According to the Mobile Marketer Daily, a recent Taco Bell campaign incorporated a text message response to a radio campaign - text in for a free Frutista. In five short weeks, Taco Bell had over 13,000 responses. Now... put on your thinking cap. What can you do as a marketer with 13,000 mobile phone numbers that you have permission to communicate to, and you know like Taco Bell? Well... duh.... let's find out what else they like, and get them back in to the store for more!
Remarketing is the beauty of the SMS marketing software system. Once opted in, I can communicate to those who have said YES by texting in. Instead of a ONE time radio buy that is only going to yield results for that flight, I now have long term relationships to deliver special offers and coupons to using the SMS marketing software. I can take advantage of bulk SMS services to 13,000 people at a fraction of the cost of a radio campaign, but it has also increased the ROI of the money I spent on radio, because it creates a repeat customer. Bulk SMS services to 13,000 cost pennies to deliver per person, and response rates to opt-in SMS marketing are very high! Why? Because the customer has asked for the information, so you are delivering something they already want!
The question becomes - why would you NOT include SMS in your marketing strategies??? Oh, maybe it is because you enjoy lower ROI and increased advertising costs. That is the only thing I can think of... :-)
For more information on mobile marketing and the Edge Media's Mobile SMS marketing software, go here: http://www.edgemedia.biz/index-3.html
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