The Marketing Edge

Pittsburgh area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Three Rivers Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Three Rivers website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Three Rivers Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Mike Howard at 412-937-1500 or mhoward@wordfm.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Three Rivers Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Three Rivers Preferred is offered exclusively by Salem radio stations WPIT AM Life Changing Christian Radio and WORD FM Pittsburgh's Christian Talk.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Three Rivers area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Three Rivers Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Twin Cities business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Twin Cities Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Twin Cities website to be the winner of the $1000 prize package and get special offers from local Minneapolis and St. Paul merchants. 
  
Advertising and marketing consultants at Twin Cities Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Nic Anderson at 651-289-4408  or nicanderson@salemtc.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Twin Cities Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Twin Cities Preferred is offered exclusively by Salem radio stations AM 1280 The Patriot Conservative News Talk Radio,  AM 980 Twin Cities Christian Talk and AM 1570 Wall Street Business Network, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Twin Cities that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Twin Cities Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Philadelphia Business Owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Philadelphia Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Philadelphia Preferred website to be the winner of the $1000 prize package and get special offers from local Philadelphia merchants. 

  
Advertising and marketing consultants at Philadelphia Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Carol Healy-Cochran at 610-940-0990 X 36 or carolh@wfil.com.  She will make sure one of her expert marketing and advertising consultants meets with you personally, explaining the power of the Philadelphia Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Philadelphia Preferred is offered exclusively by Salem radio stations WFIL and WNTP, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in Philadelphia that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Philadelphia Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Beantown Preferred welcomes Digital Hearing Healthcare as the FIRST Preferred advertiser to take advantage of the powerful Beantown Preferred Total Marketing System.   For 20 years, Digital Hearing Healthcare's staff has been helping people in Boston's North Shore improve the quality of their lives. Our professional Audiologists have developed a reputation for providing the highest level of service and technology to be found in the region.  Check out their website for a self-assessment, great information, and an informative video.

To add your business on the Beantown Preferred website, contact Pat Ryan, General Manager at Salem Radio Boston by calling 617-328-0880.  The Beantown Preferred Total Marketing System is genuinely full service advertising, offering internet marketing solutions, radio marketing, text message marketing, social media marketing, and e-mail marketing all connected together to deliver exceptional results.  The Beantown Preferred Total Marketing System offers Boston businesses prestigious, exclusive opportunities to connect with thousands of upscale Boston consumers and is offered solely through Salem Radio Boston's group of four radio stations including WBZS Business Radio 550, WEZE Boston's Christian Talk Radio Station, WROL The Irish Spirit of Boston, and WWJD, Radio Luz Boston's Spanish Language Christian Radio.   Salem Radio Group has a team of expert advertising and marketing consultants that provide full service advertising solutions.

Beantown Preferred and Preferidos are both LIVE!  Boston area residents - log on NOW to register for the $1000 Preferred Prize Package!!   Boston area businesses - lock in your advertising campaign NOW - best positions are first come, first served!

About Beantown Preferred & Beantown Preferidos: Beantown Preferred is a searchable business directory of premier Philadelphia businesses in English and Spanish.    Advertising with Beantown Preferred is full service advertising on steroids!  Boston area businesses who are Beantown Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Boston consumers, and of course radio all in a turnkey advertising package.  Beantown Preferred & Preferidos advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Beantown Preferred advertiser, contact Pat Ryan at patr@salemradioboston.com or call 617-691-22521. 

About Beantown Preferred & Preferidos - this local marketing program airs exclusively on Salem Radio with four radio stations in the Boston metro area.   Salem Radio Boston reach hundreds of thousands of listeners each week on WEZE 590AM, WROL 950AM, WWDJ 1150AM, and WBZS 550AM.  Media purchasing with Salem Radio is cost effective and offers exposure for Boston businesses to thousands of loyal, upscale Boston listeners.

