Mobile marketing in the United States is predicted to be a 2.1 billion dollar industry in 2010. This is a 27% growth increase over 2009, which is great news for a mobile advertising agency! As a leading mobile advertising agency, we are very excited about the growth potential, but still believe that the rules should not change despite the growth predictions. The rules include operating with a great deal of respect for the privacy of the consumer's cell phone - never sending a text with out permission to do so. Marketers must respect this space, or the effectiveness of mobile marketing will diminish. It is, and should remain, permission based marketing.
Our SMS marketing software is built so that users who opt out (and they should always be given the opportunity to do so in the first message) are automatically deactivated in our system so that they cannot receive a message until they personally opt back in. I believe this is a key to the success of our mobile advertising agency, and to the mobile advertising industry as a whole. Regardless of the ability to deliver bulk SMS services, the ability to send in bulk should never override the respect of the single cell phone user. I believe that all SMS marketing software should have the same safeguards built in to their bulk SMS services to preserve the mobile marketing industry integrity overall.
Additionally, as part of mobile marketing best practices, the ability to opt out of a mobile campaign needs to be included on the first message out from the system. Our advertising and marketing consultants craft the first message around the fact that this is a non-negotiable in the first message, despite the character limitations.
Growth is good, and respect for the end consumer who is fueling the growth is even better!
Our SMS marketing software is built so that users who opt out (and they should always be given the opportunity to do so in the first message) are automatically deactivated in our system so that they cannot receive a message until they personally opt back in. I believe this is a key to the success of our mobile advertising agency, and to the mobile advertising industry as a whole. Regardless of the ability to deliver bulk SMS services, the ability to send in bulk should never override the respect of the single cell phone user. I believe that all SMS marketing software should have the same safeguards built in to their bulk SMS services to preserve the mobile marketing industry integrity overall.
Additionally, as part of mobile marketing best practices, the ability to opt out of a mobile campaign needs to be included on the first message out from the system. Our advertising and marketing consultants craft the first message around the fact that this is a non-negotiable in the first message, despite the character limitations.
Growth is good, and respect for the end consumer who is fueling the growth is even better!
Powered by Compendium Blogware
Comments for Mobile Marketing Predicted to Grow 27% in 2010!