Radio Preferred Bi-Weekly Bulletin Vol. 5

Friday, October 21, 2011 by Vickie Isaac
Radio Preferred
Radio Preferred

Your Source for Radio Revenue Solutions

Bi-Weekly Bulletin

Volume 5
Radio Preferred offers bi-weekly insights on the rapidly changing marketing landscape, sales tools and strategies, plus interactive how-to's that help radio stations grow revenue.
Vickie's Interactive Insights

What's the BIG Deal with QR Codes?

The Big Deal is... Consumers Are Using Them!

By the end of this year Nielsen predicts that smartphone usage will overtake basic phone usage.  With the explosion of smartphone usage, consumers are far more connected to the online world. A QR code is your opportunity to reach the
consumer offline and connect them to YOUR online offer, whether it is streaming your station on their phone, checking out your station's business directory for ratings, and accessing special offers from your site.

It Is a Great Opportunity to Introduce New Listeners to Your Station!

Consider counter displays, window stickers, posters and flyers that all have your station's QR code on them.  All the listener has to do is scan your QR code and they are automatically directed to a mobile landing page where they can click to listen, text in to win, register for special offers, etc.  If you do it correctly, you capture their data and then add them to your station's e-mail and text messaging database (with appropriate opt-in permissions).   Do remember that you don't want to put your QR codes in places where cell service is limited, as it will simply create frustration for folks trying to access your site.

Driving traffic to your regular website is not as effective as creating a simple mobile site with the actions limited to those you want the listener to take.  Examples: "Click here to listen live!"  Or, "Click Here to Download Our Mobile App!"  Your QR Code outreach will only be as effective as the experience you create for a first time exposure to your station.

Don't get too artsy!  QR codes that don't scan consistently cause people to throw their phones, and you don't want that... QR codes need to be at LEAST 1" by 1" and typically 1.75" x 1.75" x 1.75" to be safe.  Keep in mind that the person has to be able to be fairly close to scan, without weird angles.  They don't work well when printed on uneven surfaces (some fabrics for t-shirts, etc).  They can be read with color backgrounds but be sure to test that they work on different phones before launch.

Did I mention that our Preferred Marketing System includes point of purchase & window display with QR codes?    And that Preferred is a totally turnkey, risk free, and completely interactive marketing system for radio?   Of course I did!  Please schedule your complimentary webinar by clicking the REGISTER NOW link so we can show you how all of this cool stuff works to make you and your advertisers money!

About Vickie Isaac, MEd.: Vickie has 30 years of radio sales, marketing, and interactive ad agency ownership. Vickie is also an adjunct professor teaching marketing, ethics, & leadership courses.

Radio Preferred

Broadcast Products & Services

* Radio Preferred Total Interactive Marketing System

* Text Message Marketing Software (Bulk SMS Services)

* Text Message Marketing Sales Training & Sales Materials

* Social Media System Set Up & Training

* Search Engine Optimization

* Website Design or Redesign

* E-mail Marketing

* Keyword Optimized Blog Systems

* Radio Revenue Solutions

* Interactive Marketing Training

RADIO PREFERRED

IS THE PERFECT REVENUE SOLUTION

IN A SLUGGISH ECONOMY FOR

RADIO STATIONS AND ADVERTISERS!

IT'S MARKET EXCLUSIVE, PRESTIGIOUS,
AND YOURS FOR THE SAME REVENUE YOU WOULD
PAY AN AD AGENCY!
IT IS A COMPLETE MARKETING SYSTEM


that harnesses the power of radio, the opportunity of the Internet, the
interaction of social media, the outreach of search engine optimization, and
the immediacy of mobile marketing!

EVERY MARKET THIS

HAS ROLLED OUT IN HAS BEEN SUCCESSFUL WITH AT LEAST A 15% INCREASE IN LOCAL
MONTHLY REVENUE IN ANNUAL CONTRACTS!

RADIO PREFERRED IS:

MARKET EXCLUSIVE

PRESTIGIOUS

TURNKEY

NO UPFRONT COSTS

COMPLETE INTERACTIVE

EMPHASIZES SHOP LOCAL

SCHEDULE A NO OBLIGATION WEBINAR
FOR YOUR MARKET EXCLUSIVE OPPORTUNITY!

CLICK HERE TO SCHEDULE


FIND OUT MORE AT:

www.radiopreferred.com

CONTACT US AT:

info@radiopreferred.com

Radio Preferred is your stations' one stop solution
for revenue growth and
interactive outreach.

Jim's Radio Ready Ideas


As we head into the fourth quarter, it brings year end revenue strategy plus 2012 budgeting to the forefront of our priorities. The economic climate has not made it easy to predict the future in terms of economic stabilization that impacts revenue growth, or for that matter, given us any idea of its future direction.  As I visit with broadcasters every week, both in person and via phone/e-mail etc, I am hearing the same story that is coming from their clients. It looks like the media and even advertisers are talking about a weak Christmas retail season which will impact our revenue in the 4th quarter and also we hear of a weak beginning of the year.