Philadelphia's preferred seminary, Calvary Baptist Seminary has lots going on this month!
Don't miss their annual golf tournament THIS upcoming Monday Sept. 26th.  There is still time to register for this can't miss event. Here's why it's important - Calvary Baptist Seminary has trained nearly 500 individuals who serve in vocational or lay ministry regionally and in seventeen countries internationally. In addition to leading local churches, Calvary Baptist Seminary graduates are involved in helpful community services such as addictions programs, family and individual counseling, community service projects, ESL training, and ministries for the homeless. Participation in the 14th annual tournament helps provide the educational resources necessary to train their current student body as well as area ministry leaders. Here is the link for registration: http://www.cbs.edu/news/301-golf-tournament/301-golf-tournament.html

About Philadelphia Preferred: Philadelphia Preferred is a searchable business directory of premier Philadelphia businesses.   Advertising with Philadelphia Preferred is full service advertising on steroids!  Philadelphia Preferred advertisers benefit from sophisticated, high powered, interactive web agency strategy for Preferred advertisers including radio marketing, e-mail marketing, social media, mobile advertising agency strategy including the ability to deliver bulk SMS services to opt-in Philadelphia consumers, and of course radio all in a turnkey advertising package.  Philadelphia Preferred advertising and marketing consultants offer expert marketing advice and affordable, turnkey advertising solutions that deliver exceptional results.  For information on becoming a Philadephia Preferred advertiser, contact Carol Healey-Cochran at carolh@wfil.com ir call 610-940-0990 x 36. 

Philadelphia Preferred airs exclusively on Salem Radio.  WFIL & WNTP reach hundreds of thousands of listeners each week.  Media purchasing with Salem Radio is cost effective and offers exposure for Philadelphia businesses to thousands of loyal, upscale Philadelphia listeners.

Three Rivers Preferred is on a roll!  Businesses are encouraged to get signed up now, as website traffic has doubled month after month since launch as Pittsburgh residents find out about the site.   To find out more about how to be a Pittsburgh Preferred Business, click here.
Pittsburgh shoppers can register to win a $1000 prize package and vote for their Three Rivers Preferred businesses.  Click here to register to win!

Three Rivers Preferred welcomes the following Preferred businesses: A+ Autos, Pittsburgh's Preferred choice for pre-owned vehicles; Nick Chevrolet, Pittsburgh's Preferred choice for new and pre-owned cars; private tutoring; Dr.  Mark Prybyl offering Pittsburgh the finest in family and cosmetic dentistry; Al' an Ruben's, Pittsburgh's Preferred bar and grill; Panther Chiropractic., Pittsburgh's Preferred choice for family chiropractic care; Cabinet World offering superior home remodeling and cabinetry services; Pelles Heating and Cooling, Pittsburgh's Preferred source for heating and cooling; and The Learning Clinic, Pittsburgh's Preferred choice for private educational assistance and tutoring; The Quilt Patch, Pittsburgh's favorite shop for handcrafted gifts, quilts, and fabric; and City Mission, serving Pittsburgh through their commitment to ending homelessness one life at a time!

Three Rivers Preferred for Pittsburgh business marketing is designed to give Pittsburgh business owners turnkey business marketing that includes internet marketing solutions, radio marketing, e-mail and text message marketing, and social media marketing.  There is no other complete marketing system available at this price to help local businesses grow!  For more information on this complete business growth solution, click here.

Three Rivers Preferred is offered as a solution for local Pittsburgh businesses by Salem Radio.  Salem operates two radio stations in the Pittsburgh market, including WORD-FM - Pittsburgh's Christian radio, and WNTP - Pittsburgh's source for conservative news talk.

About the Preferred Radio Marketing System: The Preferred Marketing System is offered by Radio Preferred a division of Edge Media.

RADIO PREFERRED  is a selling tool for local radio stations that affords the advertiser a total digital integrated marketing campaign at an affordable price.  It harnesses the power of over 100 radio commercials a month on radio stations, a business voting/rating component for consumers, a website that draws extremely high traffic and includes banner ads for advertisers, opt-in e-mail and text message special offers. It is a dynamic, turnkey and market exclusive local revenue generator for radio stations.  To register for a no-obligation webinar for radio stations and/or television stations, click here.

Edge Media
From the desk of Vickie Isaac, President

Everyone is an Expert Selling Something,

And All After Your Advertisers' Budget...

With so many new marketing channels  experts and gurus are popping up like microwave popcorn on HIGH, selling to YOUR prospects everything from Facebook advertising to text messaging.  

Why Can't Your Stations Be the

One-Stop Genuine Marketing Solution?

