Mobile Web Use Rising Dramatically, Mobile Communications Strategy a Must!

Tuesday, August 10, 2010 by Vickie Isaac
Over 100 million U.S. cell phones will be web enabled by 2011, almost double from 2 yrs. ago, and experts predict that by 2013 over half of all phones in the U.S. will be web enabled.

Mobile strategy is critical to revelant communication strategy, including mobilizing web sites to make them easier to browse in small screens, and integrating text message based strategy into marketing plans similar to how e-mail is currently being used.  Text message strategy is important because the response time and response rates to text messaging comparing to e-mail on a phone are almost 40% higher than e-mail!  Right now is the time to grab the .mobi domain name - for example: www.edgemedia.mobi  is what we have secured for our agency and are building out our mobile site now.  The .mobi is recognized as short for the mobile web, or websites viewed on mobile devices.  You can visit www.espn.mobi for a good example.  When ESPN launched their mobile site, they increased overall web traffic by over 30%!

Edge Media has long been known as a leading interactive agency, but we are fast becoming a leading mobile advertisng agency as well.  We use our cutting edge SMS marketing software and integrate it into all of our marketing strategies.  As we integrate mobile with online and traditional marketing outreach, we exponentially increase the results for our clients. We can create .mobi sites, create mobile strategy, and integrate SMS into the mix to increase results.  Using media interactive agency strategies can increase results from standard non-integrated strategies one hundred fold. 

For a no-obligation, complimentary business consultation, e-mail us at:  info@edgemedia.biz

About Edge Media: Edge Media is a leading interactive agency located in Phoenix, AZ specializing in cutting edge technologies that deliver exceptional results.  Our technology includes a state of the art SMS marketing software system to deliver bulk SMS services to/for our clients.  We serve local, national, and international clients and have been creating their success for over a decade.

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