As a leading interactive agency, we are asked often about launching social media campaigns. As a matter of fact, I was asked yesterday if I could get a client's accounts up and running within a couple of days. The answer... "No, sorry..." Because... we always recommend to our clients that a social media strategy is in place PRIOR to the launch of a campaign.
This is part two of social media strategy sessions, focused on action steps after the goals have been established.
When considering what action you want folks to take on your social media sites, there are a number of options listed below from the Interactive Advertising Bureau. Think through what your goals are, and then create some actionable steps to move your followers towards your goals using action steps.
Action examples:
o Contest/Sweeps Entries
o Coupons downloaded/redeemed
o Games played
o Videos viewed
o Uploads (e.g. images, videos
o Poll votes
o Messages sent (e.g. Bulletins, Updates, Emails, Alerts)
o Invites sent
o Newsfeed items posted
o Comments posted
o Friends reached
o Topics/Forums Created
o Number of Group Members or Fans
o Reposts (“Shares“)
Always keep in mind the end goal as you craft the strategy. Example: How does having a new topic posted with potential customer comments posted help move you towards your goal? What are the benefits?
Have your strategy in place prior to launching your social media campaign so that you can measure the activity against the goals set.
About Edge Media: Edge Media is a leading Christian interactive advertising agency focusing on delivering exceptional ROI for our clients using cutting edge technology and scientific research. We work in our clients' best interest, not our own, an ethical business practices that are above reproach are a must for our marketing and advertising consultants. We offer Edge Mobile SMS marketing software that delivers bulk SMS services, as well as mobile websites, WAP pages, social media, internet marketing, and a host of other services to give our clients the results they need. Check out more regarding our client services at: www.edgemedia.biz/index-2.html
This is part two of social media strategy sessions, focused on action steps after the goals have been established.
When considering what action you want folks to take on your social media sites, there are a number of options listed below from the Interactive Advertising Bureau. Think through what your goals are, and then create some actionable steps to move your followers towards your goals using action steps.
Action examples:
o Contest/Sweeps Entries
o Coupons downloaded/redeemed
o Games played
o Videos viewed
o Uploads (e.g. images, videos
o Poll votes
o Messages sent (e.g. Bulletins, Updates, Emails, Alerts)
o Invites sent
o Newsfeed items posted
o Comments posted
o Friends reached
o Topics/Forums Created
o Number of Group Members or Fans
o Reposts (“Shares“)
Always keep in mind the end goal as you craft the strategy. Example: How does having a new topic posted with potential customer comments posted help move you towards your goal? What are the benefits?
Have your strategy in place prior to launching your social media campaign so that you can measure the activity against the goals set.
About Edge Media: Edge Media is a leading Christian interactive advertising agency focusing on delivering exceptional ROI for our clients using cutting edge technology and scientific research. We work in our clients' best interest, not our own, an ethical business practices that are above reproach are a must for our marketing and advertising consultants. We offer Edge Mobile SMS marketing software that delivers bulk SMS services, as well as mobile websites, WAP pages, social media, internet marketing, and a host of other services to give our clients the results they need. Check out more regarding our client services at: www.edgemedia.biz/index-2.html
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