The Marketing Edge

Lots of online growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation...  How do you grow influence with blogging?  And... what in the world do you write about time after time to accomplish that purpose?

Great questions!  ChurchLink Communications and Edge Media we use keyword optimized blogging to do all of the above.  Properly connected, a keyword optimized blog is a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.

This brings us to the primary topic of this blog - CONTENT.  The first cardinal rule is that a credible blog is NOT a sales pitch.  Just as you get tired of people who always talk about themselves and how wonderful they are, an organization that does the same thing will not win friends or influence people....   :-)     What do you have to offer in that fills a legitimate need for your target audience?  At ChurchLink Communications and Edge Media, we believe that there are lots of ministries and churches out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to use the internet for outreach in order to grow.  As a leading Christian interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions.  With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.  

It is important to include keywords and phrases that people generally use when searching for your business.  The idea is to have new customers find you, not just customers who know your name.  So, you'll notice I've integrated terms like leading Christian interactive agency, Christian marketing company, and Christian agency, etc, that are all key search terms for us.  Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content.   I do recommend the keyword optimized system that we offer at ChurchLink Communications and Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published.  It really is our fastest search engine optimization tool. 

     We have some low cost plans that include local search engine optimization, social media strategy, and blogging if you are interested.  If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@churchlinkcommunications.com!