Digital Media Company

 

Radio Revenue Corner

by Jim Seemiller

Interested in Gen Flex?

As a digital media company, our success at Radio Preferred, a division of  Edge Media   in radio marketing is dependent on us delivering innovative revenue producing ideas for radio stations utilizing all the new digital, integrated, interactive components available in the marketplace today.  We differ from other companies in this space because, although we use all the new interactive communications platforms, we still believe that radio MUST  be the core basis of any marketing proposal. We are in the business of offering our radio campaigns to build client business and that will always be our foundation. When radio dilutes their core by getting into Groupon, 1/2 price deals or the like, we have left our strength.  It not only confuses clients but also our own sales staffs. So, in this day when we want to chase all the in things, remember, radio is our CORE BUSINESS.

I have seen the term GEN FLEX appear more and more in today's marketplace. It is a great term in that it so aptly describes what we need to do to continue to grow our business. Gen Flex refers simply to the time that we are now living in.   One must as individual and as then corporately as companies be prepared to be flexible or you will not make the cut to the next level.  We must be the new generation of flexible thinkers and doers.  Society and technology changes and we must change with them. It is time to recognize that as Gen Flexer's, we need to embrace change, new ways to communicate, take risks and be prepared to grow by being flexible.

We speak with radio stations every day and we see a common thread to a lot of decison making or lack there of. A lot of folks are leary about moving fast to grab on to the real opportunities that exist in this Gen Flex society. They wait for someone else to try this or that and then they can blame any possible failure on the ones who have gone before. May I suggest, grab opportunities, run with them, if they don't work then go on to other things.

We recommend that you take a look at www.radiopreferred.com as a resource, providing tools that can add great revenue to your stations.  I encourage you to grab the opportunity, run with it, and success will be yours.

Radio Preferred is a division of Edge Media an interactive web agency that is committed to creating revenue producing platforms and digital solutions for broadcast companies.


 

If you are a Southern California business owner, and want your business to grow in 2012, you NEED to take advantage of the SoCal Preferred total marketing system.  There is NO other marketing system available to business owners in the Southern California area that offers SO MUCH marketing for such a LOW COST!  Businesses can focus on local growth in their own communities with Orange County Preferred, Los Angeles County Preferred, Victor Valley Preferred, and Ventura County Preferred sites.

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing.  It is fully TURNKEY for the business owner, and delivers significant value and exposure.  The expert marketing and advertising consultants at Playlist 92.7 radio station will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Southern California Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business.  It a is POWERFUL MARKETING SYSTEM, and important to realize that Playlist 92.7 in Southern California offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012.  Here is our contact info:

Matthew Rodriguez

21076 Bake Parkway
Suite 100
Lake Forest, CA 92630

949.454.2475
matt@playlist927.com

If you are a Boston area business owner, and want your business to grow in 2012, you NEED to take advantage of the Beantown Preferred and Beantown Preferidos total marketing systems.  There is NO other marketing system available to business owners in the Boston area that offers SO MUCH marketing for such a LOW COST! 

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing.  It is fully TURNKEY for the business owner, and delivers significant value and exposure.  The expert marketing and advertising consultants at Salem Radio Boston  stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Beantown Preferred and Preferidos have been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business.  It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Boston offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012.  Here is our contact info:

Beantown Preferred
Salem Radio
Pat Ryan
500 Victory Road, 2nd Floor
Quincy, MA    02171
617-328-0880
 
patr@salemradioboston.com

If you are a Pittsburgh metro area business owner, and want your business to grow in 2012, you NEED to take advantage of the Three Rivers Preferred total marketing system.  There is NO other marketing system available to business owners in the Three Rivers area that offers SO MUCH marketing for such a LOW COST! 

It is a fully interactive marketing system that includes radio, internet, social media, e-mail, and text message marketing.  It is fully TURNKEY for the business owner, and delivers significant value and exposure.  The expert marketing and advertising consultants at WORD and WPIT radio stations will explain radio marketing and how it works together with all of the other media channels to increase your overall business exposure. We understand how busy you are, and so Three Rivers Preferred has been created to deliver full service advertising that is one stop shopping for the business owner that needs to focus on running their business.  It a is POWERFUL MARKETING SYSTEM, and important to realize that Salem Radio in Pittsburgh offers radio but is also a digital media company with numerous options to grow your business.