We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue road map.

At Edge Media and Radio Preferred, we are regularly in communication with hundreds of radio stations.  Most broadcasters understand that a key component to revenue growth is from the digital world, but managers often find themselves bogged down by day to day management responsibilities, and fall back on recycling the same tired ideas that everyone else is using.  Take the half price deals for example....  There are now over 700 companies that aremarketing half price deals!

Another pitfall we have observed in market after market and radio group after radio group is the roll out of a massive menu of NTR, Digital, Internet packages.  This massive menu approach creates a lack of focus - it's a throw every thing we can at our advertising and marketing consultants and hope that something gets sold. Sales management and sales staff alike wind up stressed out and frustrated from this approach.

We recommend that you examine the need for focused sales efforts, and then combine, package, bundle to make it easier for sellers and buyers to do business. As a digital media company, we understand how to fully integrate radio marketing  with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, Internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO,  QR codes, & apps.  Radio Preferred is market exclusive, and it is no risk.

We guarantee that our Preferred Marketing System gives your sales staff a completely interactive package that is easy to sell and easy to buy. Our training on interactive marketing empowers your your advertising and marketing consultants to become the expert marketer that can genuinely help local businesses.

No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it...  Click the REGISTER NOW button to schedule your complimentary radio revenue consultation.

About Jim Seemiller:  Jim is a 30-year radio veteran, Marconi Award winner, and
has been a station owner, GM, GSM, & regional VP.

We have created the perfect solution for revenue growth regardless of economic
conditions.   It is  a prestigious, market exclusive, no risk and turnkey
solution that meets both your revenue and digital growth needs.


Radio Preferred is a division of Edge Media, a leading interactive advertising agency with over a decade of experience creating exceptional ROI for our clients.

Boston Business Owners! It's Time to Lock in Great Marketing Opportunities on Beantown Preferred!

Friday, October 21, 2011 by Vickie Isaac
Beantown PreferredBoston area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Beantown Preferred or Beantown Preferidos advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Beantown Preferred and Beantown Preferidos website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Beantown Preferred and Beantown Preferidos are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Pat Ryan at 617-328-0880 or patr@salemradioboston.com.  She will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Beantown Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Beantown Preferred is offered exclusively by Salem radio stations WEZE 590 AM Life Changing Christian Radio and WBZS AM 550 Wall Street Business Network, WROL 950 AM The Spirit of Boston, and WWDJ 1150 AM Radio Luz.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Boston area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Beantown Preferred and Beantown Preferidos

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Pittsburgh Area Business Owners - It's Time to Lock in Your Marketing!

Friday, October 21, 2011 by Vickie Isaac
Three Rivers PreferredPittsburgh area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Three Rivers Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Three Rivers website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Three Rivers Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Mike Howard at 412-937-1500 or mhoward@wordfm.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Three Rivers Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Three Rivers Preferred is offered exclusively by Salem radio stations WPIT AM Life Changing Christian Radio and WORD FM Pittsburgh's Christian Talk.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Three Rivers area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Three Rivers Preferred

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Twin Cities Business Owners! Time to Lock in Your Preferred Rate!

Thursday, October 20, 2011 by Vickie Isaac
Twin Cities Preferred   Twin Cities business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Twin Cities Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Twin Cities website to be the winner of the $1000 prize package and get special offers from local Minneapolis and St. Paul merchants. 
  
Advertising and marketing consultants at Twin Cities Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Nic Anderson at 651-289-4408  or nicanderson@salemtc.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Twin Cities Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Twin Cities Preferred is offered exclusively by Salem radio stations AM 1280 The Patriot Conservative News Talk Radio,  AM 980 Twin Cities Christian Talk and AM 1570 Wall Street Business Network, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Twin Cities that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Twin Cities Preferred

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Philadelphia Business Owners! 2011 Rates Still Available!

Thursday, October 20, 2011 by Vickie Isaac
Philadelphia Preferred   Philadelphia Business Owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Philadelphia Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Philadelphia Preferred website to be the winner of the $1000 prize package and get special offers from local Philadelphia merchants. 

  
Advertising and marketing consultants at Philadelphia Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Carol Healy-Cochran at 610-940-0990 X 36 or carolh@wfil.com.  She will make sure one of her expert marketing and advertising consultants meets with you personally, explaining the power of the Philadelphia Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Philadelphia Preferred is offered exclusively by Salem radio stations WFIL and WNTP, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in Philadelphia that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Philadelphia Preferred

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz


Weekly Bulletin

Tuesday, October 18, 2011 by Jim Seemiller
Radio Preferred

Jim Seemiller's Radio Revenue Blog

As we head into the last quarter, it brings planning for the revenue before the end of the year and budgeting for next year. The economy has not made it easy to predict the future as to how much we can rely on the economy stabilizing or for that matter, any idea of its future direction.  As I visit with broadcasters every week, both in person and via phone/e-mail etc, I am hearing the same story that is coming from their clients. It looks like the media and even advertisers are talking about a weak Christmas retail season which will impact our revenue in the 4th quarter and also we hear of a weak beginning of the year.

