Part Two in growing business online is the process of local linking. This is a powerful strategy for local, national, and international businesses. "Winning" on a local level is easier and faster than winning in natural search on a national level. If you are a national or international business, maximizing your local presence in numerous markets will significantly impact your national results. For example Edge Media does business locally, nationally, and international. One of our keywords is leading interactive advertising agency (national & international). We also have chosen keywords that describe us but don't have heavy competition around the terms with words like interactive web agency (national), marketing and advertising consultants (national) and marketing companies Phoenix (local). Another keyword is advertising agencies Phoenix AZ where we win locally on this term. You can see the strategy to find words that you can win on based on lower competition, and then winning locally, then nationally. Below are the steps to get this done:
1) As discussed in the first blog, from your research, define the keywords that people use to find your business. You can get keyword ideas from Google Adwords. Make sure these keywords are in the content of your website.
2) Build accounts in local sites like AOL Local, Google Local,Yahoo Local, Bing Local, Live Search Maps, Kudzu, Merchant Circle, etc.
3) Always link back to your website, and use your defined keywords in your descriptions.
Each account should include your business logo, a description that is keyword optimized, and where possible, encourage existing customers/supporters to write reviews for you. Reviews are considered the most credible form of marketing. This will take some time to accomplish, but you will see the fruit of your efforts. Numerous local sites like Merchant Circle also allow for updates, offers, blogging, etc., so take advantage of these as you are able.
The next discussion will be the inclusion of social media in your online search strategy so be sure to check back!
About Edge Media: Edge Media is a leading interactive advertising agency specializing in cutting edge technologies that give our clients significant return on their marketing investments. Some of our tools include SMS marketing software to deliver bulk SMS services (text messages), mobile web, mobile apps, optimized blogging, search engine optimization, and more! Check out our client services listed on our site www.edgemedia.biz/index-2.html
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