The last couple of days have been packed full of buying radio. National radio, syndicated radio, local radio... Don't get me wrong, I love radio. I spent almost a decade working IN radio. But... radio is not a complete marketing tool. Radio with a big picture strategy can be really effective, and every dollar spent maximized. Radio for the sake of the single sale is not making the most of the potential, or squeezing all of the marketing bang for the buck out of the buy.
To be really effective, radio has to have a lead capture mechanism for remarketing purposes. Why spend the money to talk to someone, have them interested, and then end the relationship? One of our specialities is interactive web agency strategies. I personally do not think radio should ever be purchased without an interactive web strategy behind it for remarketing. When buying any media interactive agency strategy should be to integrate the web in to capture every lead and develop the relationship. There is value to the immediate buy, but the cost per lead and cost per sale go down dramatically when remarketing kicks in.
Landing pages, autoresponders, drip marketing, e-newsletters, and the list goes on. Our Edge Media marketing and advertising consultants are experts in creating and executing the interactive web agency strategy. As a leading interactive agency, we never want to hear, "Go buy some spots!". We want to hear, "Create and execute a strategic marketing plan that delivers exceptional results!", and we will do just that.
To be really effective, radio has to have a lead capture mechanism for remarketing purposes. Why spend the money to talk to someone, have them interested, and then end the relationship? One of our specialities is interactive web agency strategies. I personally do not think radio should ever be purchased without an interactive web strategy behind it for remarketing. When buying any media interactive agency strategy should be to integrate the web in to capture every lead and develop the relationship. There is value to the immediate buy, but the cost per lead and cost per sale go down dramatically when remarketing kicks in.
Landing pages, autoresponders, drip marketing, e-newsletters, and the list goes on. Our Edge Media marketing and advertising consultants are experts in creating and executing the interactive web agency strategy. As a leading interactive agency, we never want to hear, "Go buy some spots!". We want to hear, "Create and execute a strategic marketing plan that delivers exceptional results!", and we will do just that.
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