Edge Media

As a leading interactive agency, we are asked often about launching social media campaigns.  As a matter of fact, I was asked yesterday if I could get a client's accounts up and running within a couple  of days.  The answer... "No, sorry..."    Because... we always recommend to our clients that a social media strategy is in place PRIOR to the launch of a campaign.  

This is part two of social media strategy sessions, focused on action steps after the goals have been established. 

When considering what action you want folks to take on your social media sites, there are a number of options listed below from the Interactive Advertising Bureau.  Think through what your goals are, and then create some actionable steps to move your followers towards your goals using action steps.

Action examples:
o Contest/Sweeps Entries
o Coupons downloaded/redeemed
o Games played
o Videos viewed
o Uploads (e.g. images, videos
o Poll votes 
o Messages sent (e.g. Bulletins, Updates, Emails, Alerts)
o Invites sent
o Newsfeed items posted
o Comments posted
o Friends reached
o Topics/Forums Created
o Number of Group Members or Fans
o Reposts (“Shares“)

Always keep in mind the end goal as you craft the strategy.  Example: How does having a new topic posted with potential customer comments posted help move you towards your goal?  What are the benefits?  

Have your strategy in place prior to launching your social media campaign so that you can measure the activity against the goals set.

About Edge Media:  Edge Media is a leading Christian interactive advertising agency focusing on delivering exceptional ROI for our clients using cutting edge technology and scientific research.  We work in our clients' best interest, not our own, an ethical business practices that are above reproach are a must for our marketing and advertising consultants.  We offer Edge Mobile SMS marketing software that delivers bulk SMS services, as well as mobile websites, WAP pages, social media, internet marketing, and a host of other services to give our clients the results they need.  Check out more regarding our client services at: www.edgemedia.biz/index-2.html

As a leading interactive agency, we are often asked by business owners what the benefits are of social media.   We believe that social media should be integrated into the majority of marketing strategies with very few exceptions.  It is important that the role social media plays in an integrated marketing strategy is understood, and the goals and strategies clearly defined prior to embarking on a foray into the world of social media.  Below is some beginning conversation on social media strategy.  

Businesses and non-profits alike should have a social media strategy PRIOR to embarking on social media campaigns. Lots of fans on Facebook do not necessarily convert to increased revenues. There are orderly steps to take to use social media as part of an integrated marketing strategy. Here are a few insights to start off the discussion:

1) Define who you are trying to reach out and your end goal as a result of the outreach.

Example: are you using social media to increase sales? If so, here are a few thoughts on strategy:
a) Define your target audience
b) Reach out to them using the search mechanism on Facebook, Twitter, etc. and listen to what is important to them.
c) Engage in dialogue - what is it that you can provide that is important to them?
d) After spending some time listening, and then in conversation, craft your strategy. For example, perhaps your target demographic's most important hot button is getting a great deal right now. How can you respond to match that need? Create your strategy around your target demo's needs, not around your desire to sell, but of course make sure you are meeting your sales goals in the process. Social media is not a "push out" platform, it is a dialogue platform, so keep that in mind.

2) Strategy implementation - keeping folks as fans on Facebook is not usually the end goal for sales. You will need to create the offer, message out using social media, and include a call to action. Example: include a URL so that potential customers will land on your website on the RIGHT page where the offer exists. Include a data capture mechanism (form) so that you can communicate now via e-mail for remarketing purposes. Once the potential customer has given you a name and an e-mail address, allow them to click on your special Facebook offer (Twitter offer, etc.), as a "Members Only" special offer. Make the coupon downloadable or instantly able to purchase online.

More on strategy and remarketing coming soon!   You can visit the Edge site for an audio presentation or downloadable Social Media 101 guide to setting up accounts, etc.   Here is the link: www.edgemedia.biz/index-7.html

More about Edge Media:  Edge Media is a leading interactive advertising agency located in Phoenix, AZ serving local and national clients.  We serve businesses, churches, ministries, broadcast, and non-profit organizations and have done so for almost a decade.  We are a Christian advertising agency focused on integrity and excellence in service for our clients.  We use cutting edge technologies that deliver exceptional ROI for our clients, including text message marketing using our Edge Mobile SMS Marketing Software, giving our clients ongoing marketing opportunities using bulk SMS services.  We also offer social media, optimized blogging, search engine optimization, and internet marketing services, as well as market research, marketing strategy, media planning and buying, and much more.  To view all of our services, go to www.edgemedia.biz/index-2.html

I have been visiting with churches recently who have such great ideas!  Obviously the ones who are contacting me are the ones who are already pushing the technology envelope, but it is really exciting to hear creative ideas about communicating!  I took a call today from a church who already had their mind made up that they wanted the congregation to be able to text questions in for the pastor to answer and then they would put the question on the screen.  Wonderful interactivity!

