A recent article from Marketing Sherpa highlighted a 97% agreement with the statement, "I agree that social media will become a standard marketing tactic for most companies, like e-mail or search marketing. It will have its own budget line item and staff, like e-mail and search marketing." WHOA... when social media gets its own staff and budget, you know it is here to stay!
Marketing and advertising consultants are all over this. Many are using social media but not sure how to move the needle from interaction to sales. As an interactive web agency, we are studying this emerging channel closely and creating tactics that start with social media and then move to other marketing channels. Social media creates the ability to interact directly with customers, which is what marketers have needed for a long time. Instead of just pushing out data, marketers can now respond to the stated needs of the consumer. The landscape is indeed changing.
As a leading interactive agency, we are committed to creating strategies that really move the needle from interaction with the consumer to sales (if that is the client goal). There has to be strategy in place that begins with social media and ends with sales, otherwise we are just having fun tweeting on Twitter. I recommend creating the strategy prior to launching the social media campaign. For example, once you have a following on Twittter, how are you interacting with these people? What are you learning? What can you offer of value? And (strategy here), can you create the offer in such a way to move them from Twitter to YOUR website where you can then engage on a deeper level using data capture and remarketing strategy? Marketing and advertising consultants need to really strategize before engaging.
If you are new to social media, you can view a basic presentation of how to get started or listen to an audio file with basics. The files are posted on the Edge Media website: www.edgemedia.biz/index-7.html
Marketing and advertising consultants are all over this. Many are using social media but not sure how to move the needle from interaction to sales. As an interactive web agency, we are studying this emerging channel closely and creating tactics that start with social media and then move to other marketing channels. Social media creates the ability to interact directly with customers, which is what marketers have needed for a long time. Instead of just pushing out data, marketers can now respond to the stated needs of the consumer. The landscape is indeed changing.
As a leading interactive agency, we are committed to creating strategies that really move the needle from interaction with the consumer to sales (if that is the client goal). There has to be strategy in place that begins with social media and ends with sales, otherwise we are just having fun tweeting on Twitter. I recommend creating the strategy prior to launching the social media campaign. For example, once you have a following on Twittter, how are you interacting with these people? What are you learning? What can you offer of value? And (strategy here), can you create the offer in such a way to move them from Twitter to YOUR website where you can then engage on a deeper level using data capture and remarketing strategy? Marketing and advertising consultants need to really strategize before engaging.
If you are new to social media, you can view a basic presentation of how to get started or listen to an audio file with basics. The files are posted on the Edge Media website: www.edgemedia.biz/index-7.html
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