We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue roadmap.

At Edge Media and Radio Preferred, we communicate with hundreds of radio stations every day of every week.  Most broadcasters understand that it is critical to add revenue from the digital world, but often find themselves recirculating the same tired ideas that everyone else is using.  Take for granted the half price deals....  The fact is that there are now over 700 companies that are marketing half price deals!  As a digital media company, we understand how to fully integrate radio marketing  with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO,  QR codes, & apps.  it's exclusive, and it is no risk. Check us out at www.radiopreferred.com to see how we take all the elements of the digital world and marry them with radio.

We have seen radio group after radio group put out a massive menu of NTR, Digital, Internet but we have found that the key to monetizing it, bundle it with all the elements add some real interactive as we do, and you have a well focused campaign that is not a conglomeration of many sales offers...just one that is easy to sell and buy.

One of the big problems we see at the sales level is this lack of focus, it's a throw every thing we can at our salesstaffs and hope that something gets sold. Please, look at focus, combine, package, bundle to make it easier for sales and buyers do business. We guarantee that our Preferred Marketing System will do all of that and more.

We can help your advertising and marketing consultants become the experts in helping local businesses.  Our sales training teaches marketing and advertising consultants sound strategies to advise local advertisers on ways to RECESSION PROOF their businesses.  This means they must intensify their marketing (not spend more, but intensify) and most importantly re-evaluate their marketing plan.  Of course, as the advertising and marketing consultant,  if they don't have a marketing plan, you can help them create one! 

No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it...  E-mail me to schedule your complimentary radio revenue consultation - jim@edgemedia.biz.

Happy selling!

Jim Seemiller
Managing Partner
Edge Media
Radio Preferred

Beantown Preferred Welcomes Digital Hearing Healthcare!

Tuesday, October 4, 2011 by Vickie Isaac
Beantown Preferred

Beantown Preferred welcomes Digital Hearing Healthcare as the FIRST Preferred advertiser to take advantage of the powerful Beantown Preferred Total Marketing System.   For 20 years, Digital Hearing Healthcare's staff has been helping people in Boston's North Shore improve the quality of their lives. Our professional Audiologists have developed a reputation for providing the highest level of service and technology to be found in the region.  Check out their website for a self-assessment, great information, and an informative video.

To add your business on the Beantown Preferred website, contact Pat Ryan, General Manager at Salem Radio Boston by calling 617-328-0880.  The Beantown Preferred Total Marketing System is genuinely full service advertising, offering internet marketing solutions, radio marketing, text message marketing, social media marketing, and e-mail marketing all connected together to deliver exceptional results.  The Beantown Preferred Total Marketing System offers Boston businesses prestigious, exclusive opportunities to connect with thousands of upscale Boston consumers and is offered solely through Salem Radio Boston's group of four radio stations including WBZS Business Radio 550, WEZE Boston's Christian Talk Radio Station, WROL The Irish Spirit of Boston, and WWJD, Radio Luz Boston's Spanish Language Christian Radio.   Salem Radio Group has a team of expert advertising and marketing consultants that provide full service advertising solutions.

Beantown Preferred is LIVE!!

Saturday, September 24, 2011 by Vickie Isaac
Beantown Preferred

Beantown Preferred and Preferidos are both LIVE!  Boston area residents - log on NOW to register for the $1000 Preferred Prize Package!!   Boston area businesses - lock in your advertising campaign NOW - best positions are first come, first served!

About Beantown Preferred & Beantown Preferidos: Beantown Preferred is a searchable business directory of premier Philadelphia businesses in English and Spanish.    Advertising with Beantown Preferred is full service advertising on steroids!  Boston area businesses who are Beantown Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Boston consumers, and of course radio all in a turnkey advertising package.  Beantown Preferred & Preferidos advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Beantown Preferred advertiser, contact Pat Ryan at patr@salemradioboston.com or call 617-691-22521. 

About Beantown Preferred & Preferidos - this local marketing program airs exclusively on Salem Radio with four radio stations in the Boston metro area.   Salem Radio Boston reach hundreds of thousands of listeners each week on WEZE 590AM, WROL 950AM, WWDJ 1150AM, and WBZS 550AM.  Media purchasing with Salem Radio is cost effective and offers exposure for Boston businesses to thousands of loyal, upscale Boston listeners.

Philadelphia Preferred Special Event!