This is just one of the many uses our sms marketing software can be used for.  Using it for prayer alerts, pastoral devotionals, youth ministry connectivity, church security, nursery notifications and so much more!  As a Christian advertising agency, we are definitely excited that we can offer this wonderful technology to churches to improve their communications channels. 

To help churches get started, we are offering free set up and waiving the first month's subscription fee to allow them time to familiarize themselves with the technology and make sure it is a match.  For more info on ChurchLink SMS marketing software, go here:
http://web.mac.com/edge.media/iWeb/ChurchLink%20Mobile/ChurchLink.html

About Edge Media:  Edge Media is a leading full service Christian advertising agency located in Phoenix AZ specializing in cutting edge technologies that delivers exceptional results for our clients.

About ChurchLink:  ChurchLink is a division of Edge Media dedicated to empowering the Church to fulfill her mission to preach the Gospel to all corners of the earth.  It is the belief of Edge Media that all possible means should be used, including using technological capabilities to their fullest capacity. 

We are excited about the warm reception we are receiving from churches in regards to ChurchLink Communications.  We have been focusing on churches using our SMS marketing software, as there are numerous ways it can benefit churches.  As a Christian advertising agency, we are passionate about helping churches and ministries communicate effectively, and we believe technology is a key piece of the communications platform, particularly text messaging. 

This morning we met with a church and discussed ways to integrate the SMS marketing software into their security plans.  The Edge Mobile technology can be activated from an authorized user's cell phone, sending an immediate message out to all security and key personnel to alert them to an emergency situation or security breach.  This is particularly important should there be a power failure at the same time, without access to computers or landlines.

Consider also the benefit of using it with the nursery - sending a text message to a parent whose child needs their attention.  Other great uses include prayer alerts, devotionals from the pastor, text questions to screen, youth group communications, etc.  There is plenty of wonderful functionality to help connect the church and its ministries more effectively.

We are offering a one month complimentary subscription (standard text message rates still apply), and set up fees waived to give churches an opportunity to test the Edge Mobile software system.

About Edge Media:  Edge Media is a Christian leading interactive advertising agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional results for our clients.

About Edge Mobile:  Edge Mobile is the SMS marketing software that allows our clients the ability to deliver bulk SMS services to the people they most want to communicate with. 

About ChurchLink Communications:  ChurchLink Communications is a division of Edge Media.  ChurchLink Communications is dedicated to empowering the Church to effectively communicate by maximizing all available technological means.

We are very excited about attending the National Religious Broadcasters Convention this year.  There are so many wonderful organizations represented who truly make a difference for our country and the people in it!!  We are looking forward to visiting with the Salvation Army and Compassion International, just to name a few.  Our cutting edge technology solutions can really make a difference as these organizations work hard to change lives. 

We will primarily be focused on our Edge Mobile SMS marketing software, as many non-profits are looking for effective ways to raise money.  Just as the Red Cross raised over a milion dollars in one day for the Haitian crisis, this SMS marketing software can help these non-profits raise critically needed support to carry on their important work. 

The bulk SMS services system has numerous  functionalities, and several options when it comes to fundraising.  In addition, non-profits need to increase communications with their supporters and text messaging is a wonderful way to do that - action alerts, crowd interaction for live venues, integrated into broadcast, and much more.  For more information on our system's capabilities, go to:  http://www.edgemedia.biz/index-3.html

We have been working in the mobile marketing arena for several years now and are really excited that people are starting to recognize how effective this communications channel is.  If you are attending NRB, let us know, and we will do our best to schedule some time to visit with you!

About Edge Media:  Edge Media is a leading Christian interactive advertising agency specializing in cutting edge technological solutions that deliver exceptional results for our clients.  Edge Media is located in Phoenix, AZ and we have been serving local and national clients with excellence for almost a decade.

