The Marketing Edge

Good Leadership Creates Revenue

Monday, January 23, 2012 by Vickie Isaac

Good Leadership Changes Everything, From Quality of Staff to Increase in Revenue

Vickie Isaac, MEd.,
President- Edge Media, Adjunct Professor
The Relationship Between Good Leadership & Revenue

As President of Edge Media and an adjunct professor, I teach leadership and ethics courses, marketing and sales seminars, and interactive marketing workshops. Over the years, it has become obvious to me how interwoven leadership and ethics are in the success of organizations, leaders, and marketing efforts.

Success in 2012 is directly related to the quality of your leadership, and the health of the organization you build. I am convinced that you can grow revenue through remarkable leadership.

There is so much to be said about leadership that equips and empowers people, including the valuable ability to help other people reach their maximum potential. I would like to share a few thoughts as we head into 2012 regarding ways you, as leaders, can create a successful organization and bring out the best in your staff.

1) Leadership is about understanding motivation. It's not about the most charismatic person in the room, or about the boss with the biggest stick. Rather, leadership is about understanding that people are inherently motivated by more than the dollar bill. The successful leader will understand what motivates his/her staff and connect motivation to practical sales objectives as a mean of growing revenue.

2) Leaders are learners. The radio industry is anything but stagnant. Technology is constantly changing the face of marketing, and a leader for the long haul must educate him/herself about new marketing channels and how to integrate them into the radio platform. By leading in learning, a culture of innovation is created where ideas are embraced and new revenue streams created.

3) Leaders set and raise the bar. Many radio sales people feel "beat up" by the constant ups and downs of the sales cycle. It is critical to move "sellers" to "expert marketing and and advertising consultants". Providing marketing and sales training contributes to confident professionalism. Embracing the role of radio marketing expert helps move sales people from going up and down with the numbers to experienced experts that can solve problems and create opportunities.

About Vickie Isaac, M.Ed.: Vickie has 30 years of radio sales, marketing, and interactive ad agency ownership. Vickie is also an adjunct professor teaching marketing, ethics, & leadership courses.

About Edge Media: Edge Media is a leading full service interactive advertising agency with a unique marketing process that gives our clients the EDGE over their competition.

Edge Media offers creative, innovative, and turnkey revenue solutions to broadcast clients. With over 50 years of combined radio experience, we know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition.

About Radio Preferred: Radio Preferred specializes in cutting edge, creative, innovative, and turnkey revenue solutions to broadcast clients. With over 50 years of combined radio experience, we know what it takes to generate sales. Our radio revenue solutions give our clients the edge over their market competitors with programs that create high consumer & advertiser demand, and can't be replicated by the competition. Our proprietary solutions integrate radio with internet, mobile, social media, text messaging, and e-mail to deliver exceptional value and results for stations and their advertisers.

Radio Preferred
Broadcast Products & Services

Radio Preferred Interactive Marketing System
U Count Interactive Political Platform
Text Message Marketing Software
Text Message Marketing Sales Training & Sales Materials
Social Media System Set Up & Training
Search Engine Optimization
Website Design or Redesign
E-mail Marketing
Keyword Optimized Blog Systems
Radio Revenue Solutions
Interactive Marketing Training

If you would like to receive our bi-weekly Radio Preferred e-bulletin, e-mail us at info@radiopreferred.com for your complimentary subscription.

Philadelphia Preferred Businesses Get Preferred Treatment!

Saturday, January 7, 2012 by Vickie Isaac

Philadelphia Preferred Businesses earn shoppers' trust through the 24/7/365 customer survey. Shoppers can go online to Philadelphia Preferred, register to win $1000 shopping spree from Preferred Businesses, and vote for their favorite Philadelphia businesses.

Check out our Preferred businesses and be sure to vote for them on the Philadelphia Preferred website. Be sure to register to win the $1000 shopping spree compliments of our Preferred businesses! Visit their websites for great offers!

