The Marketing Edge

There is a concensus among marketers that social media is now a must have in the marketing/communications mix, yet a great deal of uncertainty remains about how to convert the hours/dollars spent on social media into revenue. As a leading Christian agency, we have successfully created multiple social network platforms that not only attract attention on social networking sites, but go on to drive traffic to websites and then convert to increases in revenue for our clients. 

One of the keys to understanding the process comes from understanding the prospect.  Who are you targeting, and what is the end result that you are seeking?  At ChurchLink Communications, before we launch ANY campaigns, we create a roadmap of the steps in the process from initial connection to close of the sale.  Without this process, it is easy for the campaign to go off course.

The next key to pay close attention to is understanding the motivations of those you are reaching out to.  This is a result of comprehensive market research and online listening.  Our marketing and advertising consultants take their time to understand the potential supporters through online listening. 

The third step is to make sure that the Christian interactive web agency strategies that we employ are thorough and measurable.  How do we measure traffic from social media sites to the website, and once they arrive on the website, how do we know if that traffic converts to a sale?  It is important to have the analytics system in place prior to launching the campaign, as the campaign should be an ongoing, ever improving outreach.

Who is ChurchLink Communications?  ChurchLink Communications is a Christian agency, and a division of Edge Media, a leading interactive advertising agency located in Phoenix AZ that uses cutting edge technologies to deliver exceptional results for our clients.  Some of our products/services include SMS marketing software, mobile web, interactive online marketing, market research, media planning, production, and purchase.  For more information on ChurchLink Communications, go to: www.churchlinkcommunications.com  For more information on Edge Media, go to:  www.edgemedia.biz