You HAVE to equip and train your sellers to focus on BIG PICTURE RADIO MARKETING to prevent your revenues from getting whittled away and fragmented by emerging marketing channels.  Why? Because YOUR stations can easily add interactive components to your platform and BE the one stop genuine EXPERT that provides radio PLUS internet marketing solutions for your advertisers. 

Social media can generate revenue if you create the value for it.  And of course it has to be more than a mention on your Facebook page or a tweet on Twitter.  Include a call to action with a click through to the advertiser website. Set up your social media to impact search engine results for your advertisers.  Do remember that quality content is key - as I've said before, never tweet just to hear yourself chirp.  You are then delivering ad impressions (eyeballs), direct response, and increased traffic to the client website.  Encourage the advertiser to have a lead to sale conversion strategy as well.  We have a very nice one sheet on social media for radio that you can download from the Radio Preferred site.  Click here!

Text message marketing is a really affordable platform for you to add - we offer it and can show you how to use it with no out of pocket costs.  It adds both direct response as well as a re-marketing component for your advertisers, and of course new revenue for you!   Compare that to e-mail marketing - a 24 hour read cycle, with an average open rate at 15% for an opt in list.   WOW - what a dramatic difference!  Keep in mind that fourth quarter focuses on retail, and our text messaging platform can deliver coupons, special offers, voting, & contesting.  All great matches for retailers trying to move from running in the red to a profitable position.  You have a great solution with text messaging marketing!

E-mail marketing adds another direct response component to your advertisers' total marketing package. Grow your stations' e-mail database - give an incentive for folks to sign up. If you are selling radio, web, & e-mail marketing, you already ARE a digital media company!

Your station websites - I am sure you are already selling banner ads, etc., but are you talking with your advertisers about how to move from click thru to sale?  Unless they can convert the lead to a sale, they will not have a return on their investment, and not be able to continue to advertise.  Help your advertisers develop a strategy on THEIR website to capture data, then communicate with prospects to convert visitors to sales.

I would love to chat with you about our turnkey interactive platform that incorporates all of the marketing channels above.  We build it, manage it, and you make the money.  You pay us the same revenue as you would an ad agency - it really is a great way to become completely interactive and making money in 30 days!  E-mail me if you want to talk about it! You can also check out the Radio Preferred website for revenue generating ideas!  Click here: http://www.radiopreferred.com   And, are you registered to receive our complimentary Radio Preferred Bi-Weekly Bulletin?  To register to receive your complimentary copy, full of revenue, interactive, and sales strategies, e-mail us at info@radiopreferred.com.

For Immediate Release
Aug. 29, 2011, Phoenix, AZ
Contact: Vickie Isaac, President, Edge Media
E-mail: info@radiopreferred.com

Radio Preferred, a division of Edge Media, is pleased to announce the launch of Beantown Preferred and its' Spanish language counterpart, Beantown Preferidos, serving the residents of the Boston, Massachusetts metro area. 

 Beantown Preferred and Beantown Preferidos are offered exclusively by Salem Radio's WEZE, WBZS, WWDJ, and WROL, delivering high quality radio content to hundreds of thousands of Boston listeners.

    Beantown Preferred and Beantown Preferidos offers local Boston metro area businesses the exclusive opportunity to participate in a high frequency, low cost interactive marketing campaign that generates significant new business for participating merchants.  

    The Beantown Preferred and Preferidos sites are the ONE STOP online directories for consumers in the Boston metro area.  Local Boston consumers will benefit from the one stop source of valuable online business directory with real time consumer ratings, shopping discounts, and chances to win shopping sprees.  Follow Beantown Preferred & Preferidos on Facebook!  Follow Beantown Preferred & Preferidos on Twitter!

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency with a decade of service for local and national clients. 

Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. Our marketing and advertising consultants have over 50 years of combined radio experience from station ownership, management, and sales perspectives.   We know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with interactive web agency programs including our proprietary SMS marketing software that creates high consumer & advertiser demand, and can't be replicated by the competition.

Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool to view traffic and competition on particular keywords.

By now hopefully you have identified the keywords that can get your stations in front of new listeners and business owners who are not currently involved with the station.    You now need to direct someone to start building out your social media platform.  We recommend a platform of at least 20 different sites, all with keywords integrated into the content and linked back to the website.  It is critical to include keywords and backlinking in every internet effort to impact natural search results.
 
