The Mobile Marketer just published a recent interview with Disney marketers who reveal that in a recent sweepstakes more than half of their responses to their campaign came in the form of opt in text messages. Disney also revealed their mobile marketing strategies for 2010 and the increasing emphasis of mobile marketing. Disney is not alone. As I predicted in a previous blog, 2010 will be the year of adoption for major brands with mobile and interactive marketing. We recognized this potential several years ago and added mobile to our advertising agency strategies.
As a mobile advertising agency, we have also experienced the impact of integrating bulk SMS services into our overall strategies, as people respond to a campaign using opt in text messages. The cell phone number is then considered opted in and we are able to remarket to that cell phone as appropriate, creating a growing database that generates very positive results to our outbound text based marketing messages. The Edge Mobile SMS marketing software is easy to use, very affordable, and is available on a subscription basis to access bulk SMS services. Click over to our website for a complimentary one month subscription: http://www.edgemedia.biz/index-3.html
As a mobile advertising agency, we have also experienced the impact of integrating bulk SMS services into our overall strategies, as people respond to a campaign using opt in text messages. The cell phone number is then considered opted in and we are able to remarket to that cell phone as appropriate, creating a growing database that generates very positive results to our outbound text based marketing messages. The Edge Mobile SMS marketing software is easy to use, very affordable, and is available on a subscription basis to access bulk SMS services. Click over to our website for a complimentary one month subscription: http://www.edgemedia.biz/index-3.html
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