Geno's Steaks - Home of the genuine Philly Cheesesteak!

Tutor Doctor - Providing Philadelphia with quality, affordable in home tutoring!

Bryner Chevrolet - Fourth generation family owned & family values operated Chevy dealership

Odorgone - Home, Pet, & Professional cleaning products in Philadelphia

James Radmore, PC - 1-800 RADMORE for ethical & compassionate legal counsel in Pennsylvania

Calvary Baptist Seminary - Knowing the Word, Reaching the World

Biblical Theological Seminary - Following Jesus into the World

Christian Heating and Air Conditioning - Setting the highest standards for HVAC in Philadelphia

Faden's Jewelers - A full service jewelry store serving Philadelphia since 1972

Pickering Farms - More than a complete pet store serving Philadelphia pet, feed & farm needs

Volpe Enterprises -Roofing, siding, windows, doors, & sunrooms in SE PA and NJ

Suntricity - Power Generation for the Next Generation - Free Solar Evaluation!

SoCal Preferred Offers Great 2012 Business Opportunity!

Saturday, January 7, 2012 by Vickie Isaac

If you are a Southern California business owner, and want your business to grow in 2012, you NEED to take advantage of the SoCal Preferred total marketing system. There is NO other marketing system available to business owners in the Southern California area that offers SO MUCH marketing for such a LOW COST! Businesses can focus on local growth in their own communities with Orange County Preferred, Los Angeles County Preferred, Victor Valley Preferred, and Ventura County Preferred sites.

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing. It is fully TURNKEY for the business owner, and delivers significant value and exposure. The expert marketing and advertising consultants at Playlist 92.7 radio station will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Southern California Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business. It a is POWERFUL MARKETING SYSTEM, and important to realize that Playlist 92.7 in Southern California offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012. Here is our contact info:

Matthew Rodriguez

21076 Bake Parkway
Suite 100
Lake Forest, CA 92630

949.454.2475
matt@playlist927.com

Fabulous 2012 Business Growth Opportunity with Beantown Preferred & Preferidos

Saturday, January 7, 2012 by Vickie Isaac

If you are a Boston area business owner, and want your business to grow in 2012, you NEED to take advantage of the Beantown Preferred and Beantown Preferidos total marketing systems. There is NO other marketing system available to business owners in the Boston area that offers SO MUCH marketing for such a LOW COST!

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing. It is fully TURNKEY for the business owner, and delivers significant value and exposure. The expert marketing and advertising consultants at Salem Radio Boston stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Beantown Preferred and Preferidos have been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business. It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Boston offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012. Here is our contact info:

Beantown Preferred Salem Radio Pat Ryan 500 Victory Road, 2nd Floor Quincy, MA 02171 617-328-0880 patr@salemradioboston.com

Great 2012 Business Growth Opportunity with Three Rivers Preferred!

Saturday, January 7, 2012 by Vickie Isaac

If you are a Pittsburgh metro area business owner, and want your business to grow in 2012, you NEED to take advantage of the Three Rivers Preferred total marketing system. There is NO other marketing system available to business owners in the Three Rivers area that offers SO MUCH marketing for such a LOW COST!

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing. It is fully TURNKEY for the business owner, and delivers significant value and exposure. The expert marketing and advertising consultants at WORD and WPIT radio stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Three Rivers Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business. It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Pittsburgh offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012. Here is our contact info:

Three Rivers Preferred
Salem Radio
Mike Howard, GSM
7 Parkway Center, Ste. 625
Pittsburgh, PA 15220
412-937-1500

mhoward@wordfm.com

Philadelphia Preferred Offers Great 2012 Business Opportunity!

Friday, January 6, 2012 by Vickie Isaac

If you are a Philadelphia business owner, and want your business to grow in 2012, you NEED to take advantage of the Philadelphia Preferred total marketing system. There is NO other marketing system available to business owners in the Philadelphia area that offers SO MUCH marketing for such a LOW COST!