Friday, September 23, 2011 by Vickie Isaac
Philadelphia Preferred

Philadelphia's preferred seminary, Calvary Baptist Seminary has lots going on this month!
Don't miss their annual golf tournament THIS upcoming Monday Sept. 26th.  There is still time to register for this can't miss event. Here's why it's important - Calvary Baptist Seminary has trained nearly 500 individuals who serve in vocational or lay ministry regionally and in seventeen countries internationally. In addition to leading local churches, Calvary Baptist Seminary graduates are involved in helpful community services such as addictions programs, family and individual counseling, community service projects, ESL training, and ministries for the homeless. Participation in the 14th annual tournament helps provide the educational resources necessary to train their current student body as well as area ministry leaders. Here is the link for registration: http://www.cbs.edu/news/301-golf-tournament/301-golf-tournament.html

About Philadelphia Preferred: Philadelphia Preferred is a searchable business directory of premier Philadelphia businesses.   Advertising with Philadelphia Preferred is full service advertising on steroids!  Philadelphia Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Philadelphia consumers, and of course radio all in a turnkey advertising package.  Philadelphia Preferred advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Philadephia Preferred advertiser, contact Carol Healey-Cochran at carolh@wfil.com ir call 610-940-0990 x 36. 

Philadelphia Preferred airs exclusively on Salem Radio.  WFIL & WNTP reach hundreds of thousands of listeners each week.  Media purchasing with Salem Radio is cost effective and offers exposure for Philadelphia businesses to thousands of loyal, upscale Philadelphia listeners.

Twin Cities Preferred Business Opportunities Launch This Week!

Wednesday, September 7, 2011 by Vickie Isaac
Twin Cities Preferred

Twin Cities Preferred is Minneapolis/St. Paul's premiere choice for online business information and ratings, and kicks off this week for local businesses to get on board! Twin Cities Preferred is a searchable online business directory of premier Minneapolis/St. Paul businesses, services, lodging, food, and much more in the Twin Cities metro area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365. 

The Twin Cities Preferred online directory and total marketing system is offered by Salem Radio, including AM1280 The Patriot, AM 980 Twin Cities Christian Talk, and AM 1570 Wall Street Business Network  The Twin Cities Preferred Total Marketing system was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include a lot of ad frequency within an affordable budget and that is exactly what Twin Cities Preferred delivers - maximize exposure at an extremely affordable price.  For more information on how to become a Twin Cities Preferred Business,  CLICK HERE!

 Twin Cities area residents can log on to Twin Cities Preferred right NOW and register to win a $1000 prize package from local Minneapolis/St. Paul merchants, and vote for their Preferred Twin Cities businesses.  Click here to register to win for Twin Cities Preferred!

About the Preferred Radio Marketing System: The Preferred Marketing System is offered by Radio Preferred
a division of Edge Media.

RADIO PREFERRED  is a selling tool for local radio stations that affords the advertiser a total digital integrated marketing campaign at an affordable price.  It harnesses the power of over 100 radio commercials a month on radio stations, a business voting/rating component for consumers, a website that draws extremely high traffic and includes banner ads for advertisers, opt-in e-mail and text message special offers. It is a dynamic, turnkey and market exclusive local revenue generator for radio stations.  To register for a no-obligation webinar for radio stations and/or television stations, click here.

Three Rivers Preferred is on a Roll!

Tuesday, September 6, 2011 by Vickie Isaac
Three Rivers Preferred

Three Rivers Preferred is on a roll!  Businesses are encouraged to get signed up now, as website traffic has doubled month after month since launch as Pittsburgh residents find out about the site.   To find out more about how to be a Pittsburgh Preferred Business, click here.
Pittsburgh shoppers can register to win a $1000 prize package and vote for their Three Rivers Preferred businesses.  Click here to register to win!

Three Rivers Preferred welcomes the following Preferred businesses: A+ Autos, Pittsburgh's Preferred choice for pre-owned vehicles; Nick Chevrolet, Pittsburgh's Preferred choice for new and pre-owned cars; private tutoring; Dr.  Mark Prybyl offering Pittsburgh the finest in family and cosmetic dentistry; Al' an Ruben's, Pittsburgh's Preferred bar and grill; Panther Chiropractic., Pittsburgh's Preferred choice for family chiropractic care; Cabinet World offering superior home remodeling and cabinetry services; Pelles Heating and Cooling, Pittsburgh's Preferred source for heating and cooling; and The Learning Clinic, Pittsburgh's Preferred choice for private educational assistance and tutoring; The Quilt Patch, Pittsburgh's favorite shop for handcrafted gifts, quilts, and fabric; and City Mission, serving Pittsburgh through their commitment to ending homelessness one life at a time!

Three Rivers Preferred for Pittsburgh business marketing is designed to give Pittsburgh business owners turnkey business marketing that includes internet marketing solutions, radio marketing, e-mail and text message marketing, and social media marketing.  There is no other complete marketing system available at this price to help local businesses grow!  For more information on this complete business growth solution, click here.

