Social Media Strategy Session #2

Thursday, February 18, 2010 by Vickie Isaac
So... where were we?  Oh yes!  What to do when folks arrive on your website from a social media site.  The first step is the call to action.  What is it you want them to do?  Buy something?  Sign up for something? Register to win something?   Make sure that the call to action is something the visitor can't miss.  A landing page is a good way to accomplish this to eliminate distractions, or link from the social media site directly to the page on the site where you want the visitors to take action.  Think through where they land on the site and what you want them to do next.

The visitor takes the action you want them to.   How do you match the visitor to the lead source to track from lead generation to sale?  There are a number of ways to do this, and if we told you all of our secrets, well, you wouldn't need us, now would you?   Suffice it to say that every step taken must be trackable, or your lead to sale measurements will not be accurate. 

The secrets to successful social media begin with creative content and well thought out, measurable action steps.  I've said it before, and I'll say it again... don't tweet just to hear yourself chirp.   You can also check out Social Media 101 on our website, or download the audio file.  Here is the link:  www.edgemedia.biz/index-7.html  Call us if you want to schedule a brainstorming session about your marketing needs!

About Edge Media: Edge Media is a leading interactive Christian advertising agency located in Phoenix AZ, specializing in cutting edge technologies that deliver exceptional results for our clients.  Our technology includes SMS marketing software that delivers bulk SMS services, optimized blogging that creates exceptional SEO results, social media, and a myriad of other services, which is why we are a leading interactive Christian advertising agency!  Check out all of our services at:
www.edgemedia.biz/index-2.html

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