A leading interactive agency does not just create campaigns, but must drive ROI.
I just ran the stats for one of our clients. After three months, we have increased web traffic 3,000%, which has translated into a 75% increase in sales! Now that's some ROI!
One of the primary components of interactive marketing for a B2C success story is a strategy that makes sense. For example, here are the questions to ask:
1) What is the end goal?
2) What steps must we create to accomplish our end goal?
3) How can we make those steps easy for the consumer to take?
We actually create a "marketing path" that leads to the accomplishment of the goal. Here are examples of issues to sort through:
1) Why are you driving traffic to your website?
2) What do you want people to do when they get there?
3) How can you make that easy?
Traffic for the sake of traffic to a website is nice, but you need traffic that CONVERTS to accomplish your objective. Many websites are static, and even if there are good traffic numbers, the potential is not being fully utilized.
It is the same thought process for social media. Why do you want Facebook fans? What will you do when you get them? How can fans be converted to customers or clients?
We waste a lot of time and energy without strategy to drive our efforts. Don't do it if it doesn't accomplish a goal... Every interactive web agency utilizing social media should have a strategy behind the use of social media, otherwise it is just advertising dollars burned with no ROI. Marketing and advertising consultants are just beginning to understand how to use social media in a way that adds to the interactive marketing strategy and at the end of the day contributes to ROI. Marketing companies in Phoenix are just starting to scratch the surface of integrating social media into the mix, as are businesses around the country and world. A leading interactive agency will be truthful about the process, so be careful about folks who are attaching the word "expert" to an emerging marketing medium!
Be sure to listen to our social media "how to get started" audio file available at: http://www.edgemedia.biz/index-7.html
And, don't forget to join us on Facebook at: http://www.facebook.com/pages/Edge-Media-LLC/76392313765
And, follow us on Twitter at: http://twitter.com/EdgeMedia
I just ran the stats for one of our clients. After three months, we have increased web traffic 3,000%, which has translated into a 75% increase in sales! Now that's some ROI!
One of the primary components of interactive marketing for a B2C success story is a strategy that makes sense. For example, here are the questions to ask:
1) What is the end goal?
2) What steps must we create to accomplish our end goal?
3) How can we make those steps easy for the consumer to take?
We actually create a "marketing path" that leads to the accomplishment of the goal. Here are examples of issues to sort through:
1) Why are you driving traffic to your website?
2) What do you want people to do when they get there?
3) How can you make that easy?
Traffic for the sake of traffic to a website is nice, but you need traffic that CONVERTS to accomplish your objective. Many websites are static, and even if there are good traffic numbers, the potential is not being fully utilized.
It is the same thought process for social media. Why do you want Facebook fans? What will you do when you get them? How can fans be converted to customers or clients?
We waste a lot of time and energy without strategy to drive our efforts. Don't do it if it doesn't accomplish a goal... Every interactive web agency utilizing social media should have a strategy behind the use of social media, otherwise it is just advertising dollars burned with no ROI. Marketing and advertising consultants are just beginning to understand how to use social media in a way that adds to the interactive marketing strategy and at the end of the day contributes to ROI. Marketing companies in Phoenix are just starting to scratch the surface of integrating social media into the mix, as are businesses around the country and world. A leading interactive agency will be truthful about the process, so be careful about folks who are attaching the word "expert" to an emerging marketing medium!
Be sure to listen to our social media "how to get started" audio file available at: http://www.edgemedia.biz/index-7.html
And, don't forget to join us on Facebook at: http://www.facebook.com/pages/Edge-Media-LLC/76392313765
And, follow us on Twitter at: http://twitter.com/EdgeMedia
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