Three Rivers Preferred is offered as a solution for local Pittsburgh businesses by Salem Radio.  Salem operates two radio stations in the Pittsburgh market, including WORD-FM - Pittsburgh's Christian radio, and WNTP - Pittsburgh's source for conservative news talk.

About the Preferred Radio Marketing System: The Preferred Marketing System is offered by Radio Preferred a division of Edge Media.

RADIO PREFERRED  is a selling tool for local radio stations that affords the advertiser a total digital integrated marketing campaign at an affordable price.  It harnesses the power of over 100 radio commercials a month on radio stations, a business voting/rating component for consumers, a website that draws extremely high traffic and includes banner ads for advertisers, opt-in e-mail and text message special offers. It is a dynamic, turnkey and market exclusive local revenue generator for radio stations.  To register for a no-obligation webinar for radio stations and/or television stations, click here.

Philadelphia Preferred is in full swing! First Come, First Served on Ad Position for Local Businesses

Tuesday, September 6, 2011 by Vickie Isaac
Philadelphia Preferred


Philadelphia Preferred is in full swing!  Businesses are encouraged to get signed up now, as website traffic has doubled month after month since launch as Philadelphia residents find out about the site.   To find out more about how to be a Philadelphia Preferred Business, click here.
Philadelphia shoppers can register to win a $1000 prize package and vote for their Philadelphia Preferred businesses.  Click here to register to win!

Philadelphia Preferred welcomes the following Preferred businesses: Geno's Steaks, Philadelphia's Best Cheese Steaks; Tutor Doctor, Philadelphia's Preferred choice for private tutoring; Bryner Chevrolet offering Philadelphia the finest choices in new and pre-owned vehicles; Odorgone, specialists in home cleaning products; James Radmore, P.C., Philadelphia's Preferred choice for an attorney; Volpe Enterprises offering superior home improvement services; Suntricity Power, Philadelphia's Preferred source for solar energy; and Calvary Baptist Seminary, Philadelphia's Preferred choice for seminary.

Philadelphia Preferred for Philadelphia business marketing is designed to give Philadelphia business owners turnkey business marketing that includes internet marketing solutions, radio marketing, e-mail and text message marketing, and social media marketing.  There is no other complete marketing system available at this price to help local businesses grow!  For more information on this complete business growth solution, click here.

Philadelphia Preferred is offered as a solution for local Philadelphia businesses by Salem Radio.  Salem operates two radio stations in the Philadelphia market, including WFIL - Philadelphia's Christian radio, and WNTP - Philadelphia's source for conservative news talk.

About the Preferred Radio Marketing System: The Preferred Marketing System is offered by Radio Preferred a division of Edge Media.

RADIO PREFERRED  is a selling tool for local radio stations that affords the advertiser a total digital integrated marekting campaign at an affordable price.  It harnesses the power of over 100 radio commercials a month on radio stations, a business voting/rating component for consumers, a website that draws extremely high traffic and includes banner ads for advertisers, opt-in e-mail and text message special offers. It is a dynamic, turnkey and market exclusive local revenue generator for radio stations.  To register for a no-obligation webinar for radio stations and/or television stations, click here.

Beantown Preferred Business Kickoff is Just Around the Corner!

Tuesday, September 6, 2011 by Vickie Isaac
Beantown Preferred

Beantown Preferred, and Beantown Preferidos are Boston's premiere choice for online business information and ratings, kicks off next Monday with a Beantown Preferred Business Success Seminar!  Beantown Preferred is a searchable online business directory of premier Boston businesses, services, lodging, food, and much more in the Boston metro area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.  Beantown Preferidos offers the same services in Spanish.

The Business Success workshop, hosted by Salem Radio Boston, including WEZE, WBZS, WROL, and WWDJ, and featuring Marconi award winning broadcaster Jim Seemiller, will provide valuable business success strategies and practical tools to increase sales at a local business level.  Registration is still open for the success seminar, and more information and to register, CLICK HERE!

Boston area residents can log on to Beantown Preferred and Beantown Preferidos right NOW and register to win a $1000 prize package from local Boston merchants, and vote for their Preferred Boston businesses.  Click here to register to win for Beantown Preferred and here for Beantown Preferidos register to win!

About the Preferred Radio Marketing System: The Preferred Marketing System is offered by Radio Preferred
a division of Edge Media.

RADIO PREFERRED  is a selling tool for local radio stations that affords the advertiser a total digital integrated marekting campaign at an affordable price.  It harnesses the power of over 100 radio commercials a month on radio stations, a business voting/rating component for consumers, a website that draws extremely high traffic and includes banner ads for advertisers, opt-in e-mail and text message special offers. It is a dynamic, turnkey and market exclusive local revenue generator for radio stations.  To register for a no-obligation webinar for radio stations and/or television stations, click here.