Once the platform is built out, I recommend using a content aggregator to quickly and easily manage your social media from one location.   Step 2 then involves building out the system and then linking it all together.  When this is done, you have the following benefits:
 
1) Ease of social media management
2) Significant impact on search engine results.
3) A viable platform to sell to clients that will generate sales and impact their search engine results.
 
Request the complimentary social media whitepaper, click here.

We are also offering complimentary NTR Revenue Workshops for radio including training on generating revenue with social media, text messaging, and maximizing the revenue from your stations' websites.  You can click here for more info and to register.

Also, if you are interested in becoming the Preferred Radio Stations in your market, click here for info on a proven and turnkey interactive revenue generating system.

If you do not already receive the Radio Preferred Bi-Weekly Bulletin, focusing on revenue generating strategies, maximizing NTR opportunities, and solid research on advertiser needs, please e-mail us for your complimentary subscription at: info@radiopreferred.com.

By the way, Radio Preferred and Edge Media offer full service radio marketing, so we can easily take care of building this platform for you, train someone, and turn it over for you to reap the benefits!  We offer numerous internet marketing solutions, a bulk SMS software solution to integrate text messaging into programming and sales, and complete training for your marketing and advertising consultants.

Radio Preferred is picking up steam in major markets around the country.  We welcomed Three Rivers Preferred serving the Pittsburgh metro area last week with a strong launch and immediate advertising sales.  We are building out Los Angeles Preferred as we speak, and quite excited for the launch there. 

The Preferred Radio Total Marketing System is a turnkey, no risk revenue generator for radio stations that is the only completely integrated marketing system of its' kind.  Preferred harnesses the power of radio, the internet, e-mail, social media, search engine optimization, video, and mobile marketing.   It is a product that offers tremendous value to the advertiser and the consumer as well.  

Markets are Arbitron DMA exclusive, and are being locked up quickly.  If you have not already done so, be sure you schedule your no obligation webinar today!  You don't want to miss this opportunity or have it fall into the hands of your competition!   Contact Jim Seemiller at jim@edgemedia.biz to set up your webinar.

About Us: Radio Preferred is a division of Edge Media, a leading digital media company with over fifty years of combined broadcast and interactive marketing experience offering radio marketing solutions and internet marketing solutions to broadcasters.  Our interactive web agency solutions are turnkey and fully integrated.

 
Radio Preferred, a division of Edge Media, is pleased to announce the launch of Three Rivers Preferred serving the residents of the Pittsburgh metro area. 

  Three Rivers Preferred is offered exclusively by Salem Radio's WPIT-AM and WORD-FM, delivering high quality radio content to hundreds of thousands of Pittsburgh listeners.

    Three Rivers Preferred offers local Pittsburgh metro area businesses the exclusive opportunity to participate in a high frequency, low cost interactive marketing campaign that generates significant new business for participating merchants.  

    Three Rivers Preferred is the ONE STOP online directory for consumers in the Pittsburgh metro area.  Local Pittsburgh consumers will benefit from the one stop source of valuable online business directory with real time consumer ratings, shopping discounts, and chances to win shopping sprees.  Follow Three Rivers Preferred on Facebook!  Follow Three Rivers Preferred on Twitter!

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency with a decade of service for local and national clients. Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. Our marketing and advertising consultants have over 50 years of combined radio experience from station ownership, management, and sales perspectives.   We know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with interactive web agency programs including our proprietary SMS marketing software that creates high consumer & advertiser demand, and can't be replicated by the competition.

Radio Preferred Bi-Weekly Bulletin Vol. 1 was just released.  Below is a sample of the content.  With over 50 years of combined broadcast and marketing experience, Radio Preferred will over insights and strategies for radio stations to grow revenue.  If you are not subscribed, e-mail us at info@radiopreferred.com for your complimentary subscription.

Content includes Marconi Award Winner Jim Seemiller's Radio Ready Ideas, always focused on ways to grow revenue including insights from this issue: nline video advertising is one of the fastest growing area,  up 20% over last year.

Opportunity: We have one of the best opportunities to tie into that business. Our streaming with thousands of daily listeners has video pre-rolls....it is your most valuable inventory. This should be sold out at premium rates.