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing. It is fully TURNKEY for the business owner, and delivers significant value and exposure. The expert marketing and advertising consultants at WFIL and WNTP radio stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Philadelphia Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business. It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Philadelphia offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012. Here is our contact info:

Philadelphia Preferred Salem Radio Carol Cochran-Healy 117 Ridge Pike Lafayette Hill, PA 19444 610-940-0990 x 36 carolh@wfil.com

Three Rivers Preferred Welcomes Kopy Kats!

Monday, December 5, 2011 by Vickie Isaac

Three Rivers Preferred welcomes Kopy Kats as Pittsburgh's Preferred source for women's consignment fashions. Three Rivers Preferred is a searchable online business directory of premier Pittsburgh businesses, services, lodging, food, and much more in the Three Rivers area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365. The Three Rivers Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Three Rivers Preferred delivers - maximize exposure at an extremely affordable price. The Three Rivers Preferred marketing system is offered exclusively by Salem Radio in Pittsburgh on WPIT-AM and WORD-FM. Information on how to advertise on the system can be obtained by contacting Mike Howard, Sales Manager at mhoward@wordfm.com. Expert marketing and advertising consultants will guide Pittsburgh area businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers.

Three Rivers Preferred Welcomes Abundant Life Wellness!

Monday, December 5, 2011 by Vickie Isaac

Three Rivers Preferred welcomes Abundant Life Wellness as Pittsburgh's Preferred source for healthcare. Dr. Nelson is a naturopathic doctor who is board certified in integrative medicine, as well as a master herbalist, certified natural health professional, and certified nutritional counselor. Three Rivers Preferred is a searchable online business directory of premier Pittsburgh businesses, services, lodging, food, and much more in the Three Rivers area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365. The Three Rivers Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Three Rivers Preferred delivers - maximize exposure at an extremely affordable price. The Three Rivers Preferred marketing system is offered exclusively by Salem Radio in Pittsburgh on WPIT-AM and WORD-FM. Information on how to advertise on the system can be obtained by contacting Mike Howard, Sales Manager at mhoward@wordfm.com. Expert marketing and advertising consultants will guide Pittsburgh area businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers.

Beantown Preferred & Beantown Preferidos Welcome Unlimited Fuel Heating

Monday, December 5, 2011 by Vickie Isaac

Beantown Preferred and Beantown Preferidos welcome Unlimited Fuel Heating as Boston's Preferred source for heating and cooling needs. Beantown Preferred and Preferidos are searchable online business directories of premier Boston businesses, services, lodging, food, and much more in the Boston area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365. The Beantown Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Beantown Preferred delivers - maximize exposure at an extremely affordable price. The Beantown Preferred & Preferidos marketing system is offered exclusively by Salem Radio Boston. Information on how to advertise on the system can be obtained by contacting Pat Ryan, General Manager at patr@salemradioboston.com. Expert marketing and advertising consultants will guide Boston businesses through the process of media purchasing, radio marketing, and total internet marketing solutions that the Preferred Marketing System offers.

Fabulous Holiday Marketing System for Victor Valley Businesses!

Tuesday, November 8, 2011 by Vickie Isaac

Victor Valley Area Businesses!
Do you have a marketing plan for the holidays that hits on all cylinders?

What is Victor Valley Preferred? Victor Valley Preferred is a searchable online business directory of premier Victor Valley area businesses, services, lodging, food, and much more. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What customers receive...
In addition to reviewing the individual ratings on specific Victor Valley businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Victor Valley Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Victor Valley Preferred delivers - maximize exposure at an extremely affordable price. The Victor Valley Preferred Marketing System is full service advertising that includes radio marketing, internet marketing solutions, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Matt Rodrigues at 949.454.2475 or matt@playlist927.com for advertising information.

Victor Valley Preferred is offered in the Victor Valley area by Playlist 92.7, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

Fabulous Holiday Marketing System for Ventura County Businesses!