Experts, Gurus, & Chance of a Lifetime Opportunities...

Friday, September 2, 2011 by Vickie Isaac

Radio Preferred

Edge Media
From the desk of Vickie Isaac, President

Everyone is an Expert Selling Something,

And All After Your Advertisers' Budget...

With so many new marketing channels  experts and gurus are popping up like microwave popcorn on HIGH, selling to YOUR prospects everything from Facebook advertising to text messaging.  

Why Can't Your Stations Be the

One-Stop Genuine Marketing Solution?

You HAVE to equip and train your sellers to focus on BIG PICTURE RADIO MARKETING to prevent your revenues from getting whittled away and fragmented by emerging marketing channels.  Why? Because YOUR stations can easily add interactive components to your platform and BE the one stop genuine EXPERT that provides radio PLUS internet marketing solutions for your advertisers. 

Social media can generate revenue if you create the value for it.  And of course it has to be more than a mention on your Facebook page or a tweet on Twitter.  Include a call to action with a click through to the advertiser website. Set up your social media to impact search engine results for your advertisers.  Do remember that quality content is key - as I've said before, never tweet just to hear yourself chirp.  You are then delivering ad impressions (eyeballs), direct response, and increased traffic to the client website.  Encourage the advertiser to have a lead to sale conversion strategy as well.  We have a very nice one sheet on social media for radio that you can download from the Radio Preferred site.  Click here!

Text message marketing is a really affordable platform for you to add - we offer it and can show you how to use it with no out of pocket costs.  It adds both direct response as well as a re-marketing component for your advertisers, and of course new revenue for you!   Compare that to e-mail marketing - a 24 hour read cycle, with an average open rate at 15% for an opt in list.   WOW - what a dramatic difference!  Keep in mind that fourth quarter focuses on retail, and our text messaging platform can deliver coupons, special offers, voting, & contesting.  All great matches for retailers trying to move from running in the red to a profitable position.  You have a great solution with text messaging marketing!

E-mail marketing adds another direct response component to your advertisers' total marketing package. Grow your stations' e-mail database - give an incentive for folks to sign up. If you are selling radio, web, & e-mail marketing, you already ARE a digital media company!

Your station websites - I am sure you are already selling banner ads, etc., but are you talking with your advertisers about how to move from click thru to sale?  Unless they can convert the lead to a sale, they will not have a return on their investment, and not be able to continue to advertise.  Help your advertisers develop a strategy on THEIR website to capture data, then communicate with prospects to convert visitors to sales.

I would love to chat with you about our turnkey interactive platform that incorporates all of the marketing channels above.  We build it, manage it, and you make the money.  You pay us the same revenue as you would an ad agency - it really is a great way to become completely interactive and making money in 30 days!  E-mail me if you want to talk about it! You can also check out the Radio Preferred website for revenue generating ideas!  Click here: http://www.radiopreferred.com   And, are you registered to receive our complimentary Radio Preferred Bi-Weekly Bulletin?  To register to receive your complimentary copy, full of revenue, interactive, and sales strategies, e-mail us at info@radiopreferred.com.

Beantown Preferred & Beantown Preferidos Set to Launch!

Monday, August 29, 2011 by Vickie Isaac
Radio Preferred

For Immediate Release
Aug. 29, 2011, Phoenix, AZ
Contact: Vickie Isaac, President, Edge Media
E-mail: info@radiopreferred.com

Radio Preferred, a division of Edge Media, is pleased to announce the launch of Beantown Preferred and its' Spanish language counterpart, Beantown Preferidos, serving the residents of the Boston, Massachusetts metro area. 

 Beantown Preferred and Beantown Preferidos are offered exclusively by Salem Radio's WEZE, WBZS, WWDJ, and WROL, delivering high quality radio content to hundreds of thousands of Boston listeners.

    Beantown Preferred and Beantown Preferidos offers local Boston metro area businesses the exclusive opportunity to participate in a high frequency, low cost interactive marketing campaign that generates significant new business for participating merchants.  

    The Beantown Preferred and Preferidos sites are the ONE STOP online directories for consumers in the Boston metro area.  Local Boston consumers will benefit from the one stop source of valuable online business directory with real time consumer ratings, shopping discounts, and chances to win shopping sprees.  Follow Beantown Preferred & Preferidos on Facebook!  Follow Beantown Preferred & Preferidos on Twitter!

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency with a decade of service for local and national clients. 

Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. Our marketing and advertising consultants have over 50 years of combined radio experience from station ownership, management, and sales perspectives.   We know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with interactive web agency programs including our proprietary SMS marketing software that creates high consumer & advertiser demand, and can't be replicated by the competition.