This morning I have been working on adding text message customer responses into television and radio commercials.  The strategy behind the responses is critical to the success of the campaign.  It is more than just choosing easy keywords and setting up an autoresponse.  Remember that mobile messages are limited to 160 characters or less, and that best mobile marketing practices require that you include an unsubscribe message in the first outbound message. 

Hmmm... that makes the autoresponse message a little trickier.  You need to think about branding, instilling confidence, and a direct call to action, all in a little bitty space.  Our SMS marketing software will give a character count as the message is written, but I prefer to work offline to create message flow and tracking mechanisms. 

This morning the process included choosing keywords that are trackable per radio or television program and/or network, the appropriate autoresponder message that included all of the above, the landing page strategy with data capture, and then the strategy that moves the lead forward to a sale, along with the appropriate measuring tools to attribute lead generation source to the actual sale.  As a mobile advertising agency, we are responsible for the entire process, not just the set up of the mobile message in the system.   Without the strategy behind the process, there is no way to measure its effectiveness.   I will keep you posted on the keyword journey...

About Edge Media:  Edge Media is a leading Christian interactive agency located in Phoenix AZ and specializing in cutting edge technology solutions that deliver exceptional results for our clients.  As a  Christian agency, we value integrity, excellence, and exceptional service for our clients.

Edge Media is pleased to announce that we have added another capability to the Edge Mobile SMS marketing software platform.  We have paired text messaging with the ability to print out a coupon, ticket, or special offer.  The coupling of the text message to the coupon/ticketing website closes the gap and makes mobile ticketing and couponing easy to use!

Folks text in to the Edge system, and the system delivers back a PIN number and URL that is matched to a coupon on our website.  People can go to the website, enter their PIN number, and print out their ticket or coupon.   If the uploaded coupon image is a barcode, the printed coupon will be scannable.   

In the meantime, of course, our system has captured the cell phone number for remarketing purposes instead of the standard method of offering discounts, tickets, etc. with no way to continue to conversation with that customer.  Our system offers bulk SMS services that allow multiple communications with autoresponders, timed responders, instant responders, etc.

We are offering a free month trial subscription of our SMS marketing software system and free set up ($500 value), but of course standard text messaging rates still apply.  Let me know if you have questions or would like to schedule a webinar walk thru. 

About Edge Media:  Edge Media is a leading Christian interactive agency focused on cutting edge technology that delivers exceptional results for our clients.  As a Christian marketing company, we value integrity, service, and excellence in our work.

So... where were we?  Oh yes!  What to do when folks arrive on your website from a social media site.  The first step is the call to action.  What is it you want them to do?  Buy something?  Sign up for something? Register to win something?   Make sure that the call to action is something the visitor can't miss.  A landing page is a good way to accomplish this to eliminate distractions, or link from the social media site directly to the page on the site where you want the visitors to take action.  Think through where they land on the site and what you want them to do next.

The visitor takes the action you want them to.   How do you match the visitor to the lead source to track from lead generation to sale?  There are a number of ways to do this, and if we told you all of our secrets, well, you wouldn't need us, now would you?   Suffice it to say that every step taken must be trackable, or your lead to sale measurements will not be accurate. 

The secrets to successful social media begin with creative content and well thought out, measurable action steps.  I've said it before, and I'll say it again... don't tweet just to hear yourself chirp.   You can also check out Social Media 101 on our website, or download the audio file.  Here is the link:  www.edgemedia.biz/index-7.html  Call us if you want to schedule a brainstorming session about your marketing needs!

About Edge Media: Edge Media is a leading interactive Christian advertising agency located in Phoenix AZ, specializing in cutting edge technologies that deliver exceptional results for our clients.  Our technology includes SMS marketing software that delivers bulk SMS services, optimized blogging that creates exceptional SEO results, social media, and a myriad of other services, which is why we are a leading interactive Christian advertising agency!  Check out all of our services at:
www.edgemedia.biz/index-2.html

Lots of folks are paying attention to social media these days, and a fair chunk of change is being dumped into social media marketing efforts.  As we discuss social media with our clients and potential clients, the question that always arises is, "How does it help grow our business?"  This is actually a great question.  And the answer?  It depends...

Not a concise answer, to be sure, but truthful, which in my opinion counts for everything.  The last thing that a client wants is for their agency to "sell them".  Honestly, it depends on the client's goals.  Keep in mind that followers or fans for the sake of large numbers does nothing, in the same way that large volumes of traffic to a website without a call to action accomplishes very little. 

