The mobile web is coming on strong in 2010. Mobile apps have become common, the IPad is now valuable marketing space, and social networking on mobile phones is now commonplace. More than half of all mobile phones in America are now web enabled.
What does this mean for businesses and non-profit organizations? It means it is TIME to add a mobile website and consider whether a mobile app would be of benefit to increase engagement. Additionally, the integration of SMS communication is a must, just as e-mail was a must a decade ago. SMS communications are read within 5 minutes, have a 94% open rate, and an average 12-34% response rate for marketing messages. Consider the necessity of including a URL in an SMS message that links to a mobile website for seamless communication. For example, we currently have a client using national radio to promote a free offer. Listeners can respond by texting in to receive the free offer. The system automatically responds with a thank you message that includes a URL to click through to a mobile site to complete the transaction. The same strategy is being implemented for fundraising for non-profit organizations as an easy way to increase giving. The use of bulk SMS services for communication also provides the opportunity for ongoing communication, as the system captures the data for future marketing efforts. The SMS marketing software includes autoresponders and timed responders to streamline the process.
As a leading interactive agency, Edge Media's advertising and marketing consultants provide the expertise to direct our clients forward to benefit from these emerging communications channels. We believe that becoming a mobile advertising agency two years before mobile became mainstream gives our clients an edge up on their competition by taking advantage of our experience.
About Edge Media: Edge Media is a leading interactive Christian advertising agency located in Phoenix, AZ serving local, national, and international clients including businesses, non-profits, churches, and ministry organizations.
What does this mean for businesses and non-profit organizations? It means it is TIME to add a mobile website and consider whether a mobile app would be of benefit to increase engagement. Additionally, the integration of SMS communication is a must, just as e-mail was a must a decade ago. SMS communications are read within 5 minutes, have a 94% open rate, and an average 12-34% response rate for marketing messages. Consider the necessity of including a URL in an SMS message that links to a mobile website for seamless communication. For example, we currently have a client using national radio to promote a free offer. Listeners can respond by texting in to receive the free offer. The system automatically responds with a thank you message that includes a URL to click through to a mobile site to complete the transaction. The same strategy is being implemented for fundraising for non-profit organizations as an easy way to increase giving. The use of bulk SMS services for communication also provides the opportunity for ongoing communication, as the system captures the data for future marketing efforts. The SMS marketing software includes autoresponders and timed responders to streamline the process.
As a leading interactive agency, Edge Media's advertising and marketing consultants provide the expertise to direct our clients forward to benefit from these emerging communications channels. We believe that becoming a mobile advertising agency two years before mobile became mainstream gives our clients an edge up on their competition by taking advantage of our experience.
About Edge Media: Edge Media is a leading interactive Christian advertising agency located in Phoenix, AZ serving local, national, and international clients including businesses, non-profits, churches, and ministry organizations.
Powered by Compendium
Comments for Its Time to Adopt the Mobile Web