Doug Plank, Chicago Bear 46 Defense,
NFL Coach & Broadcaster Creates
Winning Game Plan Workshop

Doug Plank offers the complimentary Winning Game Plan Workshops for Business. The first one is in Phoenix on Thurs. June 2, 2011 to help business owners & decision makers win against the odds. For info & scheduling in your city: www.winninggameplan.biz

FOR IMMEDIATE RELEASE

May 2, 2011
Phoenix, AZ
For immediate release: Edge Media is pleased to announce new additions to its client roster. 

We welcome Doug Plank, former NFL Chicago Bears player #46, original member of the 46 Defense that gave the Bears its SuperBowl win in the 80's, former NFL coach for the Jets and Falcons, & successful business owner.  Doug's Winning Game Plan Workshop for businesss is a great roll up your sleeves strategy session to help businesses compete and win in difficult economic times.  Doug's first workshop is May 19th in Phoenix.  Registration is free, but seating is limited.  For more info, click here:  http://www.winninggameplan.biz

We also welcome Kimbrell Racing. Austin Kimbrell is a talented short course driver competing in the Lucas Oil Off Road Series this season in Pro-Lite and UTV classes.  Watch him this season on CBS, Speed, & Versus!

About Edge Media:  Edge Media is a leading interactive advertising agency in Phoenix AZ specializing in cutting edge marketing strategies that deliver exceptional return on our clients' investments, including SMS marketing software, mobile advertising agency solutions, and expert marketing and advertising consultants that deliver research based solutions.

  Edge Media is pleased to announce the upcoming Winning Game Plan Workshop with keynote speaker Doug Plank, former Chicago Bear and NFL Coach.  Business owners and decision makers are invited to attend on May 19th, 11:30-1:00 in Phoenix for a complimentary lunch and roll up your sleeves business strategy workshop. 

  Doug will share the 4 A's of a Winning Game Plan that helped him win against the odds as a NFL football player and coach, as well as a successful business owner.

Vickie Isaac, President of Edge Media, will offer hands on marketing training for business owners to attract new customers online, and Jim Seemiller, VP of Edge Media, will share specific strategies for business growth that he has gained from over 40 years of helping Arizona businesses grow.

Sponsors for the event are Edge Media, Compass Bank, and Scottsdale.com.  Seating is limited, so register now.  For more info and to register, go to www.winninggameplan.biz

Welcome to Part 2 of the Search Engine Optimization Series!  By now you should have 25 keywords identified that best describe your business.   It is now time to put them to use!  They need to be used in multiple ways.

First, they need to be integrated into your website content.  Don't jam pack them in, but try to use them in ways that make sense, and in several places per page.  You won't get all of your keywords on the same page, so don't try.  Search engines look for relevant content, not just repetitious keywords.   For example, for Edge Media, we mention that we are a leading interactive agency several times in our blogs and social media.  We reference the fact that we offer bulk SMS services, that we are a mobile advertising agency, and we always include our business name and link back to our website. 

The keywords then need to be integrated into the code of your website in title tags, description tags, etc.  If you don't know how to do this, we can certainly help!  For example, the Edge Media website title tag for the home page will read "Edge Media, a Leading Interactive Agency" in the title code for the home page.

Next, as you are adding content on your social media sites, be sure to use your keywords in ways that make sense, and always link back to your website to the appropriate page.  Don't always link back to the home page, link to the page that is relevant to what you are writing about.  For example, we offer a number of webinars to various potential clients - businesses, radio stations, non-profits, etc.   As we write about these webinars in our blogs and social media, we reference the URL of the page that is appropriate.  Our recent radio revenue webinar series would be included in a blog and social media post as follows:  "Don't miss out on Edge Media's upcoming Radio Revenue Workshop Series!"

And finally, you need to be building the reputation of your company leadership, so be sure to include their name and a link back to the page on your website - most likely the About Us page.  This helps protect your company's reputation as well as build the professional profile of your company's leadership.  For example, if you Google Vickie Isaac Edge Media you will find that at least the first sixty listings around the company name and my name are all our listings/links.  I would use my name and then link back to the Edge Media About Us page.

