Fundraising Strategies for Non-Profits

Monday, August 31, 2009 by Vickie Isaac
According to the National Council of Nonprofits, overall charitable donations have decreased dramatically in 2009, while demands for critical services non-profits provide have increased proportionally  (National Council of Nonprofits, 2009).  Nonprofits around country are examining what programs to cut, and racking their brains to figure out what fundraising strategies might help.

There are no magic cures, but there are certainly fundraising strategies that can help increase revenues for nonprofits.   This is exactly where the strength of an interactive web agency can help.  We are committed to making every dollar work harder and smarter. We believe that an integrated approach is strongest, and thus create an strategy that utilizes several media channels to move the potential donor from response to a message in one medium into an ongoing relationship with our clients to involve them in the work and mission of the organization.   We utilize e-fundraising strategies that deliver an average ROI of at least times the return on our clients' investment.  As an interactive web agency, we have integrated optimized blogging strategies to increase search results and drive more traffic to our clients' websites.  We also use our SMS marketing software to deliver an opportunity for an immediate response  to an appeal to give on radio or television.  We then move the respondent through the process from a text response to a website landing page for additional data capture and then a strategic communications campaign begins to develop the relationship with the potential donor.  We work closely with the organization's advertising and marketing consultants if they have them in house, or we can create the entire campaign from start to finish, delivering results, accountability, and detailed reporting at the end of the campaign 

Edge Media is a Christian agency, and we serve Christian ministries, churches, and Christian media.  As a Christian marketing company, we have partnered with Christian ministries and non-profit organizations to help them continue to provide the invaluable services needed to help people both in the U.S. and internationally. We also serve non-profits without religious affiliations and bring our commitment to integrity into whatever business relationship we enter into. 

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