Vickie's Interactive Insights - the next few issues will focus on the real value of social media for radio.  Many station GM's & GSM's wonder about the value of social media - is it just tweeting to hear yourself chirp?  Is it worth expending station resources & staff time? Can social media be monetized?  The answers are YES! Social media has value in outreach, interaction, audience growth, increased website traffic, and to grow revenue.  Step one - identify the keywords that drive traffic to your websites - not just station names or call letters, but the terms people use when they don't know your name.  Use the Google keyword tool.  I will outline the step by step strategic process in our next bulletin, so be sure to stay tuned!

Subscribe today by e-mailing  info@radiopreferred.com

About Radio Preferred: Radio Preferred is a division of Edge Media focusing on NO-RISK REVENUE GENERATING for radio stations.  Our featured product - The Preferred Marketing System is an innovation, interactive, and  turnkey solution to add at least 10% more in monthly revenue and annual contracts within 60 days of startup with NO UPFRONT COSTS OR RISK.  Edge Media provides an attractive website fully customized for your market, all sales collateral, and sales training AT YOUR STATION to maximize your station's success.

About Edge Media: Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  Our advertising and marketing consultants have over 50 years of combined radio experience and we know what it takes to generate sales.  Our cutting edge strategies include SMS marketing software, social, mobile, blogging, and of course...radio!  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

ChurchLink Communications is pleased to announce that Radio Preferred has launched nationally! Our first markets include Philadelphia and Minneapolis/St. Paul where we are partnering with Salem Broadcasting's radio stations in those markets. 

The partnership is a natural fit, as Salem Broadcasting owns the largest commercial Christian radio network in the United States, and ChurchLink Communications is a leading Christian interactive advertising agency.   We are confident that this model will continue to grow, benefitting Salem, ChurchLink, and advertisers on the Preferred marketing system.

For information on how to bring Radio Preferred to your area, or how to advertise on the Preferred Marketing Network, e-mail us at info@churchlinkcommunications.com.  Radio stations can review the program at www.preferredradio.com.   Also, be sure to visit us on Facebook!

About Radio Preferred: Radio Preferred is an affiliate of ChurchLink Communications and Edge Media. 

About ChurchLink Communications:  ChurchLink Communications is the Christian advertising agency division of Edge Media dedicated to serving Christian broadcast, ministries, and churches. As a Christian interactive agency, ChurchLink is committed to utilizing every technological tool available to deliver the Gospel to the ends of the earth.  Our Christian marketing company offers SMS marketing software, radio syndication, marketing research, social media, internet marketing, etc. as a full service Christian agency.

Edge Media is a leading interactive advertising agency with a decade of service for local and national clients.   Edge Media specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients.  With over 50 years of combined radio experience, we know what it takes to generate sales.  Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

Radio Revenue Solutions
Bi-Weekly Bulletin
Vol. 2

This month there are lots of interesting things to have you check and learn more about. The advertising world is always evolving, and a great marketing consultant will stay abreast of current marketing trends. 

Here are some marketing trend updates:

ALTLY is coming and it will be the new Facebook with some better options that might prove to be more user friendly. I would suggest that you google this and learn more about it, might be a better business option for business owners.
 
Pandora is making claims of going after local revenue however besides losing money last quarter, as usual, the possibilities of realistically becoming a real local competitor ain't going to happen. The number of listeners per local market has been established with a rating point level of .2, at best that would make it a #20 radio station in most markets. Take a look at ADREADY, it is Pandora's tool for local sales.

NFC - if you are looking at the next marketing segment to start popping up, look at NFC, Near Field Communications, just go to wikipedia and you will see the next thing coming, and coming quickly.

Solutions for Your Clients:
Edge Media News: We had our 71st ad seminar workshop yesterday in Phoenix with upwards of 60 businesses in attendance. The reason I mention this is....most of them still feel that the economy is struggling and they need better and more effective ways of marketing.  This is the case nationally, and you can be a part of their solution!  See some pointers below:
 
RECESSION PROOF YOUR BUSINESS - great article and advice for business people during these times. The # 1 thing is TO INTENSIFY MARKETING EFFORTS, good recommendation to your clients, #2 was to RE-EVALUATE YOUR CURRENT MARKETING PLAN, what a door opener for us, #3 was to ADAPT/ADOPT THE NEW TECHNOLOGY like text message marketing etc, another door opener for us. I recommend that you use this as a teaching tool for your clients.
 