That's all for this session - get busy with your keywords - happy optimizing!

About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix, AZ serving local and national clients.  We specialize in cutting edge strategies that deliver exceptional ROI for our clients, including mobile advertising agency solutions, SMS marketing software, interactive web agency solutions, and much more!

We are excited about our next series of training resources for businesses and broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for Edge Media, several of our most important keywords are marketing companies Phoenix, advertising and marketing consultants, interactive web agency, and advertising agencies Phoenix AZ.   We want folks to find us who are looking for an advertising agency but are not already familiar with the name Edge Media .  We always choose our name as a keyword, so the name keyword is Edge Media. 

The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook and Twitter educational interaction! We can help you grow your organization!  Below are the links:

Edge Media on Twitter
Edge Media on Facebook

In the meantime, if we can help you grow your business, don't hesitate to contact us!  E-mail us at info@edgemedia.biz.

About Edge Media:  Edge Media is a full service  advertising agency located in Phoenix, AZ and serve local and national business and broadcast organizations.  We offer cutting edge marketing and technology solutions that deliver exceptional results for our clients, including SMS marketing software, bulk SMS services, and experienced, expert interactive web agency marketing and advertising consultants. 

We are excited about our next series of training resources for churches, ministries, and Christian broadcast!  Search engine optimization is critical to outreach, and should be a key component of every strategy to increase exposure and influence.   Why?  People use search engines 80% of the time when looking for something new.  Do you want folks who are looking for what you have to offer but don't know your name to find you?  That is where search engine optimization comes in! 

This new training series will provide some of the step by step strategies that you can incorporate into your marketing/outreach.   And, of course, if you don't want to try this at home, we are always here to do it for you!  As a leading interactive Christian advertising agency, we have helped our clients increase website traffic by as much as 400% in three months, while increasing income 70%!   It is all about identifying the interest and getting out in front of the traffic that already exists online, and then redirecting that traffic to your website.

The first step, which we will discuss briefly today, is to identify those keywords that define what you do.  For example, for ChurchLink Communications, several of our most important keywords are Christian marketing company, Christian interactive, Christian advertising agency, and Christian agency.   We want folks to find us who are looking for a Christian advertising agency but are not already familiar with the name ChurchLink Communications.  We always choose our name as a keyword, so other keywords are ChurchLink Communications and Edge Media.  The next set of keywords for us then revolve around our particular products, so mobile advertising agency is a keyword, reflecting the fact that we offer text message marketing and mobile marketing.  SMS software is another word, so that we get out in front of folks looking for text message marketing software.  We generally recommend choosing 25 keywords to start. 

It is also important in the keyword identification process to get out of your shoes and into the shoes of those who are looking for what you have to offer.  We measure our keywords against the volume of traffic that already exists, as well as how competitive those words are with other folks who offer similar services to us.  Folks inside our own organizations tend to lean towards the more technical terminology instead of the layman terminology that most of the search revolves around.  For example, for us, SMS marketing software is a bit technical, so the folks searching on that term already really know what they are looking for, as opposed to someone who searches for text message marketing or texting for business.

So, put on your thinking caps and identify your top 25 keywords.  If you need our services to help identify those terms and measure them for traffic volume and competition, we offer very reasonable search engine optimization services!   The next post will discuss the next step - what do you do with these 25 terms??   Stay tuned.  And be sure to post questions if you have something specific you would like addressed. 

We'd like to also invite you to join us on Facebook, Twitter, and our New Testament Bible Study on  Facebook for encouraging and educational interaction! Below are the links:

ChurchLink on Twitter: twitter.com/ChurchLink
ChurchLink on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307
New Testament Bible Study on Facebook: www.facebook.com/pages/ChurchLink-Communications/246702415307#!/group.php

In the meantime, we pray that the Lord continues to bless you and strengthen you as you serve Him!

