The Marketing Edge

Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool to view traffic and competition on particular keywords.

By now hopefully you have identified the keywords that can get your stations in front of new listeners and business owners who are not currently involved with the station.    You now need to direct someone to start building out your social media platform.  We recommend a platform of at least 20 different sites, all with keywords integrated into the content and linked back to the website.  It is critical to include keywords and backlinking in every internet effort to impact natural search results.
 
Once the platform is built out, I recommend using a content aggregator to quickly and easily manage your social media from one location.   Step 2 then involves building out the system and then linking it all together.  When this is done, you have the following benefits:
 
1) Ease of social media management
2) Significant impact on search engine results.
3) A viable platform to sell to clients that will generate sales and impact their search engine results.
 
Request the complimentary social media whitepaper, click here.

We are also offering complimentary NTR Revenue Workshops for radio including training on generating revenue with social media, text messaging, and maximizing the revenue from your stations' websites.  You can click here for more info and to register.

Also, if you are interested in becoming the Preferred Radio Stations in your market, click here for info on a proven and turnkey interactive revenue generating system.

If you do not already receive the Radio Preferred Bi-Weekly Bulletin, focusing on revenue generating strategies, maximizing NTR opportunities, and solid research on advertiser needs, please e-mail us for your complimentary subscription at: info@radiopreferred.com.

By the way, Radio Preferred and Edge Media offer full service radio marketing, so we can easily take care of building this platform for you, train someone, and turn it over for you to reap the benefits!  We offer numerous internet marketing solutions, a bulk SMS software solution to integrate text messaging into programming and sales, and complete training for your marketing and advertising consultants.