As radio sees unprecendented declines of 25% in ad revenues, mobile advertising is predicted to enjoy a 74% increase in global spending, to $913.5 million, according to a new report from Gartner. Mobile advertising in the U.S. will grow from $208 million in 209 to $1.5 billion in 2013, according to a study from Parks Associates.
Smartphones and 3G network data plans are key drivers for this grown, as smartphones currently account for about 36.5% of all U.S. phones, and predicted to rise to 45.5% of all mobile sales by 2013, according to Gartner.
As a leading interactive agency, we integrated SMS marketing software into our advertising strategy early on as we predicted the need to also become a mobile advertising agency. We are excited about the growth, and as marketing companies in Phoenix have been closing their doors, we are grateful that new technology has not only provided new revenue streams, but also great results for our clients. We now integrate bulk SMS services into all applicable campaigns to create a measurable direct response component and a remarketing opportunity, thus increasing the likelihood of the sale. This is a win for both clients and Edge Media!
Smartphones and 3G network data plans are key drivers for this grown, as smartphones currently account for about 36.5% of all U.S. phones, and predicted to rise to 45.5% of all mobile sales by 2013, according to Gartner.
As a leading interactive agency, we integrated SMS marketing software into our advertising strategy early on as we predicted the need to also become a mobile advertising agency. We are excited about the growth, and as marketing companies in Phoenix have been closing their doors, we are grateful that new technology has not only provided new revenue streams, but also great results for our clients. We now integrate bulk SMS services into all applicable campaigns to create a measurable direct response component and a remarketing opportunity, thus increasing the likelihood of the sale. This is a win for both clients and Edge Media!
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