Blessings,

Vickie Isaac
President/ChurchLink Communications
info@churchlinkcommunications

About ChurchLink Communications:  ChurchLink Communication is a full service Christian advertising agency operating as a division of Edge Media LLC.  We are located in Phoenix, AZ and serve local and national churches, ministries, and Christian broadcast organizations.

  Edge Media is pleased to announce an upcoming webinar for radio stations!  The Digital Money Train Webinar is scheduled for March 1st, and designed to help radio stations grow their revenue using a few simple interactive tools.   Find out how one station sold an annual every seven hours, adding 150 annual contracts in 90 days!

Presenters include Jim Seemiller, VP of New Business Development at Edge Media, and Marconi Award Winning General Manager, and Vickie Isaac, President of Edge Media, and adjunct professor.

About Edge Media - Edge Media is a leading interactive advertising agency that specializes in supporting radio stations with revenue solutions.  We are also a mobile advertising agency offering SMS marketing software to our radio clients as well as many other creative revenue solutions.  Sign up below to find out how we can help your station make money!

To register for the upcoming webinar, click below:

Another ChurchLink Church Communications Strategy Webinar has been scheduled for Feb. 17th at 10AM MST.   To register, go to www.churchlinkcommunications.com/webinar

After great turnout at the last one, and a wonderful time visiting with pastors at the Pastor's Leadership Conference in Phoenix, it is apparent that this is something that the Church both needs and wants. 

As a Christian advertising agency, we are excite to be able to be a part of helping churches and ministries expand their outreach and increase their influence!   We will discuss ways to use existing technology and a few simple tools to dramatically increase the number of people who see and respond to your message. 

About ChurchLink: ChurchLink Communications is a Christian interactive agency that specializes in cutting edge technologies that create exceptional growth opportunities for our clients.   As a Christian agency, we are committed to serving local and national churches and ministries, and it is our mission to provide every tool possible to extend the impact of the Gospel.  We are unaware of any other Christian marketing company that offers the broad range of services and expertise in technology that we do.  Check out our client services page at: www.churchlinkcommunications.com/clientservices.html   ChurchLink is a division of Edge Media, with over a decade of experience in serving local and national clients.

Don't miss Church Communication Strategies for 2011 - learn how to increase outreach, influence, and interactivity using simple communications and technology tools.  Presented by Vickie Isaac, MEd., President/Owner of ChurchLink Communications and Edge Media, and adjunct professor. 

The webinar will cover online communications strategies including blogging, social media, search engine optimization, and text message marketing.  Find out why organizations like Family Research Council and Focus on the Family use our technology to expand their outreach, as well as churches, radio stations, and ministries around the country.    To register, click here:  www.churchlinkcommunications.com/webinar

ChurchLink Communications is a leading Christian advertising agency committed to equipping the Church with every available tool to effectively communicate the Gospel. 

Complimentary Church Communications Strategy Webinar Does Your Communications Strategy Keep Up in 2011? Tues. January 25th, 10 am CST. Presented by Vickie Isaac, M.Ed, President/Owner & Adjunct Professor ChurchLink Communications & Edge Media   As a leading Christian interactive agency, we have over 35 years of experience serving Christian ministries and churches around the country, including ministries like Focus on the Family and the Family Research Council.    The ChurchLink Communications mission is to empower the Church to extend the outreach of the Gospel and strengthen Church impact using every available and appropriate communication strategy and technology available.  Topics Include: Outreach: Did you know thousands of people are searching for a church in your city using search engines? Are you maximizing your outreach opportunities with your website?    Ministry: Thousands search online in your city for information about Jesus and Christianity. Are you using the internet as a publishing platform for your message? Are you making the most of the opportunity for outreach?   Connection: Social Media - How to use it correctly to build relationships and why it is important to increase influence. <  Cutting Through the Clutter - Did you know text messaging now exceeds calling for adults 18-54?  Learn how to use it for prayer, security, sermon interaction, events, & more!     ChurchLink Communications, a Christian advertising agency, is a division of Edge Media www.churchlinkcommunications.com iinfo@churchlinkcommunications.com        602-943-2030

