The Obama campaign of 2008 used SMS marketing software to deliver text messages in an extremely effective manner and a significant database of mobile numbers (estimated at over two million numbers) were collected for campaign communications. Research indicates that text messaging increased voter turnout by at least 5%, which is substantial. Research also indicates that younger demos (18-34) and Hispanics are most likely to respond to text messages.
The Republican Party needs to adopt an effective mobile political campaign strategy including apps, ringtones, wallpaper, viral components, and action alerts. Event participation, voter registration, and voter turnout messaging. The time to collect data is right now with opt in sign ups at political events. The use of bulk SMS services is very cost effective, particularly when compared to the cost of direct mail and phone calls.
As a leading interactive agency, Edge Media integrates its SMS marketing software system, Edge Mobile, with marketing research and strategy to create mobile marketing campaigns that are cost effective and produce measurable results.
The Republican Party needs to adopt an effective mobile political campaign strategy including apps, ringtones, wallpaper, viral components, and action alerts. Event participation, voter registration, and voter turnout messaging. The time to collect data is right now with opt in sign ups at political events. The use of bulk SMS services is very cost effective, particularly when compared to the cost of direct mail and phone calls.
As a leading interactive agency, Edge Media integrates its SMS marketing software system, Edge Mobile, with marketing research and strategy to create mobile marketing campaigns that are cost effective and produce measurable results.
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