The Marketing Edge

Welcome to Part 2 of the Search Engine Optimization Series!  By now you should have 25 keywords identified that best describe your business.   It is now time to put them to use!  They need to be used in multiple ways.

First, they need to be integrated into your website content.  Don't jam pack them in, but try to use them in ways that make sense, and in several places per page.  You won't get all of your keywords on the same page, so don't try.  Search engines look for relevant content, not just repetitious keywords.   For example, for Edge Media, we mention that we are a leading interactive agency several times in our blogs and social media.  We reference the fact that we offer bulk SMS services, that we are a mobile advertising agency, and we always include our business name and link back to our website. 

The keywords then need to be integrated into the code of your website in title tags, description tags, etc.  If you don't know how to do this, we can certainly help!  For example, the Edge Media website title tag for the home page will read "Edge Media, a Leading Interactive Agency" in the title code for the home page.

Next, as you are adding content on your social media sites, be sure to use your keywords in ways that make sense, and always link back to your website to the appropriate page.  Don't always link back to the home page, link to the page that is relevant to what you are writing about.  For example, we offer a number of webinars to various potential clients - businesses, radio stations, non-profits, etc.   As we write about these webinars in our blogs and social media, we reference the URL of the page that is appropriate.  Our recent radio revenue webinar series would be included in a blog and social media post as follows:  "Don't miss out on Edge Media's upcoming Radio Revenue Workshop Series!"

And finally, you need to be building the reputation of your company leadership, so be sure to include their name and a link back to the page on your website - most likely the About Us page.  This helps protect your company's reputation as well as build the professional profile of your company's leadership.  For example, if you Google Vickie Isaac Edge Media you will find that at least the first sixty listings around the company name and my name are all our listings/links.  I would use my name and then link back to the Edge Media About Us page.

That's all for this session - get busy with your keywords - happy optimizing!

About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix, AZ serving local and national clients.  We specialize in cutting edge strategies that deliver exceptional ROI for our clients, including mobile advertising agency solutions, SMS marketing software, interactive web agency solutions, and much more!