Be sure to register for the complimentary webinar on January 25th - Church Communications Strategy for 2011!  We will illustrate how effective communications strategy can impact the effectiveness of your message and increase your outreach.  Presented by Vickie Isaac, M.Ed., President and Owner of Edge Media and ChurchLink Communications.  The webinar will include topics like using social media effectively, increasing traffic to your church or ministry website, effective use of blog tools, and text messaging for churches.    Find out why organizations like Focus on the Family and the Family Research Council use our services to increase the impact and outreach of their messages.  To register, click below:


The event is sponsored by ChurchLink Communications, a leading Christian interactive advertising agency.  It is the mission of ChurchLink Communications to equip the Church with every available and appropriate communications tool.  With over three decades of Christian marketing company experience, ChurchLink Communications has helped churches and ministries around the world. ChurchLink Communications specializes in Christian interactive strategies that utilize cutting edge technologies like SMS marketing software,  while creating easy to use communications systems for our clients.  ChurchLink Communications, a Christian agency, is a division of Edge Media, an advertising agency located in Phoenix AZ serving local and national clients also specializing in cutting edge technologies including mobile advertising agency solutions like SMS software, mobile apps, and mobile pages.  We deliver results for our clients!

Lots of online growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation...  How do you grow influence with blogging?  And... what in the world do you write about time after time to accomplish that purpose?

Great questions!  ChurchLink Communications and Edge Media we use keyword optimized blogging to do all of the above.  Properly connected, a keyword optimized blog is a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.

This brings us to the primary topic of this blog - CONTENT.  The first cardinal rule is that a credible blog is NOT a sales pitch.  Just as you get tired of people who always talk about themselves and how wonderful they are, an organization that does the same thing will not win friends or influence people....   :-)     What do you have to offer in that fills a legitimate need for your target audience?  At ChurchLink Communications and Edge Media, we believe that there are lots of ministries and churches out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to use the internet for outreach in order to grow.  As a leading Christian interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions.  With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.  

It is important to include keywords and phrases that people generally use when searching for your business.  The idea is to have new customers find you, not just customers who know your name.  So, you'll notice I've integrated terms like leading Christian interactive agency, Christian marketing company, and Christian agency, etc, that are all key search terms for us.  Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content.   I do recommend the keyword optimized system that we offer at ChurchLink Communications and Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published.  It really is our fastest search engine optimization tool. 

     We have some low cost plans that include local search engine optimization, social media strategy, and blogging if you are interested.  If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@churchlinkcommunications.com! 

  Lots of business growth experts will encourage blogging for name awareness, thought leadership, and oh yeah... lead generation...  How do you grow business with blogging?  And... what the heck can you write about time after time to accomplish that purpose?

  Great questions!  At Edge Media we use keyword optimized blogging to do all of the above.  Properly connected, a keyword optimized blog is simply a lead generating engine that gives you top natural search rankings while positioning you as a thought leader in your field IF you have something relevant to say.

  This brings us to the primary topic of this blog - CONTENT.  The first cardinal rule is that a credible blog is NOT a sales pitch.  Just as you get tired of people who always talk about themselves and how wonderful they are, a business that does the same thing will not win friends or influence people....   :-)     What do you have to offer in your industry that fills a legitimate need for your target audience?  At Edge Media, we believe that there are lots of businesses out there who don't have the budget for expensive advertising agencies, yet genuinely need to know how to market their products/services in order to grow their businesses.  As a leading interactive agency, we understand how rapidly technology has changed, including the internet, social media, mobile advertising, etc., and we can provide some "how to" help in these arenas, as well as offer low cost solutions for small to mid-size businesses.  With this strategy, we connect the dots - thought leadership, valuable content, lead generation, and increase in position with the search engines.  