The other important piece to note is that one of the primary goals is to move folks from social media sites to the client site.  There must be a strategy to accomplish this.  Once moved from the social site to the website, the results of social media can be measured. 

Currently most CMO's measure success from social media marketing by increase in site traffic.  Site traffic is good, and easily measurable from social websites to client websites. 

What is the action you want visitors to take once on the website?  And how will you track who is doing what from where?  This is where the fun begins... Strategy session to be continued...

About Edge Media:  Edge Media is a leading interactive Christian advertising agency specializing in cutting edge technologies that deliver exceptional results for our clients.  Our cutting edge technologies include SMS marketing software that gives our clients access to bulk SMS services, optimized blogging delivering exceptional results in the SEO realm, social media, and a myriad of other services, which is of course why we are a leading interactive Christian advertising agency!

We have several clients who are expanding their use of our SMS marketing software to live events, and we are very excited about it!  Just recently the Family Research Council and Focus on the Family launched into live use of the Edge Mobile SMS marketing software.  In the case of FRC, Tony Perkins invited the audience to text in if they wanted more information.  The system captured the mobile number for ongoing communication, then delivered a message with info and a URL link for more information. 

Focus on the Family is using the SMS marketing software to allow attendees at a conference the ability to text their question in to the speaker.  Our SMS marketing software receives the question, and then forwards it on to the speaker's cell phone.  The speaker then decides which questions to take, greatly enhancing the opportunity for interaction.  The system again captures the cell phone number for further communication, and Focus on the Family has the opportunity to maintain a dialogue with the conference participants.    

In addition to text to cell phone, the Edge Mobile SMS platform also has text to screen capabilities for live events.  The text message comes in to the system, the computer operator screens the message, and if appropriate, moves it over to the screen, Jumbotron, etc. using our computer interface software.  This function greatly enhances the interactivity of any live event.

About Edge Mobile SMS marketing software:  The SMS marketing software is web based, highly sophisticated, and connects to all major US carriers and most international carriers as well.  It has tremendous functionality, with text to cell phone and text to screen just a few of the capabilities.  For more information, go to http://www.edgemedia.biz/index-3.html.

About Edge Media: Edge Media is a Christian full service leading interactive agency serving broadcast, ministry, non-profit, and for profit organizations.  As a Christian advertising agency we are committed to the highest ethical standards and client service, while offering cutting edge technological solutions that deliver exceptional results.

We are excited about NRB 2010!  Looking forward to connecting with colleagues, old friends, and colleagues who are old friends!  We are meeting with a number of Christian broadcast networks, Christian ministries and non-profits, and Christian agencies who want to discuss our SMS marketing software.  If you are attending and interested, call us, we would love to visit!

The ability to communicate through the delivery of bulk SMS services to listeners, viewers, donors, and organization supporters is rapidly becoming a critical component of effective communications platforms.   For example, one of our clients, the Family Research Council has been using text messaging to mobilize their supporters to take urgent action in the healthcare debate.  Tony Perkins, President of Family Research Council, just used the Edge Mobile platform during a live speaking engagement. While he was speaking, he invited the audience to text in if they would like more information about Family Research Council.  The audience responded well, the system captured the cell phone number of the person who texted in, and FRC delivered back a message about Family Research Council and a URL link in the text message for more information.  Family Research Council now has the ability to remain in communication with the folks who responded during the speaking engagement. 

About the Edge Media Mobile platform: Edge Mobile is SMS marketing software that increases interactivity and communication for our clients.  For more information on mobile marketing, go to http://www.edgemedia.biz/index-3.html

About Edge Media:  Edge Media is a leading Christian interactive advertising agency that uses cutting edge technology to deliver exceptional results for our clients.

We are looking forward to our time at NRB to meet new friends and visit with long time friends.  We are exciting about the launch of ChurchLink Communications, which will be a tremendous blessing to ministries, Christian broadcast, and churches around the world.  We will be discussing our SMS marketing software, our optimized blogging systems, and of course our leading interactive agency strategies including web design, search engine optimization, media research, media buying, and much more that integrated together have helped our clients meet and exceed their goals.  If you are going to NRB and want to schedule some time to visit, send me an e-mail!

Vickie Isaac
President/Owner
ChurchLink Communications, a division of Edge Media

About ChurchLink Communications & Edge Media: We are a leading Christian advertising agency specializing in interactive strategies and cutting edge technologies.