Call or e-mail today to schedule an appointment and grow your business in 2012.  Here is our contact info:

Three Rivers Preferred
Salem Radio
Mike Howard, GSM
7 Parkway Center, Ste. 625
Pittsburgh, PA    15220
412-937-1500
 
mhoward@wordfm.com

Boston area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Beantown Preferred or Beantown Preferidos advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Beantown Preferred and Beantown Preferidos website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Beantown Preferred and Beantown Preferidos are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Pat Ryan at 617-328-0880 or patr@salemradioboston.com.  She will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Beantown Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Beantown Preferred is offered exclusively by Salem radio stations WEZE 590 AM Life Changing Christian Radio and WBZS AM 550 Wall Street Business Network, WROL 950 AM The Spirit of Boston, and WWDJ 1150 AM Radio Luz.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Boston area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Beantown Preferred and Beantown Preferidos. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

Pittsburgh area business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Three Rivers Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Three Rivers website to be the winner of the $1000 prize package and get special offers from local Pittsburgh area merchants. 
  
Advertising and marketing consultants at Three Rivers Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Mike Howard at 412-937-1500 or mhoward@wordfm.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Three Rivers Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Three Rivers Preferred is offered exclusively by Salem radio stations WPIT AM Life Changing Christian Radio and WORD FM Pittsburgh's Christian Talk.  The staff there are experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Three Rivers area that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Three Rivers Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Twin Cities business owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Twin Cities Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Twin Cities website to be the winner of the $1000 prize package and get special offers from local Minneapolis and St. Paul merchants. 
  
Advertising and marketing consultants at Twin Cities Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Nic Anderson at 651-289-4408  or nicanderson@salemtc.com.  He will make sure one of his expert marketing and advertising consultants meets with you personally, explaining the power of the Twin Cities Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Twin Cities Preferred is offered exclusively by Salem radio stations AM 1280 The Patriot Conservative News Talk Radio,  AM 980 Twin Cities Christian Talk and AM 1570 Wall Street Business Network, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in the Twin Cities that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Twin Cities Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

   Philadelphia Business Owners! It's fourth quarter and time to ramp up advertising efforts, plus lock in great marketing opportunities for 2012!  If you are not already a Philadelphia Preferred advertiser, you are missing out on the most effective and affordable marketing opportunity in town!  As the holiday season heats up, consumers will be flocking to the Philadelphia Preferred website to be the winner of the $1000 prize package and get special offers from local Philadelphia merchants. 

  
Advertising and marketing consultants at Philadelphia Preferred are experts in radio marketing and big picture, turnkey interactive web agency strategies that are turnkey and extremely affordable - and best of all, available to you by simply making a call!  Call Carol Healy-Cochran at 610-940-0990 X 36 or carolh@wfil.com.  She will make sure one of her expert marketing and advertising consultants meets with you personally, explaining the power of the Philadelphia Preferred Marketing system that harnesses over 100 radio commercials, internet, e-mail, social, & mobile marketing. 

Philadelphia Preferred is offered exclusively by Salem radio stations WFIL and WNTP, experts in radio marketing that will provide complimentary media purchasing guidance, as well as full service advertising opportunities.  There is no other broadcasting company in Philadelphia that offers such a full service menu of marketing opportunities bundled together into one powerful marketing system, Philadelphia Preferred. 

About Radio Preferred: Radio Preferred is a division of Edge Media, a leading interactive advertising agency offering innovative and turnkey revenue solutions to broadcast companies including bulk SMS services and digital media company platforms.  Radio Preferred can be reached at info@radiopreferred.com, and Edge Media at info@edgemedia.biz

We can not do the same things and expect different results so my recommendation is do something new, something that is not risky but anything that will lead you to different results. One of the keys to achieving different results is to start by preparing a NOT TO DO list - I believe this is critical to creating a successful revenue roadmap.

At Edge Media and Radio Preferred, we communicate with hundreds of radio stations every day of every week.  Most broadcasters understand that it is critical to add revenue from the digital world, but often find themselves recirculating the same tired ideas that everyone else is using.  Take for granted the half price deals....  The fact is that there are now over 700 companies that are marketing half price deals!  As a digital media company, we understand how to fully integrate radio marketing  with digital solutions. I hope you will give us an opportunity to introduce a revenue tool for local radio stations that offers your advertisers a total integrated marketing solution at an affordable price. It harnesses the power of radio, internet, streaming, voting/rating component better than Angie's list, opt in massive shopper data capture,mobile marketing, SEO,  QR codes, & apps.  it's exclusive, and it is no risk. Check us out at www.radiopreferred.com to see how we take all the elements of the digital world and marry them with radio.

We have seen radio group after radio group put out a massive menu of NTR, Digital, Internet but we have found that the key to monetizing it, bundle it with all the elements add some real interactive as we do, and you have a well focused campaign that is not a conglomeration of many sales offers...just one that is easy to sell and buy.