Tuesday, November 8, 2011 by Vickie Isaac

Ventura County Businesses! Do you have a marketing plan for the holidays that hits on all cylinders?

What is Ventura County Preferred? Ventura County Preferred is a searchable online business directory of premier Ventura County area businesses, services, lodging, food, and much more. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What businesses receive...
The Ventura County Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Ventura County Preferred delivers - maximize exposure at an extremely affordable price. The Ventura County Preferred Marketing System is full service advertising that includes radio marketing, internet marketing solutions, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Matt Rodrigues at 949.454.2475 or matt@playlist927.com for advertising information.

What customers receive...

In addition to reviewing the individual ratings on specific Ventura County businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

Ventura County Preferred is offered in the Ventura County area by Playlist 92.7, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

Fabulous Holiday Marketing Plan for Orange County Businesses!

Tuesday, November 8, 2011 by Vickie Isaac

Orange County Area Businesses! Do you have a marketing plan for the holidays that hits on all cylinders?

What is Orange County Preferred? Orange County Preferred is a searchable online business directory of premier Orange County area businesses, services, lodging, food, and much more. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What customers receive...
In addition to reviewing the individual ratings on specific Orange County businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Orange County Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Orange County Preferred delivers - maximize exposure at an extremely affordable price. The Orange County Preferred Marketing System is full service advertising that includes radio marketing, internet marketing solutions, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Matt Rodrigues at 949.454.2475 or matt@playlist927.com for advertising information.

Orange County Preferred is offered in the Orange County area by Playlist 92.7, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

A Fabulous Holiday Marketing Plan for Pittsburgh Area Businesses!

Tuesday, November 8, 2011 by Vickie Isaac

Pittsburgh Area Businesses! Do you have a marketing plan for the holidays that hits on all cylinders?

What is Three Rivers Preferred? Three Rivers Preferred is a searchable online business directory of premier Pittsburgh area businesses, services, lodging, food, and much more. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What customers receive...
In addition to reviewing the individual ratings on specific Three Rivers businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Three Rivers Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Three Rivers Preferred delivers - maximize exposure at an extremely affordable price. The Three Rivers Preferred Marketing System is full service advertising that includes radio marketing, internet marketing solutions, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Mike Howard for advertising information at: 412-937-1500 or mhoward@wordfm.com.

Three Rivers Preferred is offered in the Pittsburgh area by Salem Radio, including WORD FM 101.5, and WPIT AM, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

A Fabulous Holiday Marketing Strategy for Twin Cities Businesses!

Tuesday, November 8, 2011 by Vickie Isaac

Twin Cities Businesses! Do you have a marketing plan for the holidays that hits on all cylinders?

What is Twin Cities Preferred? Twin Cities Preferred is a searchable online business directory of premier Minneapolis/St. Paul businesses, services, lodging, food, and much more in the Twin Cities area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What customers receive...
In addition to reviewing the individual ratings on specific Twin Cities businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Twin Cities Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Twin Cities Preferred delivers - maximize exposure at an extremely affordable price. The Twin Cities Preferred Marketing System is full service advertising that includes radio marketing, internet marketing solutions, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Nic Anderson for advertising information at: 651-289-4408 or nicanderson@salemtc.com.

Twin Cities Preferred is offered in Minneapolis/St. Paul by Salem Radio, including AM1280 The Patriot, AM980 KKMS radio, and Business 1570 AM, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

Beantown Preferred Total Marketing System

Tuesday, November 8, 2011 by Vickie Isaac

A Beantown Preferred Spotlight on Digital Hearing Healthcare, Beantown's Preferred provider of hearing healthcare for over twenty years! Digital Hearing Healthcare has a FREE offer - download a complimentary copy of "A Guide to Your Sound Experience" addressing issues such as ringing in the ears, diminished hearing quality, etc., plus solutions to improve hearing and quality of life. Click here for your free download: http://www.digitalhearinghealthcare.com

About Beantown Preferred: Beantown Preferred is a searchable online business directory of premier Boston businesses, services, lodging, food, and much more in the Boston area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What customers receive...
In addition to reviewing the individual ratings on specific Boston businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Beantown Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Beantown Preferred delivers - maximize exposure at an extremely affordable price. The Beantown Preferred Marketing System is full service advertising that includes radio marketing, internet marketing solutions, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Pat Ryan for advertising information at: 617-328-0880 or patr@salemradioboston.com.