   It is important to include keywords and phrases that people generally use when searching for your business.  The idea is to have new customers find you, not just customers who know your name.  So, you'll notice I've integrated terms like leading interactive agency, mobile advertising agency, advertising agencies Phoenix AZ, interactive web agency, etc, that are all key search terms for us.  Integrating these key terms at appropriate densities increases the likelihood of search engines ranking your relevant, keyword enriched content.   I do recommend the keyword optimized system that we offer at Edge Media, as our software system tells us when we have integrated keywords at appropriate densities, and then notifies the search engines that new content is published.  It really is our fastest search engine optimization tool. 

     We have some low cost small business plans that include local search engine optimization, social media strategy, and blogging if you are interested.  If you don't have the budget for it, there are free blogsites like WordPress and Blogger that you can start with to get up and running, they just don't have the search engine optimization muscle that our software does. If you are interested in any of our small business toolkits, just e-mail us at info@edgemedia.biz! 

Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the ChurchLink Communications series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.

After identifying at least twenty-five keywords, it is time to start blogging.  As mentioned in the introductory blog, as a leading Christian interactive advertising agency we recommend what is called compended blogging using software to optimize your effort.  It is inexpensive and our most effective search engine optimization tool.   It is possible to create keyword rich, relevant content without the software, but it is more difficult.  If you want more info on the software, contact ChurchLink at info@churchlinkcommunications.com

After the keywords are identified through solid research, it is time to create content.  Thought leadership is important in today's marketing landscape, therefore content is critical to the brand and success of the organization.  One of the first steps to consider in creating relevant content is to get out of your shoes and into the shoes of those you want to read your blog.  The key question is 1) Who is your target audience?   Having identified the target audience, the next question is 2) What do they need/want that I can give them and still accomplish my business goals?   A good example of this is why ChurchLink provides "how to" blogs.   As an Christian interactive web agency, we obviously want people to use our services to handle their social media, their keyword optimized blogs, let our marketing and advertising consultants walk them through the marketing process, etc.  So why would we give away the "how to's"?   One of the primary reasons is credibility.  Both businesses and consumers today are informed, sophisticated shoppers and they demand quality and value.  We must prove our expertise, not just tell people that we are a leading interactive agency or that our mobile advertising agency has sophisticated SMS software.  We have to prove it.  We provide thought leadership in cutting edge marketing technologies, and that is why we provide "how to's" in our blogs.

The above two questions provide direction for content, and then it becomes necessary to match expertise with content.  We will discuss content specifics in our next blog.

About ChurchLink Communications and Edge Media:  ChurchLink Communications is a division of Edge Media, a leading Christian interactive advertising agency Phoenix AZ that delivers exceptional return on our clients' advertising dollars.  We specialize in cutting edge interactive web agency strategies, plus mobile marketing, mobile websites, and mobile applications.  For more info, contact one of our advertising and marketing consultants for a complimentary review of your marketing needs. 

Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the Edge Media series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.

After identifying at least twenty-five keywords, it is time to start blogging.  As mentioned in the introductory blog, as a leading interactive agency we recommend what is called compended blogging using software to optimize your effort.  It is inexpensive and our most effective search engine optimization tool.   It is possible to create keyword rich, relevant content without the software, but it is more difficult.  If you want more info on the software, contact Edge Media at info@edgemedia.biz.

After the keywords are identified through solid research, it is time to create content.  Thought leadership is important in today's marketing landscape, therefore content is critical to the brand and success of the organization.  One of the first steps to consider in creating relevant content is to get out of your shoes and into the shoes of those you want to read your blog.  The key question is 1) Who is your target audience?   Having identified the target audience, the next question is 2) What do they need/want that I can give them and still accomplish my business goals?   A good example of this is why Edge Media provides "how to" blogs.   As an interactive web agency, we obviously want people to use our services to handle their social media, their keyword optimized blogs, let our marketing and advertising consultants walk them through the marketing process, etc.  So why would we give away the "how to's"?   One of the primary reasons is credibility.  Both businesses and consumers today are informed, sophisticated shoppers and they demand quality and value.  We must prove our expertise, not just tell people that we are a leading interactive agency or that our mobile advertising agency has sophisticated SMS software.  We have to prove it.  We provide thought leadership in cutting edge marketing technologies, and that is why we provide "how to's" in our blogs.