One of the big problems we see at the sales level is this lack of focus, it's a throw every thing we can at our salesstaffs and hope that something gets sold. Please, look at focus, combine, package, bundle to make it easier for sales and buyers do business. We guarantee that our Preferred Marketing System will do all of that and more.

We can help your advertising and marketing consultants become the experts in helping local businesses.  Our sales training teaches marketing and advertising consultants sound strategies to advise local advertisers on ways to RECESSION PROOF their businesses.  This means they must intensify their marketing (not spend more, but intensify) and most importantly re-evaluate their marketing plan.  Of course, as the advertising and marketing consultant,  if they don't have a marketing plan, you can help them create one! 

No one is coming to the rescue, your revenue for this quarter and for next year is in your hands. Let's do something that can really impact it...  E-mail me to schedule your complimentary radio revenue consultation - jim@edgemedia.biz.

Happy selling!

Jim Seemiller
Managing Partner
Edge Media
Radio Preferred

Edge Media
From the desk of Vickie Isaac, President

Everyone is an Expert Selling Something,

And All After Your Advertisers' Budget...

With so many new marketing channels  experts and gurus are popping up like microwave popcorn on HIGH, selling to YOUR prospects everything from Facebook advertising to text messaging.  

Why Can't Your Stations Be the

One-Stop Genuine Marketing Solution?

You HAVE to equip and train your sellers to focus on BIG PICTURE RADIO MARKETING to prevent your revenues from getting whittled away and fragmented by emerging marketing channels.  Why? Because YOUR stations can easily add interactive components to your platform and BE the one stop genuine EXPERT that provides radio PLUS internet marketing solutions for your advertisers. 

Social media can generate revenue if you create the value for it.  And of course it has to be more than a mention on your Facebook page or a tweet on Twitter.  Include a call to action with a click through to the advertiser website. Set up your social media to impact search engine results for your advertisers.  Do remember that quality content is key - as I've said before, never tweet just to hear yourself chirp.  You are then delivering ad impressions (eyeballs), direct response, and increased traffic to the client website.  Encourage the advertiser to have a lead to sale conversion strategy as well.  We have a very nice one sheet on social media for radio that you can download from the Radio Preferred site.  Click here!

Text message marketing is a really affordable platform for you to add - we offer it and can show you how to use it with no out of pocket costs.  It adds both direct response as well as a re-marketing component for your advertisers, and of course new revenue for you!   Compare that to e-mail marketing - a 24 hour read cycle, with an average open rate at 15% for an opt in list.   WOW - what a dramatic difference!  Keep in mind that fourth quarter focuses on retail, and our text messaging platform can deliver coupons, special offers, voting, & contesting.  All great matches for retailers trying to move from running in the red to a profitable position.  You have a great solution with text messaging marketing!

E-mail marketing adds another direct response component to your advertisers' total marketing package. Grow your stations' e-mail database - give an incentive for folks to sign up. If you are selling radio, web, & e-mail marketing, you already ARE a digital media company!

Your station websites - I am sure you are already selling banner ads, etc., but are you talking with your advertisers about how to move from click thru to sale?  Unless they can convert the lead to a sale, they will not have a return on their investment, and not be able to continue to advertise.  Help your advertisers develop a strategy on THEIR website to capture data, then communicate with prospects to convert visitors to sales.

I would love to chat with you about our turnkey interactive platform that incorporates all of the marketing channels above.  We build it, manage it, and you make the money.  You pay us the same revenue as you would an ad agency - it really is a great way to become completely interactive and making money in 30 days!  E-mail me if you want to talk about it! You can also check out the Radio Preferred website for revenue generating ideas!  Click here: http://www.radiopreferred.com   And, are you registered to receive our complimentary Radio Preferred Bi-Weekly Bulletin?  To register to receive your complimentary copy, full of revenue, interactive, and sales strategies, e-mail us at info@radiopreferred.com.

I just finished reading a good article on the timing and content of sales meetings. It was enlightening and gave me thoughts to pass on to you. The worst time to have a weekly sales meeting is Monday morning, too many things are on everyone's mind as they begin the week, transition from weekend to work mode. The second worst time is Friday, most folks are mentally shut down and are ready to do the weekend thing and your content will be lost within 20 minutes of the meeting ending. The best time is Tuesday morning, and 30 minutes before normal work time till 30 minutes after normal work time. A manager must prepare for these meetings and make sure all topics have been reviewed for content and what is to be accomplished.We recommend a combination of salutes for good orders, presentations, proposals etc, giving everyone a moment in the spotlight to get some credit for their efforts. The next thing should be introduction of new products, new concepts and have them laid out so they are ready to roll when they leave meeting. Try to keep away from complaining, but do not be afraid to cover problem areas, as long as the problems come with possible solutions. Make meetings, fast, fun, full of content, full of interaction.

