The Marketing Edge

Most online activity begins with online search. Keyword optimized blogging is a critical tool for search engine ranking success. The introduction to the Edge Media series on blogging referred to the necessary research to identify important keywords and phrases that are important to the organization, have significant search traffic, and ideally are not highly competitive terms that everyone else is trying to rank with the search engines.

After identifying at least twenty-five keywords, it is time to start blogging.  As mentioned in the introductory blog, as a leading interactive agency we recommend what is called compended blogging using software to optimize your effort.  It is inexpensive and our most effective search engine optimization tool.   It is possible to create keyword rich, relevant content without the software, but it is more difficult.  If you want more info on the software, contact Edge Media at info@edgemedia.biz.

After the keywords are identified through solid research, it is time to create content.  Thought leadership is important in today's marketing landscape, therefore content is critical to the brand and success of the organization.  One of the first steps to consider in creating relevant content is to get out of your shoes and into the shoes of those you want to read your blog.  The key question is 1) Who is your target audience?   Having identified the target audience, the next question is 2) What do they need/want that I can give them and still accomplish my business goals?   A good example of this is why Edge Media provides "how to" blogs.   As an interactive web agency, we obviously want people to use our services to handle their social media, their keyword optimized blogs, let our marketing and advertising consultants walk them through the marketing process, etc.  So why would we give away the "how to's"?   One of the primary reasons is credibility.  Both businesses and consumers today are informed, sophisticated shoppers and they demand quality and value.  We must prove our expertise, not just tell people that we are a leading interactive agency or that our mobile advertising agency has sophisticated SMS software.  We have to prove it.  We provide thought leadership in cutting edge marketing technologies, and that is why we provide "how to's" in our blogs.

The above two questions provide direction for content, and then it becomes necessary to match expertise with content.  We will discuss content specifics in our next blog.

About Edge Media:  Edge Media is a leading interactive advertising agency Phoenix AZ that delivers exceptional return on our clients' advertising dollars.  We specialize in cutting edge interactive web agency strategies, plus mobile marketing, mobile websites, and mobile applications.  For more info, contact one of our advertising and marketing consultants for a complimentary review of your marketing needs.