The above two questions provide direction for content, and then it becomes necessary to match expertise with content.  We will discuss content specifics in our next blog.

About Edge Media:  Edge Media is a leading interactive advertising agency Phoenix AZ that delivers exceptional return on our clients' advertising dollars.  We specialize in cutting edge interactive web agency strategies, plus mobile marketing, mobile websites, and mobile applications.  For more info, contact one of our advertising and marketing consultants for a complimentary review of your marketing needs. 

Edge Media is pleased to introduce the Scottsdale Preferred Marketing System.  It is unique in its' integrated approach, harnessing the power of radio, the internet, social media, e-mail, and text messaging together to create a powerful and prestigious lead generator for businesses. 

Benefits to advertisers include the sheer reach at over 500,000 Scottsdale shoppers monthly, including exposure on high traffic website Scottsdale.com, and commercials on premier stations like KOOL and KTAR.  The tremendous exposure on the advertising system  is offered at one-tenth of the cost of purchasing each component separately, making high powered integrated marketing very affordable for local business. The system offers businesses recognition, with 24/7/365 customer voting online to determine top Preferred businesses in each category. Winning businesses are honored as the Scottsdale Preferred business in their category.  The reach of over half a million people monthly across multiple marketing channels for pennies on the dollar and the prestige of being Preferred is all turnkey for the business, leaving the business free to focus on serving the new customer.
 
The Scottsdale Preferred system was created as advertising veteran Jim Seemiller interacted with many locally owned businesses who experimented with a wide variety of advertising strategies to market their businesses and many experienced the  frustration and disappointment as hard earned dollars spent on expensive ad campaigns did not yield the hoped for return on investment.   Seemiller, VP of Business Development at locally owned Edge Media,  teamed up with Becky Kelley, Executive Director of the high traffic volume site Scottsdale.com to launch the Scottsdale Preferred marketing system, a veritable interactive marketing engine for local businesses.
 
Jim Seemiller noted the tremendous success of the Preferred system in other Arizona cities in helping to grow business for companies using this increased value added marketing plan. Seemiller states, "We fully expect that Scottsdale Preferred will bring even bigger results for participating companies as they look to grow their business. With partners like Scottsdale.com, the elite website for Scottsdale businesses and our radio partners, we think that we even have more to offer. I have not seen another advertising plan that delivers the results, the amount of ad value as Scottsdale Preferred does."
 
Becky Kelley is optimistic that the advertising system will help Scottsdale businesses grow, "We are excited to be working on a campaign of this caliber with Jim Seemiller and Edge Media.  Scottsdale.com was built as a community website and this Scottsdale Preferred marketing campaign is a perfect complement.  We are coupling an already popular local Scottsdale website with a proven, successful and innovative marketing system that is designed to grow Scottsdale merchant's business."
 
For more information about Scottsdale Preferred, contact Jim Seemiller, VP of Business Development at Edge Media.  Jim can be reached at 602-943-2030 x 5, and by e-mail at jim@edgemedia.biz.  Advertiser information is available at http://www.scottsdalepreferred.com.  
 
About Edge Media: Edge Media is a leading interactive advertising agency dedicated to providing its clients with cutting edge technology and innovative marketing strategies through a wide range of services that include consultation, market research, media planning/purchasing/creation, graphic and web design, SEO, internet advertising, public relations, organizational support, social media, and mobile marketing thru SMS marketing software that provides bulk SMS services. Our advertising and marketing consultants are experienced, creative marketers that help our clients' business to grow. Edge Media has offices in Phoenix, AZ and is reachable online at http://www.edgemedia.biz and 602-943-2030.

