Our Edge Media mobile advertising agency strategy for our clients is innovative and exciting! We just finished testing a mobile marketing campaign for Grand Canyon West, and are very pleased about the results. Here's the scoop... we used radio to send out an enter to win a whitewater rafting adventure, and asked listeners to respond by texting in to win. We had almost 250 entries from two small sports stations. We delivered a thank you message with a URL click through from the mobile phone to a radio landing page on the Grand Canyon West website. We then asked registrants to complete their entries by giving us their name and e-mail address. Additionally, we offered a sign up for the Grand Canyon West newsletter. We had a 25% follow through from text to web, and have a great database to now remarket to for folks who are interested in whitewater rafting.
As a media interactive agency, we strategically integrate traditional advertising methods with emerging technology in order to increase results and provide measurement means. For example, if we ran a traditional radio campaign, we would be attributing increased call volume to our radio campaign, but we are also conducting search engine optimization, which has increased traffic to the website, and therefore impacted call volume, therefore the assumption is not completely accurate. The mobile advertising agency strategy is full integration of emerging media that impacts results on the optimization side as well as traditional response side.
Mobile advertising agency strategy emphasizes the collection of data as a primary goal, therefore the offer delivered in other marketing mediums must be attractive enough to motivate the first text in. The media interactive agency will then strategize the FLOW of the media channels - primary message delivery with offer usually through traditional media channels - TV, radio, print, and then move to online integration to develop deeper relationships with the potential customer.
Primary benefits to mobile marketing then include direct response, data capture, sorting of data by interest as determined by the keyword, re-marketing opportunity to the opt-in cell phone, and then driving traffic to the website as a result of including a URL in the outbound text. The media interactive agency will benefit their clients greatly if focus is directed towards first the message, then the medium, and then the flow through to other media to accomplish client goals. For more information about mobile marketing, please visit our website at http://www.edgemedia.biz/index-3.html
The mobile advertising agency strategy is measurable, delivers great results, and at the end of the day delivers ROI for our clients.
As a media interactive agency, we strategically integrate traditional advertising methods with emerging technology in order to increase results and provide measurement means. For example, if we ran a traditional radio campaign, we would be attributing increased call volume to our radio campaign, but we are also conducting search engine optimization, which has increased traffic to the website, and therefore impacted call volume, therefore the assumption is not completely accurate. The mobile advertising agency strategy is full integration of emerging media that impacts results on the optimization side as well as traditional response side.
Mobile advertising agency strategy emphasizes the collection of data as a primary goal, therefore the offer delivered in other marketing mediums must be attractive enough to motivate the first text in. The media interactive agency will then strategize the FLOW of the media channels - primary message delivery with offer usually through traditional media channels - TV, radio, print, and then move to online integration to develop deeper relationships with the potential customer.
Primary benefits to mobile marketing then include direct response, data capture, sorting of data by interest as determined by the keyword, re-marketing opportunity to the opt-in cell phone, and then driving traffic to the website as a result of including a URL in the outbound text. The media interactive agency will benefit their clients greatly if focus is directed towards first the message, then the medium, and then the flow through to other media to accomplish client goals. For more information about mobile marketing, please visit our website at http://www.edgemedia.biz/index-3.html
The mobile advertising agency strategy is measurable, delivers great results, and at the end of the day delivers ROI for our clients.
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