The Marketing Edge

Edge Media
From the desk of Vickie Isaac, President

Everyone is an Expert Selling Something,

And All After Your Advertisers' Budget...

With so many new marketing channels  experts and gurus are popping up like microwave popcorn on HIGH, selling to YOUR prospects everything from Facebook advertising to text messaging.  

Why Can't Your Stations Be the

One-Stop Genuine Marketing Solution?

You HAVE to equip and train your sellers to focus on BIG PICTURE RADIO MARKETING to prevent your revenues from getting whittled away and fragmented by emerging marketing channels.  Why? Because YOUR stations can easily add interactive components to your platform and BE the one stop genuine EXPERT that provides radio PLUS internet marketing solutions for your advertisers. 

Social media can generate revenue if you create the value for it.  And of course it has to be more than a mention on your Facebook page or a tweet on Twitter.  Include a call to action with a click through to the advertiser website. Set up your social media to impact search engine results for your advertisers.  Do remember that quality content is key - as I've said before, never tweet just to hear yourself chirp.  You are then delivering ad impressions (eyeballs), direct response, and increased traffic to the client website.  Encourage the advertiser to have a lead to sale conversion strategy as well.  We have a very nice one sheet on social media for radio that you can download from the Radio Preferred site.  Click here!

Text message marketing is a really affordable platform for you to add - we offer it and can show you how to use it with no out of pocket costs.  It adds both direct response as well as a re-marketing component for your advertisers, and of course new revenue for you!   Compare that to e-mail marketing - a 24 hour read cycle, with an average open rate at 15% for an opt in list.   WOW - what a dramatic difference!  Keep in mind that fourth quarter focuses on retail, and our text messaging platform can deliver coupons, special offers, voting, & contesting.  All great matches for retailers trying to move from running in the red to a profitable position.  You have a great solution with text messaging marketing!

E-mail marketing adds another direct response component to your advertisers' total marketing package. Grow your stations' e-mail database - give an incentive for folks to sign up. If you are selling radio, web, & e-mail marketing, you already ARE a digital media company!

Your station websites - I am sure you are already selling banner ads, etc., but are you talking with your advertisers about how to move from click thru to sale?  Unless they can convert the lead to a sale, they will not have a return on their investment, and not be able to continue to advertise.  Help your advertisers develop a strategy on THEIR website to capture data, then communicate with prospects to convert visitors to sales.

I would love to chat with you about our turnkey interactive platform that incorporates all of the marketing channels above.  We build it, manage it, and you make the money.  You pay us the same revenue as you would an ad agency - it really is a great way to become completely interactive and making money in 30 days!  E-mail me if you want to talk about it! You can also check out the Radio Preferred website for revenue generating ideas!  Click here: http://www.radiopreferred.com   And, are you registered to receive our complimentary Radio Preferred Bi-Weekly Bulletin?  To register to receive your complimentary copy, full of revenue, interactive, and sales strategies, e-mail us at info@radiopreferred.com.