Radio Preferred Bi-Weekly Bulletin Vol. 1 Just Released

Monday, June 13, 2011 by Vickie Isaac
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Radio Preferred Bi-Weekly Bulletin Vol. 1 was just released.  Below is a sample of the content.  With over 50 years of combined broadcast and marketing experience, Radio Preferred will over insights and strategies for radio stations to grow revenue.  If you are not subscribed, e-mail us at info@radiopreferred.com for your complimentary subscription.

Content includes Marconi Award Winner Jim Seemiller's Radio Ready Ideas, always focused on ways to grow revenue including insights from this issue: nline video advertising is one of the fastest growing area,  up 20% over last year.

Opportunity: We have one of the best opportunities to tie into that business. Our streaming with thousands of daily listeners has video pre-rolls....it is your most valuable inventory. This should be sold out at premium rates.

Vickie's Interactive Insights - the next few issues will focus on the real value of social media for radio.  Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool.  I will outline the step by step strategic process in our next bulletin, so be sure to stay tuned!

Subscribe today by e-mailing  info@radiopreferred.com

About Radio Preferred: Radio Preferred is a division of Edge Media focusing on NO-RISK REVENUE GENERATING for radio stations.  Our featured product - The Preferred Marketing System is an innovation, interactive, and  turnkey solution to add at least 10% more in monthly revenue and annual contracts within 60 days of startup with NO UPFRONT COSTS OR RISK.  Edge Media provides an attractive website fully customized for your market, all sales collateral, and sales training AT YOUR STATION to maximize your station's success.

About Edge Media: Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  Our advertising and marketing consultants have over 50 years of combined radio experience and we know what it takes to generate sales.  Our cutting edge strategies include SMS marketing software, social, mobile, blogging, and of course...radio!  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

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