Using SMS Marketing Software for Live Events

Wednesday, February 17, 2010 by Vickie Isaac
We have several clients who are expanding their use of our SMS marketing software to live events, and we are very excited about it!  Just recently the Family Research Council and Focus on the Family launched into live use of the Edge Mobile SMS marketing software.  In the case of FRC, Tony Perkins invited the audience to text in if they wanted more information.  The system captured the mobile number for ongoing communication, then delivered a message with info and a URL link for more information. 

Focus on the Family is using the SMS marketing software to allow attendees at a conference the ability to text their question in to the speaker.  Our SMS marketing software receives the question, and then forwards it on to the speaker's cell phone.  The speaker then decides which questions to take, greatly enhancing the opportunity for interaction.  The system again captures the cell phone number for further communication, and Focus on the Family has the opportunity to maintain a dialogue with the conference participants.    

In addition to text to cell phone, the Edge Mobile SMS platform also has text to screen capabilities for live events.  The text message comes in to the system, the computer operator screens the message, and if appropriate, moves it over to the screen, Jumbotron, etc. using our computer interface software.  This function greatly enhances the interactivity of any live event.

About Edge Mobile SMS marketing software:  The SMS marketing software is web based, highly sophisticated, and connects to all major US carriers and most international carriers as well.  It has tremendous functionality, with text to cell phone and text to screen just a few of the capabilities.  For more information, go to http://www.edgemedia.biz/index-3.html.

About Edge Media: Edge Media is a Christian full service leading interactive agency serving broadcast, ministry, non-profit, and for profit organizations.  As a Christian advertising agency we are committed to the highest ethical standards and client service, while offering cutting edge technological solutions that deliver exceptional results.

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