 


 

We are integrating optimized blogging into almost all of our integrated marketing strategies.  Our clients see tremendous results in terms of their search engine rankings and traffic, and this tool works well with traditional search engine optimization efforts. 

The benefit of the optimized blogging tool is that instead of writing one blog, the tool will optimize the blog for previously researched keywords and then multiply the one blog that was written into five, ten, etc. blogs - thereby publishing multiple blogs to the internet with the effort of one writing one blog.  The tool then pings the search engines to index the keyword optimized blog, giving us pretty rapid results for search engine rankings. 

For more info regarding optimized blogging, please feel free to call one of our marketing and advertising consultants at 602-943-2030.  We'd be happy to explain and give you quotes on this service.

About us:  Edge Media is a leading interactive agency located in Phoenix, AZ serving local and national clients.  We are a full service, including SMS marketing software, media interactive agency.

We are pleased to announce a new division of Edge Media - ChurchLink Communications!  ChurchLink Communications will offer all of the services that Edge Media offers, and make them available to churches, ministries, and Christian broadcast organizations. 

As a Christian advertising agency, we are pleased to bring a full array of marketing services to the Church, and ChurchLink Communications will quickly become a Christian interactive marketing leader.  It is our strong belief that the numerous services and technological solutions we offer will be of tremendous value to the Church, and it is our desire to help the Church maximize every communication opportunity.

With over three decades of marketing experience in the Christian marketplace, we believe our cutting edge technologies will make a dramatic difference for the clients we serve.  On the mobile advertising front, we are already serving Christian organizations like the Family Research Council and Cornerstone Festival who are utilizing our bulk SMS services.   We are excited to support these wonderful ministries with technology that increases their abiity to communicate!

For a free month's trial of ChurchLink Mobile, visit our landing page at: web.mac.com/edge.media/iWeb/ChurchLink%20Mobile/ChurchLink.html

For more about SMS marketing software, bulk SMS services, or Edge Media, a leading interactive agency, go to: www.edgemedia.biz

Edge Media is a Christian advertising agency located in Phoenix, AZ offering full service marketing solutions for local and national clients.

Edge Media has always been a Christian agency, but with the launch of our new division,  ChurchLink Communications, we have been very pleased with the response from churches, ministries, parachurch organizations, and Christian broadcast companies.  Many Christian organizations are aware of the need to integrate new marketing approaches into their strategies but are just uncertain how to begin the process.

As a Christian marketing company, we are confident that we understand the goals of our clients, and blessed that we have the resources to help them reach their goals.  Vickie Isaac, President and Owner of Edge Media, has over thirty years of ministry experience, global missionary experience, and church experience to bring to work for our clients.   There are very few Christian interactive agencies with both the ministry and marketing experience combined, and we believe that we can put this expertise to work to benefit the Church.

We have a full menu of services for our clients and are looking forward to being a blessing to our new ones. While the ChurchLink Communications site is under construction, please visit the Edge Media site for a full description of our products and services.
www.edgemedia.biz/index-2.html

ChurchLink Communications is a division of Edge Media, LLC, a full service leading interactive agency located in Phoenix, AZ.

Edge Media, a leading interactive agency located in Phoenix, AZ is pleased to announce the addition of ChurchLink Communications, a full service division of Edge Media, designed to help ministries and churches move forward to utilize all of the benefits of emerging technologies.

As a Christian interactive agency, we are confident that our clients will benefit from three decades of experience meeting the needs of Christian broadcast companies, ministries, parachurch, and church organizations. 

Product offerings for ChurchLink will include:

ChurchLink Mobile:   Subscription based, online SMS marketing software system with wonderful applications for non-profits, churches and ministries using text messaging including fundraising, action alerts, prayer alerts, devotionals, security, connecting groups within churches and ministries, text to screen, etc.  We can also connect text to Twitter!

ChurchLink Apps: We can develop apps for I-Phones & Blackberrys for non-profits, ministries, churches, political candidates, etc.

ChurchLink Mobile Web:  We can develop mobile websites  (example: ESPN tripled website traffic when they added their .mobi site!)

ChurchLink Social Media: We create social media sites and then connect them so that content automatically flows across all sites - this helps busy people communicate!