Here is a stat that you can use - 44% of all folks who use the internet also stream....yikes what a huge oportunity for us with the big numbers we have and the obvious pre-roll dollars that we could garner.
 
If you are looking for local sales ideas, give us a call or click on our radio revenue solutions link: www.radiopreferred.com

A bit of wisdom from Jim Collins: "Good is the enemy of great."

Have a great week of selling!  I would love your feedback and input as to other things you want us to share.

Best,
Jim Seemiller
Managing Partner
Preferred Marketing Systems
Edge Media

About Us: Radio Revenue Solutions is an affiliate of Edge Media, a leading interactive advertising agency offering cutting edge marketing solutions for radio stations including SMS marketing software, turnkey interactive web agency solutions, mobile advertising agency solutions, and more.  Our advertising and marketing consultants are radio veterans, with over 50 years of combined experience in ownership, management, and sales.   For more information, e-mail us at info@edgemedia.biz.

For Immediate Release
June 7, 2011

Jim Seemiller, Marconi award winning broadcaster, station owner, GM, GSM, and thirty year veteran of generating radio revenue, is now offering a bi-weekly bulletin for radio sellers.  This digital bi-weekly bulletin will provide insights, strategies, and sales tips to help radio sellers maximize their revenue opportunities.

To enroll to receive the bi-Weekly Radio Preferred Revenue Bulletin, simply e-mail info@edgemedia.biz to sign up.  As a sample, see below some of the content from Jim's bulletin.

• One of the best reads to see how creative you are is THINKER TOYS, has mind games and stretches your thought, great for radio folks to expand their thinking for creative, out of the box selling.

 

• One of the better websites is mindtools.com, it will give you great food for thought.

 

• One of the premier marketing strategies to help your clients with the big picture is SWOT.  SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.  The SWOT analysis provides a great approach for your customer needs analysis.

Happy selling!

Jim Seemiller
Managing Partner
Radio Preferred

To contact Jim Seemiller, e-mail jim@edgemedia.biz.   Radio Preferred focuses on products and strategies that create revenue for radio stations.  For more information on Radio Preferred, go to http://www.radiopreferred.com.

Radio Preferred is a division of Edge Media, a leading interactive advertising agency with over 50 years of combined radio experience.  The Edge Media interactive agency approach includes radio, TV, internet, SMS marketing software, social media, and internet marketing.  The Radio Preferred program includes interactive web agency strategies that combines multiple media channels to create a lead generating engine for Preferred advertisers.  To contact Edge Media marketing and advertising consultants, e-mail info@edgemedia.biz.

  Edge Media is pleased to announce the national rollout for Radio Preferred!  Minneapolis/St. Paul and Philadelphia Preferred are now live!  Businesses are encouraged to secure their premier listings NOW as they are first come, first serve per category.
  The Radio Preferred Total Marketing System is a completely turnkey revenue solution for radio stations, a completely interactive, effective marketing solution for local advertisers, and consumers love it because NO other shopping program gives the consumer everything in one place:  1) business information, 2) business ratings, 3) special offers, 4) rewards for using the site, 5) a voice in the marketplace. 

     If you are a business interested in being Preferred by customers and want to take advantage of a total marketing solution that includes radio, social media, text messaging, e-mail marketing, and internet advertising, go to the Preferred website in these markets!  To advertise in Minneapolis/St. Paul on the Preferred System, go to: http://www.twincitiespreferred.com, and for Philadelphia, go to: http://www.philadelphiapreferred.com.
    If you are a radio station GM or GSM that wants a turnkey radio revenue solution, we highly recommend this proven revenue generator.  It is absolutely no risk to you!  Go to http://www.radiopreferred.com for more information.
    As a leading interactive agency, Edge Media offers total marketing solutions including our SMS marketing software, media research, planning, & purchasing, internet marketing, social media marketing, and expert advertising and marketing consultants with over 50 years of combined marketing experience.  To schedule a complimentary 30 minute consultation, e-mail info@edgemedia.biz.