At our recent Navigating the New Business Economy Seminar, I presented a strong case for growing business through natural search and social media. I also offered some very practical "how to" tips for the attendees. I will outline those tips in a series of blog posts to help those new to online strategies get started.First, let's start with the compelling evidence for why you MUST recognize the power of online marketing and why you SHOULD absolutely take advantage of it to grow your business...
So... Why Start Online?
- 80 - 90% of consumers use a search engine prior to purchase (ComScore).
- Showing up on page one of search listings gets your business in front of customers who already know they need your product/service so you start with a warm lead, as compared to many other media channels.
- A click through to your website should be just as welcoming as walking through the doors of your brick and mortar business.
- You need to OWN your industry’s online space (It’s better for you to get the business than your competitor).
- You need to CONTROL your reputation (Your reputation is important, it is the perceived value of your business).
- You need MORE website traffic to GROW your business (Making money is nice).
- You need to talk to your customers. Interactive marketing is very effective.
About Edge Media - Edge Media is a leading interactive advertising agency located in Phoenix AZ and specializing in cutting edge technologies that produce exceptional results for our clients. As a mobile advertising agency we offer mobile websites, mobile apps, and SMS marketing software for our cients. As an interactive web agency, we offer integrated strategic solutions to grow traffic using optimized blogging, social media, and linking strategies.
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