prepared for some really interesting reasons why this model is not going to last the long haul. Another point, google SPOTIFY and there is some interesting reading for the fan of radio.

Most salespeople are becoming too reliant on e-mails and not enough phone calls, cold calling which is still the best way to open doors to new business. Take a look at your e-mail program and measure to see what kind of results that you are getting when using it as source of new business appointments, bet you will be surprised.

Lots of talk out there about push/pull marketing. The OLD way was to push our message out through ad channels and hope business would happen. In today's world, we want pull marketing to bring them into our social media world and we too hope business will happen. Here is a thought, use push/pull radio marketing as an integrated strategy to make advertising work better than ever, go to www.radiopreferred.com to see how radio stations can offer this to their clients.  It truly is the best of both worlds.

Next week, be prepared to CHANGE the way you do business, how you present, how you sell, but be prepared. Change is the only thing we know is for certain, here is my recommendation, create and plan the changes yourself, move out of the mold. Write down your TO DO  list and if it is full of the same old stuff, review and look for different answers. While you are at it, create a NOT TO DO list of things you can not afford to do.

Have a good week, and focus on achieving and not just doing.

About Jim Seemiller: Jim is a Marconi award winning veteran of radio, with over thirty years of sales/management experience. 
About Radio Preferred: Radio Preferred is a division of Edge Media focused on delivering integrated marketing solutions to broadcast clients, including radio, internet, mobile, social, & e-mail.
About Edge Media: Edge Media is a leading interactive advertising agency that has been delivering exceptional ROI for over a decade.  Edge offers internet marketing solutions, bulk SMS services, radio marketing, etc. plus the benefit of highly experienced marketing and advertising consultants.