The American Marketing Association recently offered a seminar on the topic of interactivity available in social networking. According to the AMA, "90% of consumers trust recommendations from people they know, 70% trust peer reviews posted online, and only 14% trust traditional advertising. Interactive Marketing is the future, so brands need to encourage a dialog around their products if they wish to compete. Interactive Marketing channels-from social media platforms (like Twitter, Facebook, LinkedIn and Yelp) to the exploding array of mobile applications (like FourSquare)-facilitate communication between consumers and therefore host these brand-related conversations."
It is clear that dialogue between companies and custoers is critical to new customer acquisition and existing customer satisfaction. Many companies realize this, and have moved forward to set up Facebook, Twitter, and LinkedIn. Once the accounts are set up, a few tweets posted, nd a special or two offered on Facebook, many companies do not know where to go next. How do you encourage interaction and build customer relationships? Many companies neither have the time nor the resources to figure out what to do next.
The marketing and advertising consultants at Edge Media help move our clients forward from stagnation to strategy. As a leading interactive agency, we believe strongly that research, then strategy, and then implementation are really the right steps in the right order. In order to have success with social media, it is important to articulate the company's goals, then create the social media roadmap on how to meet those goals. In other words, fans or followers for the sake of fans or followers just do not get the job done.
Many advertising agencies Phoenix AZ create the accounts for their clients and then turn over the social media reins to the client to finish the implementation. This may work in some cases but it usually fails as companies, as stated above, neither have the time nor the resources to figure out what to do next. At Edge Media we ask critical questions about goals, then create social media strategies to meet those goals. It is important to remember that social media is not "push out" marketing, so as the strategy is created, it must include online listening, gathering research, dialogue, and then offering to the potential customer. After these steps, it is also important to have a remessaging/remarketing strategy also in place. Using these interactive web agency strategies can genuinely increase the return on the investment for social media marketing.
For a complimentary "Social Media 101" getting started presentation, and audio presentation regarding social media, go to http://www.edgemedia.biz/index-7.html
About Edge Media: Edge Media is a leading interactive advertising agency located in Phoenix AZ. Edge Media is a mobile advertising agency as well, offering Edge Mobile, an advanced SMS marketing software system that delivers bulk SMS services. Edge Media is a Chrstian advertising agency serving international, national, and local businesses, non-profits, churches, broadcast, and ministry organizations.
It is clear that dialogue between companies and custoers is critical to new customer acquisition and existing customer satisfaction. Many companies realize this, and have moved forward to set up Facebook, Twitter, and LinkedIn. Once the accounts are set up, a few tweets posted, nd a special or two offered on Facebook, many companies do not know where to go next. How do you encourage interaction and build customer relationships? Many companies neither have the time nor the resources to figure out what to do next.
The marketing and advertising consultants at Edge Media help move our clients forward from stagnation to strategy. As a leading interactive agency, we believe strongly that research, then strategy, and then implementation are really the right steps in the right order. In order to have success with social media, it is important to articulate the company's goals, then create the social media roadmap on how to meet those goals. In other words, fans or followers for the sake of fans or followers just do not get the job done.
Many advertising agencies Phoenix AZ create the accounts for their clients and then turn over the social media reins to the client to finish the implementation. This may work in some cases but it usually fails as companies, as stated above, neither have the time nor the resources to figure out what to do next. At Edge Media we ask critical questions about goals, then create social media strategies to meet those goals. It is important to remember that social media is not "push out" marketing, so as the strategy is created, it must include online listening, gathering research, dialogue, and then offering to the potential customer. After these steps, it is also important to have a remessaging/remarketing strategy also in place. Using these interactive web agency strategies can genuinely increase the return on the investment for social media marketing.
For a complimentary "Social Media 101" getting started presentation, and audio presentation regarding social media, go to http://www.edgemedia.biz/index-7.html
About Edge Media: Edge Media is a leading interactive advertising agency located in Phoenix AZ. Edge Media is a mobile advertising agency as well, offering Edge Mobile, an advanced SMS marketing software system that delivers bulk SMS services. Edge Media is a Chrstian advertising agency serving international, national, and local businesses, non-profits, churches, broadcast, and ministry organizations.
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