Beantown Preferred is offered in Boston by Salem Radio, including AM550 WBZS and 590AM WEZE radio, 950AM WROL, 1150 AM Radio Luz, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

Philadelphia Preferred Welcomes Pickering Valley Feed & Farm

Tuesday, November 8, 2011 by Vickie Isaac

Since 1977, Pickering Valley Feed and Farm has been serving the greater southeast Pennsylvania area with high quality animal feeds, farm supplies, and landscaping products. They offer traditional and organic brands for pet supplies and landscaping needs. Additionally, as a family owned business, at Pickering you can get expert advice about many things: feeding your pet and pet care, feeding your horse, planning and supplying your pond, selecting and caring for small animals, salt and fresh water fish, aquariums, trees and plants, chick and ducks and even your lawn and pasture. Pickering Valley Feed and Farm are dedicated to getting you the answers you need for the questions you raise.

Additionally, they have wonderful seasonal offerings including beautiful Christmas pointsettias. There are coupons for great offers on their website - check them out here: http://www.pickeringvalleystore.com/Coupons.html

About Philadelphia Preferred: Philadelphia Preferred is a searchable online business directory of premier Philadelphia businesses, services, lodging, food, and much more in the Philadelphia and Delaware Valley area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What customers receive...
In addition to reviewing the individual ratings on specific Philadelphia businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Philadelphia Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Philadelphia Preferred delivers - maximize exposure at an extremely affordable price. The Philadelphia Preferred Marketing System is a complete marketing system that includes radio, internet, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Carol Cochran-Healey for advertising information at: 610-940-0990 x 36 or carolh@wfil.com.

Philadelphia Preferred is offered in Philadelphia by Salem Radio, including WFIL and WNTP radio, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

Philadelphia Preferred Welcomes Volpe Enterprises

Tuesday, November 8, 2011 by Vickie Isaac

Philadelphia Preferred welcomes Volpe Enterprises, a family owned, well established and reputable home improvements since 1970. Volpe Enterprises is the Southeastern Pennsylvania & New Jersey area preferred provider of roofing, siding, windows, doors, and sunrooms.

The owner, Gary Volpe, has built Volpe Enterprises on the motto: Quality, Honesty, Integrity. A detailed written guarantee is provided with every estimate and signed by Gary Volpe:

“It is my pledge to provide the best quality installation and customer service when your siding, windows, or roofing is installed or replaced by Volpe Enterprises, Inc.”
-Gary Volpe, President.

Be sure to check out the video on their website: www.volpeenterprises.com

And... they offer no obligation consultations & estimates.

Call (610) 539-6730

About Philadelphia Preferred: Philadelphia Preferred is a searchable online business directory of premier Philadelphia businesses, services, lodging, food, and much more in the Philadelphia and Delaware Valley area. Local shoppers can rate these businesses so that the consumer can get ratings on any business in real time, 24/7/365.

What customers receive...
In addition to reviewing the individual ratings on specific Philadelphia businesses, will also receive great offers and discounts from all the merchants listed in the directory. The directory will also link shoppers to the actual business website for further information.

What advertisers receive...
The Philadelphia Preferred Marketing System was created to help today's retailers and merchants get a lot more bang for their advertising and marketing dollar. The principles of marketing success include high ad frequency within an affordable budget and that is exactly what Philadelphia Preferred delivers - maximize exposure at an extremely affordable price. The Philadelphia Preferred Marketing System is a complete marketing system that includes radio, internet, e-mail, social media, & text message marketing - all turnkey for the business owner and at an incredibly affordable price. Contact Carol Cochran-Healey for advertising information at: 610-940-0990 x 36 or carolh@wfil.com.

