Which is better... all of your eggs in one basket, or the same number of eggs in three baskets? If you guessed three baskets, you are correct! We recently submitted a marketing proposal to a prospective client using three proverbial baskets. The client had another proposal on his desk in which all of his eggs were in one basket. For the SAME dollar investment, we created an integrated marketing strategy using radio, public relations, and internet. The net result of our three basket approach will be to triple the exposure of his message for the same dollar investment.
So, next question... why would ANYONE continue to use the single basket approach if they can get the three baskets for the price of one? I simply have no answer to that question... BUT, I can tell you that using media with an interactive agency approach is simply far more effective and cost efficient.
To continue the example, Edge Media, a leading interactive agency, has expert marketing and advertising consultants to who are subject matter experts regarding the basket they oversee. And so, the story goes on - would you rather have a few experts, or three times the advertising and marketing consultants expertise? The integrated approach simply multiplies the exposure, expertise, and ultimately the results that we get for our clients. Why would you want it any other way?
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