Edge Media

2009 saw rapid change in the marketing landscape as technology continued to advance and revenue continued to fall.  Newspapers and magazines either evolved online or shuttered their doors in record numbers.  Many radio and television stations struggled to generate enough ad revenue, and networks continue to add online and mobile marketing opportunities to boost revenue streams and stay abreast of emerging technologies.  Social media emerged and marketers have struggled to understand and harness its power.  There has not been this much change in the marketing landscape of the U.S. in fifty years!

Many marketing blogs and analysts declare that 2010 is the year that marketing dies, but I believe that 2010 will be the year that a leading interactive agency can shine the brightest!  I also believe that 2010 is the year that consumers really take more control of the marketing messages they receive, and so the leading interactive agency needs to embrace emerging media and recognize the necessity of creating consistent, integrated message flow that is not just a carefully crafted, pushed out message to the consumer, but rather an ongoing conversation with the consumer that involves listening and responding.  Recognizing the interactive nature of the web is one of the keys to developing successful social media strategies, which requires a more hands on approach.  While it is true that many marketing practices will be laid to rest in 2010, it is also a year of tremendous opportunity for advertising and marketing consultants that are willing to adapt to change and engage in consumer conversations.

At Edge Media we have taken great care to integrate emerging media with standard marketing channels.  As a leading interactive agency we recognize the new media as powerful, emerging media channels that require deeper involvement with the consumer, as well as the necessity of integrating these channels into the already existing marketing mix.  We are excited about what 2010 will bring!