The Marketing Edge

Marketing Sherpa recently reported that almost 23% of companies/agencies that use social media as a marketing channel have matured to the strategic phase.  According to Sherpa, many companies use social media but do not integrate research and objectives into their actions or the devices they choose.  Social media is definately a strategic marketing channel that a leading interactive agency will utilize with a well thought out plan.

Many advertising and marketing consultants are hopping on the social media bandwagon, but almost 32% are still in some sort of trial phase (Marketing Sherpa, 2009).  The other 45% are in transition - discovering more about the media and how to make it work efficiently to accomplish a goal.  Marketing Sherpa laid out an acronym - ROAD - research, objectives, actions, and devices.  An interactive web agency should lay out a ROAD map before embarking upon social media marketing.

At Edge Media our marketing and advertising consultants do their homework first. WHO is the customer?  What is already being said about the industry?  Listening is important on the social media platforms.  We research, listen, refine objections, and then create a plan that outlines the actions and which social media platforms match the research and objectives.  Only after the homework is done do we actually implement the strategy, and even after that it is tested and refined, and then results are measured and improved upon.

Advertising agencies, marketing companies, marketing and advertising consultants alike recognize the power of this emerging medium.  It has a great deal of potential if used effectively.  As a leading interactive agency in Phoenix, AZ, we will make sure your strategy is effective!  Download a short "Social Media 101" presentation and listen to the audio file on our website at www.edgemedia.biz/index-7.html