Philadelphia Preferred is offered in Philadelphia by Salem Radio, including WFIL and WNTP radio, and in partnership with Edge Media. Edge Media is a leading interactive web agency offering turnkey radio marketing solutions that generate substantial revenue for radio stations. To find out more about Edge Media's Radio Preferred program, click here or contact Jim Seemiller at 602-943-2030 x 5, or jim@edgemedia.biz.

Introducing U Count AZ!

Thursday, November 3, 2011 by Vickie Isaac

U Count AZ
The Place Where

Your Voice Counts

U Count is a national site dedicated to giving American voters a voice, and facilitating effective communication between voters, elected officials, and candidates.

Connect On National, State, and Local Levels

It's About the Candidates, the Issues,

& YOUR Elected Representatives

On U Count, U Make a Difference

Take Action

Candidates Want to Know What You Think

Elected Officals Need Your Feedback-

- Take surveys on issues

-Vote in straw polls for candidates

-Post your thoughts on the blog.

-Chat live with voters, elected officals, and candidates.

- Sign up for voter alerts by e-mail or text message.

-E-mail your elected representatives from U Count.

-Connect with us on Facebook & Twitter!

Radio Preferred Bi-Weekly Bulletin Vol. 5

Friday, October 21, 2011 by Vickie Isaac

Radio Preferred

Your Source for Radio Revenue Solutions

Bi-Weekly Bulletin

Volume 5

Radio Preferred offers bi-weekly insights on the rapidly changing marketing landscape, sales tools and strategies, plus interactive how-to's that help radio stations grow revenue.

Vickie's Interactive Insights

What's the BIG Deal with QR Codes?

The Big Deal is... Consumers Are Using Them!

By the end of this year Nielsen predicts that smartphone usage will overtake basic phone usage. With the explosion of smartphone usage, consumers are far more connected to the online world. A QR code is your opportunity to reach the
consumer offline and connect them to YOUR online offer, whether it is streaming your station on their phone, checking out your station's business directory for ratings, and accessing special offers from your site.

It Is a Great Opportunity to Introduce New Listeners to Your Station!

Consider counter displays, window stickers, posters and flyers that all have your station's QR code on them. All the listener has to do is scan your QR code and they are automatically directed to a mobile landing page where they can click to listen, text in to win, register for special offers, etc. If you do it correctly, you capture their data and then add them to your station's e-mail and text messaging database (with appropriate opt-in permissions). Do remember that you don't want to put your QR codes in places where cell service is limited, as it will simply create frustration for folks trying to access your site.

Driving traffic to your regular website is not as effective as creating a simple mobile site with the actions limited to those you want the listener to take. Examples: "Click here to listen live!" Or, "Click Here to Download Our Mobile App!" Your QR Code outreach will only be as effective as the experience you create for a first time exposure to your station.

Don't get too artsy! QR codes that don't scan consistently cause people to throw their phones, and you don't want that... QR codes need to be at LEAST 1" by 1" and typically 1.75" x 1.75" x 1.75" to be safe. Keep in mind that the person has to be able to be fairly close to scan, without weird angles. They don't work well when printed on uneven surfaces (some fabrics for t-shirts, etc). They can be read with color backgrounds but be sure to test that they work on different phones before launch.

Did I mention that our Preferred Marketing System includes point of purchase & window display with QR codes? And that Preferred is a totally turnkey, risk free, and completely interactive marketing system for radio? Of course I did! Please schedule your complimentary webinar by clicking the REGISTER NOW link so we can show you how all of this cool stuff works to make you and your advertisers money!

About Vickie Isaac, MEd.: Vickie has 30 years of radio sales, marketing, and interactive ad agency ownership. Vickie is also an adjunct professor teaching marketing, ethics, & leadership courses.