ChurchLink Blog Systems: We use blog optimization software based on keyword research, so when a blog is written, it is keyword optimized (for example 10 keywords), the system parses the blog into 10 blogs instead of one, publishes to the internet, and then pings the search engines.  This system takes up internet real estate very rapidly, and is a great tool for search engine optimization.  We can integrate this into your website and autoflow content from your social media sites as well.

ChurchLink also offers e-mail marketing, e-fundraising, pay-per-click advertising management, & search engine optimization, graphic & web design, market research & strategy, media planning and buying.

Our ChurchLink Communications site is currently under construction, so please visit the Edge Media website to gain a full understanding of the expertise of our marketing and advertising consultants, as well as the experience our Christian agency is ready to put to work for you!
www.edgemedia.biz

"ChurchLink is a wonderful source of encouragement, connection, and communication for our congregation. The system instantly transmits urgent prayer requests, allowing us to immediately pray for one another.  I also use it to send out a Scripture, word of encouragement, or prayer daily.  It is an essential communication tool for every church in today's technological age."

  ChurchLink is mobile marketing software that sends and receives text messages instantly, and has numerous applications for the church, including prayer, security, events, devotionals, intergroup communiciation, and much more.  Edge Media is waiving set up fees and offering one month's free subscription to churches to help them get started implementingthis great communication tool.  E-mail Edge Media today to take advantage of this offer! info@edgemedia.biz

Americans now use text messaging more often than phone calling, and text messages get better response than e-mail communications. As a Christian interactive advertising agency, Edge Media has long believed that the Church should take advantage of emerging technology to increase communication within the Church as well as an outreach tool.  Edge Media's advertising and marketing consultants have years of experience working with churches and ministries in Phoenix, AZ, nationally, and internationally on many levels, not just their SMS marketing software that delivers bulk SMS services.  Call or e-mail today to find out more! 

Edge Media is pleased to announce that we will provide interactive marketing services for Eric Wnuck's 2010 U.S. Congress, CD 5, AZ campaign.

Vickie Isaac, President/Owner of Edge Media states, "We believe in who Eric is and what he stands for.  His perspective as a small business owner working in the healthcare industry means that we will have someone in Congress who understands the needs of the everyday working American, who is not about politics as usual. We are pleased to be chosen to provide interactive marketing services in support of Eric's campaign and it is our intention to bring out every tool in our toolbox to help Eric win."

Eric Wnuck explains his candidacy: "Today, I am proud to be a Congressional Candidate. I am concerned with the rising costs of healthcare, the down turn of the economy, and the unhindered expanse of government. I am running for Congress because I am afraid that my son and the subsequent generations will be saddled with mounting debt. The country is headed in a dangerous direction and I will work to lessen the bureaucracy in Washington, lower taxes, and encourage the growth of business. American's have an inherent sense of entrepreneurship and we are blessed with the freedom to pursue our dreams. While we are not guaranteed happiness, every American should be guaranteed the right to pursue happiness."

About Edge Media:  Edge Media is a leading interactive agency located in Phoenix, AZ that utilizes cutting edge technologies to reach and exceed our client's goals.  As an interactive web agency, we understand the power of the online world and have harnessed its potential on behalf of our clients.  Our SMS marketing software provides an additional technological tool for our clients.  Edge Media's expert marketing and advertising consultants have over three decades of marketing experience. Edge Media can be reached at 602-943-2030 or visit our website at www.edgemedia.biz

About Eric Wnuck: Eric is a husband, a father, and a son.  He is a small business owner in the Phoenix metro area. Eric is a Republican Congressional candidate running for CD 5 in Arizona.  For more on Eric and his positions, go to www.ericwnuck.com 

94% of Americans have text enabled cell phones, 80% have their phones with them at all times, texting volume now exceeds call volume, and text messages are responded to within five minutes!  

ChurchLink Mobile, the SMS marketing software Edge Media, a Christian advertising agency, has designed to increase communication in the Church, has numerous applications.  Using the bulk SMS services application, churches and ministries can deliver thousands of messages instantly to cell phones.  This is a great tool for prayer requests, action alerts, reminders, devotionals, and more!  At our church, we use it an instant prayer chain - one member sends in a prayer request and the system immediately delivers it to all other members of the prayer chain.  Our pastor sends out weekly messages of encouragement. 

The ChurchLink Mobile SMS marketing software is accessed online similar to online banking.  Each church or ministry logs in to their own account to send out messages, plus the system can be operated by cell phone.  It is affordable, easy to use, and a wonderful tool to increase communication within the Church.