Radio Preferred Bi-Weekly Bulletin Vol. 5 - Jim's Revenue Insights

Monday, August 29, 2011 by Jim Seemiller
Radio Preferred Banner
Radio Preferred Bi-Weekly Bulletin
Vol. 5
Another hectic week with many discussions with radio stations all over the country and loads of interesting news. Some good news for radio - it seems that with all the natural disasters, radio is still the REAL way to keep informed and know what is going on according to leading sources. Love to hear that with so many folks standing in line with new technology and looking down on radio, seems those high priced new technology things do not work during hurricanes....

Just watched great TV show about the most important gadgets of all time, the top 101.....lo and behold, with all the new stuff, radio is ranked #2 in most important gadgets of all time behind I-phones but in front of 100 other talked about new technology kind of things. Yea, another big boost for radio, alive and kicking.

Here is something to remind your advertisers and your salespeople, "successful businesses keep looking for new customers in new ways, getting and keeping customers is the only real law of business".

Things to think about, if Groupon is so great how could they lose $430 million last year, and if you google Groupon complaints from customers, be prepared for some really interesting reasons why this model is not going to last the long haul. Another point, google SPOTIFY and there is some interesting reading for the fan of radio.

Most salespeople are becoming too reliant on e-mails and not enough phone calls, cold calling which is still the best way to open doors to new business. Take a look at your e-mail program and measure to see what kind of results that you are getting when using it as source of new business appointments, bet you will be surprised.

Lots of talk out there about push/pull marketing. The OLD way was to push our message out through ad channels and hope business would happen. In today's world, we want pull marketing to bring them into our social media world and we too hope business will happen. Here is a thought, use push/pull radio marketing as an integrated strategy to make advertising work better than ever, go to www.radiopreferred.com to see how radio stations can offer this to their clients.  It truly is the best of both worlds.

Next week, be prepared to CHANGE the way you do business, how you present, how you sell, but be prepared. Change is the only thing we know is for certain, here is my recommendation, create and plan the changes yourself, move out of the mold. Write down your TO DO  list and if it is full of the same old stuff, review and look for different answers. While you are at it, create a NOT TO DO list of things you can not afford to do.

Have a good week, and focus on achieving and not just doing.

About Jim Seemiller: Jim is a Marconi award winning veteran of radio, with over thirty years of sales/management experience. 
About Radio Preferred: Radio Preferred is a division of Edge Media focused on delivering integrated marketing solutions to broadcast clients, including radio, internet, mobile, social, & e-mail.
About Edge Media: Edge Media is a leading interactive advertising agency that has been delivering exceptional ROI for over a decade.  Edge offers internet marketing solutions, bulk SMS services, radio marketing, etc. plus the benefit of highly experienced marketing and advertising consultants.

Jim Seemiller's Recession Proof Revenue Ideas for Radio

Friday, August 12, 2011 by Jim Seemiller
Radio Preferred

As we watch the economic climate move in a direction that is contemplative at best, I am reminded of one of my favorite quotes, "When the storm hits, some run for cover or shelter while others build windmills".

Today in the radio business we had better be looking at ways to build windmills to increase revenue in the economic storm. Our revenue strategy can not be driven by just a survival, turtle in the shell mode, we must build the windmills of revenue opportunity now. We would like to offer you a market exclusive, no risk turnkey revenue solution that is perfect for weathering this economy. You can view it at www.radiopreferred.com .  Contact us for a complimentary webinar. We offer completely integraded radio/internet/mobile marketing solutions with our Radio Preferred digital media platform.

We have heard all the news about the economy but one of the after effects of all this news is something I want to share today. As we go from market to market to train salespeople and roll out our revenue ideas, we are finding more and more radio salespeople are suffering (and sometimes not openly) from a lack of confidence. As much as they try, there is more anxiety produced by a negative outlook on selling than ever before. I suggest that your sales meetings address this real problem.  Your sales team needs their mojo back, something that will regain that swagger in their step. This is one of the biggest problems we have as we try to build our windmills.

Another thing that we Radio Sales Managers must re-emphasize is we not longer peddle spots for dollars, we are expected to be full service marketing people with solutions from many platforms.  If you are still selling spots, you have missed the market. If you want digital revenue, teach your sellers how to be sellers of marketing solutions. This is the real difference between success and helping clients grow their business, be MARKETERS.

Remember one of the ways to recession proof an advertisers' business is to intensify marketing efforts  without spending more as well as re-evaluating their current marketing plan(hopefully to include your ideas).

We would like your feedback and appreciate your thoughts on how we can increase the radio revenue pie.  Have a great week!

Jim Seemiller
Managing Partner
Radio Preferred
www.radiopreferred.com
Edge Media
www.edgemedia.biz

About Edge Media:  Edge Media is a leading interactive advertising agency specializing in cutting edge marketing solutions that deliver exceptional return on our clients' marketing investments.  Radio Preferred, a division of Edge Media, offers radio marketing solutions for broadcast clients, including turnkey internet marketing solutions and bulk SMS services.