Most of us have links on station websites that will direct you to the advertising pages with information on radio stations. We recommend that you try to capture data from visitors to this site, offer incentive to capture the data because these are interested buyers of your product. Why not do a video pre-roll into this section explaining radio station heritage in warm friendly manner to sell yourself?

Whatever happened to the handwritten thank you note?  In our digital world, we just don't do it anymore. I suggest that you buy 50 thank you notes and send them out after a sales call and watch the difference in customer attitude. It takes the same amount of time as an e-mail but is 1000 times more effective.

If you are doing mobile marketing at your stations, remember sending a re-market message can be timed well and the best time is right before lunch. Most folks review texts before lunch or during, it is a great time to send.

We all say that CNA OR CUSTOMER NEEDS ANALYSIS determines what clients need.  If you are looking for some effective questions, e-mail me and ask for my  complimentary "7 MAGICAL QUESTIONS". After over three decades of radio, and helping thousands of businesses grow, I have this process down to a science. 

Leadership tip - Success is not a chance event, leaders do things right but they also must do the right things.

My final thought - tf you think your revenue posture is more survival mode than aggressive growth, contact us for new ideas from a digital media company that does it all for you -  from internet marketing solutions to radio marketing ideas.

Happy selling!

Jim Seemiller

Radio Preferred is picking up steam in major markets around the country.  We welcomed Three Rivers Preferred serving the Pittsburgh metro area last week with a strong launch and immediate advertising sales.  We are building out Los Angeles Preferred as we speak, and quite excited for the launch there. 

The Preferred Radio Total Marketing System is a turnkey, no risk revenue generator for radio stations that is the only completely integrated marketing system of its' kind.  Preferred harnesses the power of radio, the internet, e-mail, social media, search engine optimization, video, and mobile marketing.   It is a product that offers tremendous value to the advertiser and the consumer as well.  

Markets are Arbitron DMA exclusive, and are being locked up quickly.  If you have not already done so, be sure you schedule your no obligation webinar today!  You don't want to miss this opportunity or have it fall into the hands of your competition!   Contact Jim Seemiller at jim@edgemedia.biz to set up your webinar.

About Us: Radio Preferred is a division of Edge Media, a leading digital media company with over fifty years of combined broadcast and interactive marketing experience offering radio marketing solutions and internet marketing solutions to broadcasters.  Our interactive web agency solutions are turnkey and fully integrated.

We are very pleased to offer Digital Force, a new product for broadcasters! The Digital Force product creates a unique, interactive, and turnkey technological solution that  meets several crucial needs for broadcasters including:

     1)  Creation of new revenue streams including the addition of text message ads and website sales.  Mobile messaging revenue is currently over $150 billion, and will reach $233 billion by 2014 (Portio Research, Feb. 2010).Total U.S. online retail sales are expected to grow at an average annual rate of 10% over the next four years, rising from $155 billion in 2009 to $250 billion in 2014, according to a Forrester Research study.

     2)  Increased audience interactivity through text messaging, social media, and blogging.  Over 80% of Americans have cell phones, text volume exceeded call volume in Q2 2009, and 50% will have web enabled phones by Q3 2011 (Source: Mobile Marketing Assoc.).  Social media main sites now boast over 600 million users, with 50% logging in daily, connecting to over 80 pages, groups, events, brands, and companies (Sources: Facebook, LinkedIn, Twitter), and over 126 million blogs on the Internet currently. B2B blogging increases leads by an average of 67% (Source: Inbound Marketing Lead Generation Report).

3)   Increased website traffic as a result of social linking, social media, optimized blogging, and mobile phone apps.  Over 41% of businesses using social media have acquired new customers through those channels (Source: Inbound Marketing Lead Generation Report).

4)   Adoption of emerging communications platforms are absolutely necessary to retain relevancy.  Mobile use is growing much more quickly than PCs or Internet services did Burson, 2010).

5)  Provides turnkey solution for broadcasters, including ease of use from a single platform, negating the need to hire additional staff.  We have developed an online content aggregator system that integrates text messaging, social media, and blogging sites with content update from one location.

    About Edge Media: Edge Media is a full service leading interactive advertising agency located in Phoenix AZ specializing in cutting edge technologies that deliver exceptional ROI for our clients. Our cutting edge technologies include SMS marketing software that allow our clients to deliver bulk SMS services that few marketing companies Phoenix is home to can offer. In addition to our text SMS messaging software, our mobile advertising agency offers mobile websites, mobile apps, and mobile internet advertising.