The Marketing Edge

I just read an interesting article from Marketing Sherpa regarding the use of SEO and social media together.  It is something I have believed in and we have practiced at Edge Media for a very long time, but it is the first time I have ever seen it quantified by research data. 

After reviewing Sherpa's marketing benchmark report, Adam Sutton, a reporter for Marketing Sherpa, stated: "Clearly, SEO is more effective at attracting attention and ultimately converting people. However, social media is more likely to increase positive thinking around a product and brand.

This leads me to a hypothesis: marketers who engage in SEO and social media have 58.8% higher conversion rates for organic traffic because their social media work has increased trust in their brands and products."

At Edge Media, we link SEO and social media together by integrating the same keywords into both the SEO and social media content, as well as integrating inbound linking strategies into the social media content as well.  Keep in mind that the search engines index social media content as well as web content, and it is especially helpful with a solid content and linking strategy.

We are believers in integrated marketing strategy!  When creating the marketing strategies, it is critical to think through how many ways each effort can be used, and to maximize each effort.  Another good example of this is linking social media and managing it from one feed, so that consistent data is feeding across numerous sites to boost results, all including keyword enriched content and backlinking. 

As a leading interactive agency, we have seen very substantial results for our clients using this strategy.   One particular success story is that we increased website traffic for a client from 1,100 monthly visitors to 40,000 visitors in just four months using our interactive web agency strategies.  For more information on how to get started in social media, download our "Social Media 101" guide from the Edge site at: http://www.edgemedia.biz/index-7.html

About Edge Media:  Edge Media is a leading interactive advertising agency located in Phoenix AZ serving local, national, and international clients.