Jim's Radio Ready Ideas - Radio Preferred Bi-Weekly Bulletin

Monday, August 1, 2011 by Jim Seemiller
Radio Preferred

I just finished reading a good article on the timing and content of sales meetings. It was enlightening and gave me thoughts to pass on to you. The worst time to have a weekly sales meeting is Monday morning, too many things are on everyone's mind as they begin the week, transition from weekend to work mode. The second worst time is Friday, most folks are mentally shut down and are ready to do the weekend thing and your content will be lost within 20 minutes of the meeting ending. The best time is Tuesday morning, and 30 minutes before normal work time till 30 minutes after normal work time. A manager must prepare for these meetings and make sure all topics have been reviewed for content and what is to be accomplished.We recommend a combination of salutes for good orders, presentations, proposals etc, giving everyone a moment in the spotlight to get some credit for their efforts. The next thing should be introduction of new products, new concepts and have them laid out so they are ready to roll when they leave meeting. Try to keep away from complaining, but do not be afraid to cover problem areas, as long as the problems come with possible solutions. Make meetings, fast, fun, full of content, full of interaction.

Most of us have links on station websites that will direct you to the advertising pages with information on radio stations. We recommend that you try to capture data from visitors to this site, offer incentive to capture the data because these are interested buyers of your product. Why not do a video pre-roll into this section explaining radio station heritage in warm friendly manner to sell yourself?

Whatever happened to the handwritten thank you note?  In our digital world, we just don't do it anymore. I suggest that you buy 50 thank you notes and send them out after a sales call and watch the difference in customer attitude. It takes the same amount of time as an e-mail but is 1000 times more effective.

If you are doing mobile marketing at your stations, remember sending a re-market message can be timed well and the best time is right before lunch. Most folks review texts before lunch or during, it is a great time to send.

We all say that CNA OR CUSTOMER NEEDS ANALYSIS determines what clients need.  If you are looking for some effective questions, e-mail me and ask for my  complimentary "7 MAGICAL QUESTIONS". After over three decades of radio, and helping thousands of businesses grow, I have this process down to a science. 

Leadership tip - Success is not a chance event, leaders do things right but they also must do the right things.

My final thought - tf you think your revenue posture is more survival mode than aggressive growth, contact us for new ideas from a digital media company that does it all for you -  from internet marketing solutions to radio marketing ideas.

Happy selling!

Jim Seemiller

The Real Value of Social Media for Radio

Wednesday, July 20, 2011 by Vickie Isaac
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The Real Value of Social Media for Radio

Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool to view traffic and competition on particular keywords.

By now hopefully you have identified the keywords that can get your stations in front of new listeners and business owners who are not currently involved with the station.    You now need to direct someone to start building out your social media platform.  We recommend a platform of at least 20 different sites, all with keywords integrated into the content and linked back to the website.  It is critical to include keywords and backlinking in every internet effort to impact natural search results.
 
Once the platform is built out, I recommend using a content aggregator to quickly and easily manage your social media from one location.   Step 2 then involves building out the system and then linking it all together.  When this is done, you have the following benefits:
 
1) Ease of social media management
2) Significant impact on search engine results.
3) A viable platform to sell to clients that will generate sales and impact their search engine results.
 
Request the complimentary social media whitepaper, click here.

We are also offering complimentary NTR Revenue Workshops for radio including training on generating revenue with social media, text messaging, and maximizing the revenue from your stations' websites.  You can click here for more info and to register.

Also, if you are interested in becoming the Preferred Radio Stations in your market, click here for info on a proven and turnkey interactive revenue generating system.

If you do not already receive the Radio Preferred Bi-Weekly Bulletin, focusing on revenue generating strategies, maximizing NTR opportunities, and solid research on advertiser needs, please e-mail us for your complimentary subscription at: info@radiopreferred.com.

By the way, Radio Preferred and Edge Media offer full service radio marketing, so we can easily take care of building this platform for you, train someone, and turn it over for you to reap the benefits!  We offer numerous internet marketing solutions, a bulk SMS software solution to integrate text messaging into programming and sales, and complete training for your marketing and advertising consultants.







A Few Words From Jim Seemiller

Tuesday, July 5, 2011 by Jim Seemiller
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Be sure to sign up to receive the Radio Preferred Bi-Weekly Bulletin from Radio Preferred and Edge Media.   With over 50 years of combined radio expertise, you don't want to miss this online source for driving revenue for your radio stations.   Radio Preferred specializes in radio marketing for broadcast, and offers turnkey internet marketing solutions that dramatically impact your radio stations' bottom line.  Be sure to visit the Radio Preferred website to sign up for the Bi-Weekly Bulletin and get great radio revenue ideas and strategies while you are there.

Also, be sure visit to us at Radio Preferred on Facebook and Twitter for interactive marketing insights.


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