About Scottsdale.com: Scottsdale.com is the number one resource for both local residents and discriminating individuals who wish to visit the City of Scottsdale. Scottsdale.com is the ultimate destination website for visitors, but also a site that locals rely on for information on a daily basis. Scottsdale.com has offices in Scottsdale, AZ and is reachable online at http://www.scottsdale.com and info@scottsdale.com.

Many online marketing experts say that content is king when it comes to online influence.  How do you get content onto the web that attracts visitors and positively impacts website visitors and ultimately your bottom line?  There are a number of steps to take that can accomplish this goal.  This next educational series will tackle the steps to take to become a publisher of online content that has an impact.

At Edge Media and ChurchLink Communications, our FASTEST and most EFFICIENT tool is called keyword optimized blogging.  We use software to accomplish this and it is inexpensive and highly effective. You can do this without this software, it just won't be as effective or easy... Contact us for more info on this, as the software is as low as $360.00 per month.

The steps outlined are the same whether using software or not, so we will outline the steps here.  As a leading interactive agency, one of our first steps is ALWAYS to identify the keywords and phrases that are most important to our clients' products and services.  We then analyze them and choose keywords that we can WIN on, measuring competition and traffic on each keyword/phrase.  Once the keywords are chosen, interactive web agency strategy always includes integrating  keywords into content at appropriate densities on the primary website and into meta/data tags on the site to impact search engine results.

The next step is to set up the blog.  At Edge Media and ChurchLink Communications, we set up the design and install keyword optimized blogs for our clients.  If you are not using a keyword optimized blog, you can set up blogs on places like Blogger and WordPress.  The design should mirror the website as closely as possible, and also have links to/from the website.  It can also be added to primary navigation in the website.

After the blog is set up, it is time to craft the content.  We will take up content generation on the next blog, as there are important strategies in that regard.

About Edge Media and ChurchLink Communications: ChurchLink Communications is a leading Christian interactive agency located in Phoenix AZ serving local and national clients for over a decade.  As an Christian interactive agency, we specialize in cutting edge technologies that deliver exceptional results for our clients, the mobile web, mobile apps, social media, text messaging, and keyword optimized blogging. We also produce and buy radio and television as a Christian marketing company.

  Many online marketing experts say that content is king when it comes to online influence.  How do you get content onto the web that attracts visitors and positively impacts website visitors and ultimately your bottom line?  There are a number of steps to take that can accomplish this goal.  This next educational series will tackle the steps to take to become a publisher of online content that has an impact.

At Edge Media, our FASTEST and most EFFICIENT tool is called keyword optimized blogging.  We use software to accomplish this and it is inexpensive and highly effective. You can do this without this software, it just won't be as effective or easy... Contact us for more info on this, as the software is as low as $360.00 per month.

The steps outlined are the same whether using software or not, so we will outline the steps here.  As a leading interactive agency, one of our first steps is ALWAYS to identify the keywords and phrases that are most important to our clients' products and services.  We then analyze them and choose keywords that we can WIN on, measuring competition and traffic on each keyword/phrase.  Once the keywords are chosen,
interactive web agency strategy always includes integrating  keywords into content at appropriate densities on the primary website and into meta/data tags on the site to impact search engine results.

The next step is to set up the blog.  At Edge Media, we set up the design and install keyword optimized blogs for our clients.  If you are not using a keyword optimized blog, you can set up blogs on places like Blogger and WordPress.  The design should mirror the website as closely as possible, and also have links to/from the website.  It can also be added to primary navigation in the website.

After the blog is set up, it is time to craft the content.  We will take up content generation on the next blog, as there are important strategies in that regard.

About Edge Media: Edge Media is a leading interactive agency located in Phoenix AZ serving local and national clients for over a decade.  As an interactive web agency, we specialize in cutting edge technologies that deliver exceptional results for our clients, including SMS marketing software that has bulk SMS services capabilities, social media, and keyword optimized blogging. We also produce and buy radio and television as a media interactive agency.  Our marketing and advertising consultants are experienced industry leaders among marketing companies in Phoenix and advertising agencies in Phoenix AZ.