Radio Preferred

Broadcast Products & Services

* Radio Preferred Total Interactive Marketing System

* Text Message Marketing Software (Bulk SMS Services)

* Text Message Marketing Sales Training & Sales Materials

* Social Media System Set Up & Training

* Search Engine Optimization

* Website Design or Redesign

* E-mail Marketing

* Keyword Optimized Blog Systems

* Radio Revenue Solutions

* Interactive Marketing Training

RADIO PREFERRED

IS THE PERFECT REVENUE SOLUTION

IN A SLUGGISH ECONOMY FOR

RADIO STATIONS AND ADVERTISERS!

IT'S MARKET EXCLUSIVE, PRESTIGIOUS,
AND YOURS FOR THE SAME REVENUE YOU WOULD
PAY AN AD AGENCY!
IT IS A COMPLETE MARKETING SYSTEM

that harnesses the power of radio, the opportunity of the Internet, the
interaction of social media, the outreach of search engine optimization, and
the immediacy of mobile marketing!

EVERY MARKET THIS

HAS ROLLED OUT IN HAS BEEN SUCCESSFUL WITH AT LEAST A 15% INCREASE IN LOCAL
MONTHLY REVENUE IN ANNUAL CONTRACTS!

RADIO PREFERRED IS:

MARKET EXCLUSIVE

PRESTIGIOUS

TURNKEY

NO UPFRONT COSTS

COMPLETE INTERACTIVE

EMPHASIZES SHOP LOCAL

SCHEDULE A NO OBLIGATION WEBINAR
FOR YOUR MARKET EXCLUSIVE OPPORTUNITY!

CLICK HERE TO SCHEDULE

FIND OUT MORE AT:

www.radiopreferred.com

CONTACT US AT:

info@radiopreferred.com

Radio Preferred is your stations' one stop solution
for revenue growth and
interactive outreach.

Jim's Radio Ready Ideas

As we head into the fourth quarter, it brings year end revenue strategy plus 2012 budgeting to the forefront of our priorities. The economic climate has not made it easy to predict the future in terms of economic stabilization that impacts revenue growth, or for that matter, given us any idea of its future direction. As I visit with broadcasters every week, both in person and via phone/e-mail etc, I am hearing the same story that is coming from their clients. It looks like the media and even advertisers are talking about a weak Christmas retail season which will impact our revenue in the 4th quarter and also we hear of a weak beginning of the year.

We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue road map.

At Edge Media and Radio Preferred, we are regularly in communication with hundreds of radio stations. Most broadcasters understand that a key component to revenue growth is from the digital world, but managers often find themselves bogged down by day to day management responsibilities, and fall back on recycling the same tired ideas that everyone else is using. Take the half price deals for example.... There are now over 700 companies that aremarketing half price deals!

Another pitfall we have observed in market after market and radio group after radio group is the roll out of a massive menu of NTR, Digital, Internet packages. This massive menu approach creates a lack of focus - it's a throw every thing we can at our advertising and marketing consultants and hope that something gets sold. Sales management and sales staff alike wind up stressed out and frustrated from this approach.

We recommend that you examine the need for focused sales efforts, and then combine, package, bundle to make it easier for sellers and buyers to do business. As a digital media company, we understand how to fully integrate radio marketing with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, Internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO, QR codes, & apps. Radio Preferred is market exclusive, and it is no risk.

We guarantee that our Preferred Marketing System gives your sales staff a completely interactive package that is easy to sell and easy to buy. Our training on interactive marketing empowers your your advertising and marketing consultants to become the expert marketer that can genuinely help local businesses.

No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it... Click the REGISTER NOW button to schedule your complimentary radio revenue consultation.

About Jim Seemiller: Jim is a 30-year radio veteran, Marconi Award winner, and
has been a station owner, GM, GSM, & regional VP.

We have created the perfect solution for revenue growth regardless of economic
conditions. It is a prestigious, market exclusive, no risk and turnkey
solution that meets both your revenue and digital growth needs.

