In a recent Marketing Sherpa survey, 93% of marketers surveyed believe social media will compliment other marketing strategies, and 88% of those surveyed believe social media will soon become standard marketing strategy along with e-mail and search marketing. I agree, and believe that one of the primary values of social media is the relationship opportunity social media creates to interact with the consumer.
As a leading interactive agency, we are integrating social media into our campaigns with strong results. We are using tools like Ping.fm to autoflow content across social media sites and blogs to impact search engine optimization results as well. Our marketing and advertising consultants are studying the conversations and getting involved with the dialogue, asking questions to better understand the customer experience for our clients and finding ways to improve it for the consumer. This is emerging media and new technology for the interactive web agency to get involved with and learn how to best serve both the client and the customer, and we believe it is most likely one of the most important marketing mediums there is, as we no longer live in an age of pushing out information, but rather an age of conversation. At Edge Media, we want to jump into that conversation for the benefit of all involved.
As a leading interactive agency, we are integrating social media into our campaigns with strong results. We are using tools like Ping.fm to autoflow content across social media sites and blogs to impact search engine optimization results as well. Our marketing and advertising consultants are studying the conversations and getting involved with the dialogue, asking questions to better understand the customer experience for our clients and finding ways to improve it for the consumer. This is emerging media and new technology for the interactive web agency to get involved with and learn how to best serve both the client and the customer, and we believe it is most likely one of the most important marketing mediums there is, as we no longer live in an age of pushing out information, but rather an age of conversation. At Edge Media, we want to jump into that conversation for the benefit of all involved.

Comments for Social Media Should be Standard Practice for a Leading Interactive Agency