Now is the Time for Non-Profits to Adopt Mobile Strategies

The mobile fundraising campaign for Haitian crisis has raised over $40 million dollars in $5 and $10 increments, with over 6 million people responding to the need by using their cell phones to donate. This is a wonderful illustration of the power and potential of mobile giving.

Non-profits who recognize the value of expanding their donor base and creating channels that are easy to give thru and communicate with will be the non-profits that not only survive but thrive in uncertain economic conditions. The benefit of micro-donations is not only the lifetime value of the contributor, but the opportunity this type of giving creates in terms of cementing a relationship with a new supporter.

Texting outpaced calling in the United States in the second quarter of 2009. Just as non-profits had to create web based giving options, now is the time for non-profits to create their mobile platform. Some experts predict that by 2011 smartphones will outnumber computers by three to one, and the fastest growing mobile texting demographic is adults 35 years and older. Additionally, research also illustrates the fact that as income increases, so does response to mobile marketing.

The Edge Media SMS marketing software and ChurchLink Mobile bulk SMS services create the perfect platform for the creation of a comprehensive mobile strategy. As a leading interactive web agency, we can build the mobile site, create the communications strategy, and implement the mobile campaigns for our clients. In addition, our SMS marketing software has numerous capabilities in addition to the fundraising capability to provide enhanced ongoing communications for non-profits, ministries, churches, and non-profit broadcast organizations.

Both Edge Media and ChurchLink Communications (a division of Edge Media) are offering complimentary system set up and a thirty day complimentary subscription to create the opportunity to test the power of the mobile platform.

For more information, go to:
http://www.edgemedia.biz/index-3.html
http://www.churchlinkcommunications.com/offer.html