Radio Preferred is a division of Edge Media, a leading interactive advertising agency with over a decade of experience creating exceptional ROI for our clients.

Links

http://www.radiopreferred.com/webinar.html
http://www.radiopreferred.com/
http://www.twitter.com/radiopreferred
http://www.facebook.com/pages/Radio-Preferred/228739837136897

Boston Business Owners! It's Time to Lock in Great Marketing Opportunities on Beantown Preferred!

Friday, October 21, 2011 by Vickie Isaac

Boston area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012! If you are not already a Beantown Preferred or Beantown Preferidos advertiser, you are missing out on the most effective and affordable marketing opportunity in town! As the holiday season heats up, consumers will be flocking to the Beantown Preferred and Beantown Preferidos website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants.

Advertising and marketing consultants at Beantown Preferred and Beantown Preferidos are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call! Call Pat Ryan at 617-328-0880 or patr@salemradioboston.com. She will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Beantown Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing.

Beantown Preferred is offered exclusively by Salem radio stations WEZE 590 AM Life Changing Christian Radio and WBZS AM 550 Wall Street Business Network, WROL 950 AM The Spirit of Boston, and WWDJ 1150 AM Radio Luz. The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities. There is no other broadcasting company in the Boston area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Beantown Preferred and Beantown Preferidos.

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms. Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Good Leadership Creates Revenue

Philadelphia Preferred Businesses Get Preferred Treatment!

SoCal Preferred Offers Great 2012 Business Opportunity!

Fabulous 2012 Business Growth Opportunity with Beantown Preferred & Preferidos

Great 2012 Business Growth Opportunity with Three Rivers Preferred!

Philadelphia Preferred Offers Great 2012 Business Opportunity!

Three Rivers Preferred Welcomes Kopy Kats!

Three Rivers Preferred Welcomes Abundant Life Wellness!

Beantown Preferred & Beantown Preferidos Welcome Unlimited Fuel Heating

Fabulous Holiday Marketing System for Victor Valley Businesses!

Fabulous Holiday Marketing System for Ventura County Businesses!

Fabulous Holiday Marketing Plan for Orange County Businesses!

A Fabulous Holiday Marketing Plan for Pittsburgh Area Businesses!

A Fabulous Holiday Marketing Strategy for Twin Cities Businesses!

Beantown Preferred Total Marketing System

Philadelphia Preferred Welcomes Pickering Valley Feed & Farm

Philadelphia Preferred Welcomes Volpe Enterprises

“It is my pledge to provide the best quality installation and customer service when your siding, windows, or roofing is installed or replaced by Volpe Enterprises, Inc.”
-Gary Volpe, President.

Be sure to check out the video on their website: www.volpeenterprises.com

“It is my pledge to provide the best quality installation and customer service when your siding, windows, or roofing is installed or replaced by Volpe Enterprises, Inc.”

-Gary Volpe, President.

Call (610) 539-6730

Introducing U Count AZ!

Radio Preferred Bi-Weekly Bulletin Vol. 5

Boston Business Owners! It's Time to Lock in Great Marketing Opportunities on Beantown Preferred!

Search This Blog

Subscribe to this blog

Categories

“It is my pledge to provide the best quality installation and customer service when your siding, windows, or roofing is installed or replaced by Volpe Enterprises, Inc.”-Gary Volpe, President. Be sure to check out the video on their website: www.volpeenterprises.com

“It is my pledge to provide the best quality installation and customer service when your siding, windows, or roofing is installed or replaced by Volpe Enterprises, Inc.”

-Gary Volpe, President.

Call (610) 539-6730

Search This Blog

Subscribe to this blog

Categories

“It is my pledge to provide the best quality installation and customer service when your siding, windows, or roofing is installed or replaced by Volpe Enterprises, Inc.”
-Gary Volpe, President.

Be sure to check out the video on their website: www.volpeenterprises.com